REPORTS: Manchester City Agree £50m-A-Season Puma Kit Deal
According to the latest reports, Manchester City and its affiliate clubs will switch to Puma from the start of the 2019-20 season in a deal that's worth an estimated £50m per season.
This marks a stark increase on the club's current deal with Nike, which is valued at just £20m per season and puts Manchester City up with Chelsea and Manchester United as the teams with the biggest shirt supplier deals in English football. For comparison, Arsenal's Puma deal is worth an estimated £30m per season.
Unlike the previous deal, the new Puma Manchester City deal will cover not just the English mother club but also its affiliates from around the world, i.e. Girona in Spain and Australia's Melbourne City. Only New York City FC won't be able to join them due to the MLS's exclusive deal with Adidas.
All of this means that this season's Manchester City kits will be the last-ever to be made by Nike. Home and away were already launched, whilst the third is expected to follow later this month.
Are you happy to see Manchester City leave Nike and join forces with Puma? Comment below.
A Look Back at World Cup Shirt Number Typography
Football kit design account @PaladarNegroWeb has shared an interesting retrospective on the typography used for shirt numbers in recent World Cups. The visual language of football kits is often defined by these details, with fonts becoming instantly recognizable symbols of specific tournaments and eras.
The collage highlights various iconic typefaces worn by national teams on the biggest stage. spanning from the 2006 World Cup to the FIFA World Cup.
This overview is part of an ongoing series by the account exploring the visual elements of football. It serves as a great reminder of how deeply typography impacts the overall aesthetic and legacy of a football shirt.
Morecambe 26-27 Home & Away Kits Released
Morecambe FC have officially launched their new 26-27 home and away kits, produced by Surridge Sports. The club received massive backlash for posting AI images for the launch, and later posted a clearer CAD of the home shirt.
The home shirt features the club's traditional red color palette with black detailing, while the away kit introduces a bold combination of purple and yellow. Both designs incorporate modern elements to provide a fresh look for the upcoming National League North campaign.
The new Surridge Sports Morecambe 2026-27 jerseys are currently available for pre-order through the club's official online store.
Puma Kits Keep Ripping at the 2026 World Cup
Puma is facing significant criticism at the 2026 World Cup as multiple national team jerseys have easily ripped during matches.
Incidents involving players from Czechia, Morocco, Egypt, and Paraguay have highlighted an ongoing durability issue with the brand's latest kits - every torn shirt in the tournament so far belongs to a Puma-sponsored team.
The Puma 2026 World Cup kits incorporate the latest version of PUMA's ULTRAWEAVE “Thermoadapt” technology, which obviously is not tear-resistant enough.
The recurring wardrobe malfunctions have resulted in terrible PR for the German sportswear manufacturer and even prompted the viral resurgence of Xherdan Shaqiri's infamous quote from Euro 2016, where he joked that he hopes Puma does not produce condoms.