Best Of - Contextual Ads in Football
You surely know that famous picture of Lionel Messi next to the payless ad of UEFA Champions League sponsor Mastercard. There are a few examples when billboards look like being made for the player - here are some of the best contextual ads in football, compiled by @dr_javi.
Lionel Messi x Mastercard - Priceless
Xavi x Mastercard - Maestro
Messi x Movistar - Sigue Me (Follow Me)
River Plate - Nos Vemos (We Will See Us)
Lucas Viatri - Solución (Solution)
Do you know of any other great ads x football players? Let us know in the comments below.
New Al Khulood Logo Revealed
Saudi Pro League club Al Khulood have officially unveiled their new logo following a public fan vote. The updated crest, which forms part of a broader visual identity refresh for the team, incorporates elements inspired by the club's home city of Ar Rass into the previous shield design. This marks the second time the club's visual identity has been updated since Ben Harburg's acquisition of the team.
Nike Confirms Release of Gold Mercurial CR7 2026 World Cup Boots
Nike has officially confirmed the upcoming release of the highly anticipated, special-edition signature boot for Cristiano Ronaldo.
Ahead of the 2026 FIFA World Cup, the American sportswear giant will launch a spectacular all-gold Mercurial specifically designed for the Portuguese superstar. This exclusive release is scheduled to drop just before Portugal kicks off their opening group-stage match.
The decision to equip the forward in a striking all-gold colorway is a deliberate and symbolic tribute by the brand's design team. Speaking on the upcoming launch to The Athletic, Nike representative Odinga Nimako, a senior figure at Nike’s global football footwear team, explained the specific reasoning behind the glamorous aesthetic. "The fact that Ronaldo is playing his sixth World Cup, we wanted to celebrate the legacy he has set and the way he continues to add to his legacy," Nimako stated. "And there is no better color than gold to help do that."
It remains to be see if Cristiano Ronaldo will wear the golden boots in a match - we expect him to wear them in training only.
