Liverpool In Talks With New Balance Over Record Kit Deal
Dec 25, 2018, by Chris
The Daily Mail reports that Premier League club Liverpool is in talks with New Balance over record kit deal from 2020-21.
Liverpool currently earns £45million-a-year from the New Balance kit deal. The current New Balance Liverpool FC kit deal ends at the end of the 2019-20 season. They have been already linked to be in talks with Adidas and Nike about a new kit deal in the past.
Liverpool FC Wants To Beat Manchester United's Record £75m Adidas Kit Deal
According to usually well-informed Daily Mail reporter Alex Miller, Liverpool are already in talks with New Balance about extending their deal. Liverpool wants to eclipse Manchester United from their £75million-a-year agreement with Adidas. It is understood that "New Balance will have to increase their sponsorship offer by at least £30m a year for it to continue", according to the Daily Mail
Liverpool have reported two straight years of record kit sales.
Biggest Premier League Kit Deals 2018-2019 Season
Manchester United - £75m (Adidas)
Chelsea - £60m (Nike)
Liverpool - £45m (New Balance)
Manchester City - £41m (Nike)
Arsenal - £30m (Puma)
Tottenham - £30m (Nike)
A source close to the talks told the Daily Mail: 'The club are established in Europe again and challenging at home. They were the most watched Premier League team last season with 880 million viewers across all competitions. Liverpool will be competing with Manchester United's £75m-a-year deal. They are open to extending with New Balance, but if they don't come up with the cash, the club would be open to finding another partner.'
Arsenal and Chelsea earn £60m a year from their latest kit deals. Arsenal will start a five-year deal with Adidas worth £300m in the summer, while Chelsea signed 15-year deal with Nike in 2016 worth £900m. Manchester City have signed a £50m a year deal with Puma starting next season.
Would you like New Balance to continue as Liverpool kit maker? Share your thoughts in the comments below.
Adidas Liverpool 26-27 LFSTLR Collection Leaked
Official images of the upcoming Adidas Liverpool LFSTLR collection for the 26-27 season have surfaced online, courtesy of kit insider @KamilBerberler. Following the popular black and gold capsule from the previous campaign, the newest lifestyle range from Adidas Originals switches direction with a sleek black and vibrant red color palette, merging retro football heritage with contemporary streetwear design.
The standout piece of the collection is a long-sleeve lifestyle jersey finished in a deep black base with a subtle, tonal all-over graphic incorporating the iconic Liver bird. Contrasting vibrant red accents define the look, highlighting the classic Adidas Three Stripes running down the shoulders and sleeves, the ribbed cuffs, and centrally stacked Trefoil and Liver bird logos. A matching full-zip coach track jacket and tailored track pants carry the same stealthy tonal pattern and bright red detailing.
Alongside the tracksuit is a bold red pullover hoodie featuring dark, centered chest emblems and "YNWA" typography printed on the sleeve cuff. Rounding out the lineup is a relaxed-fitting black t-shirt that displays the stacked red logos on the chest, a jacquard "YNWA" pattern knitted into the ribbed crew collar, and an oversized red "YNWA" wordmark across the lower back hem. The new Adidas Liverpool 26-27 LFSTLR range is expected to launch in the coming months.
Black & Gold Liverpool 26-27 Lifestyle Shirt Leaked - Official Images
Official images of the upcoming Adidas Liverpool 26-27 special-edition lifestyle and pre-match shirt have surfaced online, providing the clearest look yet at the luxurious black and gold design. Known unofficially as the "Gold Leaf" jersey, the shirt is set to release during the 26-27 season as part of Adidas's off-pitch and culture range for the club. Big thanks to @KamilBerberler.
The shirt features a stealth black foundation covered by an intricate metallic gold diamond lattice pattern across the front and back of the torso. Each diamond enclosure contains an ornate floral damask motif inspired by traditional Southeast Asian art, honoring Liverpool's vast Thai fanbase. A classic Adidas Trefoil logo appears on the right chest alongside the Liver bird crest on the left, both applied in matching gold.
Completing the design are solid black sleeves and a crossover V-neck collar detailed with a gold inner trim. Tailored as a high-fashion crossover rather than a competitive match kit, this special-edition pre-match and lifestyle shirt will be available in the 26-27 season.
QPR Kit Clash Against West Brom
QPR faced a major kit clash in their EFL Championship away game at West Brom, wearing their pink away shirt with blue shorts against West Brom's traditional blue-and-white home shirt.
The bright pink of QPR looked surprisingly similar to the white stripes of West Brom on TV, while the blue shorts and dark details made the overall contrast even less clear.
From the wide camera angle, the two teams became difficult to distinguish, creating a frustrating viewing experience for fans.
