Serie A Starts Allowing Sleeve Sponsors
Sep 2, 2018, by Chris
The Italian Football Federation (FIGC) has given its approval for Serie A teams to have a sleeve sponsor on their playing shirts. The request was made by all clubs of the first division during one of the last meetings with the FIGC, the governing body for soccer in Italy.
Serie A Now Allows Up To 4 Different Shirt Sponsors
Serie A teams are now allowed to have four different sponsors. The official statement from Serie A reads: "Sponsorship advertising is allowed on the front of the shirt, on the back of the shirt (under the number) and on the left sleeve of the shirt; the total area occupied by advertising must not exceed 650 cm2.”
Serie A teams are allowed to have a sponsor....
- at the front of the jersey with a space for advertising by commercial sponsors up to 350 cm², inserting within this space no more than two brands, one of which is at most 250 cm²;
- on the back of the shirt, under the number, a space for the advertising of a single commercial sponsor up to 200 cm²;
- on the left sleeve of the jersey a space for the advertising of a single commercial sponsor up to 100 cm².
Serie A joins the Bundesliga, Ligue 1, La Liga and the Premier League in allowing clubs to have a sleeve sponsor.
Share your thoughts in the comments below.
ESTAC Troyes 26-27 Home Kit Released
Puma and ESTAC Troyes have officially launched the club's new home kit for the 26-27 season, to be worn in the Ligue 1.
The Puma Troyes 26-27 home shirt features the club's traditional blue base, adorned with an all-over tonal graphic inspired by the architectural heritage of Troyes, specifically its iconic half-timbered wooden houses (maisons à pans de bois). The geometric lines create an intricate textured appearance across the front and sleeves. White accents complement the design.
Bayern München 26-27 Third Kit Promo Pictures Leaked
New official promotional pictures of the Adidas FC Bayern München 26-27 third kit have leaked via @Bundesleaker, providing an up-close look at the German giants' upcoming European look ahead of its official release.
The Adidas Bayern München 2026-27 third jersey combines a dark navy and purple base with vivid reddish-orange detailing on the collar, Adidas three stripes, and sponsor applications. The focal point of the shirt is an intricate, all-over abstract graphic pattern that subtly incorporates historical references to Bayern's iconic European Cup triumphs, including their 1974 continental title. The design is rounded off with a monochrome, textured club crest on the chest.
Leganés 26-27 Third Kit Released
CD Leganés and Puma have officially unveiled the club's new third kit for the 26-27 season. Launched under the campaign name "El Lega en rose," the vibrant design completes the Spanish club's wardrobe for the campaign following their switch to the German brand.
The Puma Leganés 26-27 third shirt introduces an eye-catching aesthetic dominated by a bright pink base adorned with dynamic vertical brush stroke graphics. All detailing arrives in contrasting "Electric Peppermint," including the monochromatic club crest, Puma cat logos, side panels, and striped trim on the round collar and sleeve cuffs.
Virtus Entella 26-27 Away Kit Released
Italian Serie B club Virtus Entella has officially unveiled its new away kit for the 26-27 season, produced by Adidas. The Adidas Virtus Entella 2026-27 away shirt features a sleek dark navy base detailed with subtle tonal vertical stripes across the front. Light blue accents highlight the classic polo collar, sleeve cuffs, and the signature Adidas Three Stripes on the shoulders, while light blue branding and the Duferco Energia sponsor complete the strip alongside matching dark navy shorts and socks.
Carrarese Calcio 26-27 Home Kit Released
Italian Serie B side Carrarese Calcio 1908 and technical sponsor Givova have officially unveiled the club's new home kit for the 2026-27 season.
The Givova Carrarese Calcio 26-27 home shirt features the club's traditional blue and yellow colorway in a bold diagonal block layout. Designed to symbolize a chromatic embrace rather than a division of colors, the jersey blends a royal blue upper section with a vibrant yellow lower base. The design is framed by a yellow crew-neck collar and matching sleeve cuffs, while the back collar is detailed with the local motto "Duri come il Marmo" in tribute to the city's famed marble heritage.
Blue shorts accented with yellow trim and matching blue socks complete the new Givova Carrarese 2026-27 home uniform.
Goiás 26-27 Home Kit Released
Brazillian side Goiás have offcially unveiled their new home kit, made Diadora and to be worn in the 26-27 Brasileirão Série B season.
The design brings a fresh and clean approach on the traditional green base, using classy white polo collar, sleeve cuffs and shoulder lines. A complicated diamond grid pattern is placed across the shirt, creating a modern twist on an overall classic jersey.
What do you think of the new Goiás 26-27 home kit by Diadora? Let us know in the comments below.