Fortuna Düsseldorf 18-19 Bundesliga Home Kit Released
Jul 2, 2018, by Chris
Newly promoted German Bundesliga club Fortuna Düsseldorf yesterday presented the club's new kit for the 2018-2019 Bundesliga season. Made in collaboration with kit supplier Uhlsport, the new Düsseldorf 18-19 jersey draws inspiration from the Fortuna jersey of 1966, in which the red-whites ascended for the first time in club history in the Bundesliga.
Düsseldorf 18-19 Bundesliga Home Jersey
This is the new Fortuna Düsseldorf 2018-2019 home strip.
Inspired by the jersey of 1966, the new Dusseldorf 18-19 kit features a distinctive V-shape on the chest that is reminiscent of the then promotion jersey. This shape runs from the chest to the shoulders and continues as a discreet thermobranding. It is harmoniously rounded by its dark red cuffs and the ribbed collar with V-neck.
A very special highlight is inside the neck. In addition to the "DNA" value "Tradition", which was woven into the neck band, is below the photo of Fortuna's promotion team of 1966 - by the Bundesliga return this summer thus closes the circle. Another detail is on the back of the jersey. For the first time the font style "Fortuna Sans" is used for the word "Dusseldorf", the back number and the player name. Above the lettering there is an embroidered F95 at the neck.
The new home jersey is all about tradition, one of the values in Fortuna's "DNA".
"The launch of the jester jersey last year marked the beginning of a long journey for us. We as Fortuna want to create the most individual jerseys in German football. In order to do justice to this topic, which is so emotional for our fans," explains Fortuna's Director Business Development, Strategy, Marketing & Digital. Alexander Steinforth. "From now on, our Fortuna DNA will also be the basis for the jersey design. Our 'Tradition' makes the home jersey of the coming season the prelude. For around a year, we worked together with uhlsport on the jerseys for the 2018/19 season."
"We once again thank uhlsport for its individuality and flexibility in its cooperation. We were again allowed to incorporate our design wishes this year and uhlsport has implemented this to our fullest satisfaction," says Fortuna's CEO Robert Schäfer.
Melanie Steinhilber, Managing Director of uhlsport GmbH, adds: "Fortuna is a true traditional club and finally back in the top league. The coming season is therefore a very special one, which one wanted to take into account with an equally traditional but nevertheless very self-confident design. The new home shirt of the Fortuna has its roots in the successful past and hopefully in the future often represents a gratifying present."
The new Fortuna Düsseldorf 18-19 away and third kits will be revealed within the next few weeks.
What do you think of the new Fortuna Düsseldorf 2018-19 jersey? Let us know in the comments below.
Hanoi FC Uses Same Adidas Template as Mercedes F1 Shirt
Vietnamese V.League 1 side Hanoi FC and Adidas have unveiled the first kits from their new partnership, with the design immediately sparking discussion over its unusual short Three Stripes layout across the shoulders.
The shirt uses a new Adidas template with short 3-Stripes on the shoulders and a classic crew neck, a design primarily seen on takedown jersey (fan version). The same template is also used by Mercedes-AMG PETRONAS Formula 1, including the team's latest “Vanda Bloom” collection. The purple colourway closely matches Hanoi FC's traditional identity.
The shirt uses a mixed construction: the body features standard Adidas Climacool fabric, while the sleeves use Player-version material.
What do you think of adidas using the same template for Hanoi FC and Mercedes-AMG PETRONAS? Let us know your thoughts in the comments below.
CD Toledo 26-27 Home Kit Released
Spanish Tercera Federación side CD Toledo has officially unveiled its new home kit for the 26-27 campaign, manufactured by Joma. Presented under the slogan "Identidad. Puro Toledo," the release completes the club's uniform lineup for the upcoming season.
The Joma CD Toledo 2026-27 home jersey offers a classic and refined aesthetic, centered around the club's traditional rich green colorway. It features a sharp white polo collar and matching white sleeve cuffs, both enhanced with intricate subtle detailing along the edges. The shirt is complemented by white Joma branding, the club's crest on the left chest, and the La Sagra 0.0 sponsor on the front.
The launch of the green home strip rounds out CD Toledo's 26-27 kit set, following the earlier reveals of their black and gold pinstriped away kit and a 1990s-inspired gray third kit.
Aston Villa Announce 8Xbet as Official Asian Betting Partner
Aston Villa have officially confirmed online sportsbook operator 8Xbet as the club's Official Betting Partner in Asia. The regional partnership aims to bolster the Premier League side's commercial reach across the Far East through localized digital campaigns, fan engagement activations, and branded assets.
The agreement follows Aston Villa's recent pre-season tour across Asia and replaces their previous regional collaboration with NOVA88. 8Xbet is already well known within English football, having previously secured regional Asian betting partnerships with clubs such as Manchester City and Chelsea.
As Premier League regulations place tighter restrictions on front-of-shirt gambling sponsorships in the domestic UK market, clubs increasingly look toward geo-targeted overseas partnerships to maintain commercial revenue in Asian territories.
