Ridiculous? Middlesbrough Charges 75 GBP For New Limited Edition Hummel 18-19 Third Kit
The new Hummel Middlesbrough 2018-19 third kit went on sale today. Many fans praised the design, but they were also unhappy with the price of the stylish white and silver jersey.
The new Middlesbrough 18-19 third kit celebrates the club's return to partnering with Danish manufacturers Hummel, who were our kit providers when the club was re-born in the summer of ’86.
Middlesbrough Fans Criticize Hummel & Club For Heavy Price Tag
@Boro £75 for a Boro shirt. Come on Boro, seriously!!! Tickets are already vastly over priced, goods in the shop are over priced and now you are charging £75. Give the fans what they want instead of ripping us off. They might be limited edition but even still, £75!!!! 👎🏼
— Rich Cane (@Rich_Cane) September 30, 2018
For £75 you can dream on. What makes them worth an extra £30?
— Simon Brown (@strumminsimon) September 30, 2018
A limited edition release, just 1986 shirts of the new Middlesbrough 18-19 third strip will be available to buy. The all-white shirt, marketed as collectors-item, is priced at £75 and presented in a gift box. The shirt itself is nothing special but based on the usual Hummel replica shirt.
The 75 GBP price tag makes the new Middlesbrough 2018-2019 third jersey 28 GBP more expensive than the Middlesbrough 2018-19 home kit.
Too expensive? Comment below.
Ezeta Announces Portofino FC Kit Deal
Creative football apparel brand Ezeta has officially announced a new partnership with Portofino FC. Revealed today, the collaboration is set to feature a nautical theme inspired by the Italian Dolce Vita, highlighted by anchor and sea motifs.
Airdrieonians 26-27 Third Kit Released
Scottish League One side Airdrieonians FC have officially unveiled their new 2026-27 third kit. Produced by Puma, the new strip will be worn during the club's upcoming league campaign.
The Puma Airdrieonians 2026-27 third shirt introduces a bold purple colorway, based on the Puma teamULTIMATE template.
Erreà Roda JC 26-27 Home Kit Released - No More Kipsta
The new Roda JC Kerkrade 2026-27 home kit, produced by the club's new supplier Erreà who replace Kipsta, has been officially revealed.
Drawing inspiration from the iconic 2000-01 shirt, the kit features the club's traditional yellow and black colors combined with a subtle tone-on-tone diamond pattern woven into the fabric.
The Roda JC 2026-27 home uniform will be available to purchase from July 1 in both the club's physical fanshop and online store.
Mitre Ultimax 26-27 National League Ball Revealed
The official match ball for the 2026-27 Enterprise National League season has been revealed, the Mitre Ultimax Pro. Continuing the three-year partnership between the league and Mitre that began in the 2025-26 season, the new ball features a modern visual update to the iconic Ultimax design.
The predominantly white ball incorporates bold geometric graphics in a mix of dark and vibrant colors, seamlessly blending classic football nostalgia with contemporary performance technology for the upcoming campaign.
Adidas Apollon Limassol 26-27 Kits Released - No More Puma
Cypriot club Apollon Limassol has officially unveiled its new Adidas 2026-27 kits in partnership with football retailer Unisport. The launch introduces a custom but not bespoke collection of shirts for the upcoming season, featuring modern designs across the home, away, and third options to mark the beginning of a new era for the team.
Chelsea Announces Legora as Training Kit Sleeve Sponsor
Chelsea FC have officially announced a multi-year partnership with AI legal platform Legora, who become the club's Official Legal AI Partner starting from the 2026-27 season.
As part of the agreement, the Legora logo will feature on the sleeve of the training kits for Chelsea's men's, women's, and Academy teams.
Founded in 2023, Legora is an agentic AI operating system used for legal work, and this sponsorship marks another addition to the London club's expanding commercial and technological portfolio.
Go Ahead Eagles 26-27 Home & Away Kits Released
Dutch Eredivisie side Go Ahead Eagles have officially unveiled their new home and away kits for the 2026-27 season. The launch was highlighted by a special video released by the club, which proudly showcased their home stadium under the banner of "OUR HOLY GROUND", building excitement for the upcoming campaign.
Made by technical sponsor Stanno, the Go Ahead Eagles 2026-27 home and away shirts offer a fresh aesthetic while staying true to the club's heritage.



