Atalanta Announces New Logo
May 22, 2026, by Chris
- New Logo Unveiled: Atalanta has officially revealed a minimalist, circular logo centered around the Goddess profile, set to debut on kits and merchandise in the 2026-27 season.
- Design Changes: The new logo ditches the oval shape, club name, and founding year, opting for a solid blue background with a white Goddess and black hair.
- Historical Nod: The circular crest is a reference to the club's round badge used between 1980 and 1993, designed for versatility and single-color applications.
Update: Atalanta have officially unveiled an all-new logo with a more minimalist look. It will be used on kits and other merchandise starting from the 2026-27 season.
Atalanta. All that matters 🖤💙 pic.twitter.com/BIH7F2Xltu
— Atalanta B.C. (@Atalanta_BC) May 22, 2026
Atalanta to Reveal All-New Logo
The new Atalanta crest will ditch the traditional oval shape, the club name, and the "1907" founding year. Instead, it will feature a highly minimalist, circular design centered entirely around the iconic profile of the Goddess. According to local reports, the primary version will utilize a solid blue background, removing the current black diagonal half. The Goddess herself will be white with black hair.
Going back to a circular crest is a direct nod to the club's history, as Atalanta famously wore a round badge between 1980 and 1993. Built for modern versatility, the simplified logo is designed to work seamlessly in single-color applications. The new crest will make its on-pitch debut on the 26-27 kits, which are expected to be launched during the summer break.
Atalanta Products with Circular Badge
Atalanta Logo History
Atalanta 26-27 Kits
Atalanta might have also given a preview of the 2026-2027 kits, but this is not confirmed yet.
Explore Atalanta Bergamo kits on Football Kit Archive
Are you a fan of Atalanta returning to a circular badge? Let us know in the comments below, and check out the 26-27 Kit Overview for all the 2026-2027 kit information.
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Deportivo Cali 1965 First Title Commemorative Kits Released
Colombian club Deportivo Cali and their technical sponsor Hillside have launched a special-edition capsule celebrating the club's historic first league championship won in 1965. The release consists of two retro-inspired jerseys — one in green and another in white — that pay tribute to the monumental title won over six decades ago.
Both shirts embrace a classic mid-60s aesthetic, anchored by an open polo-style collar. The green shirt features a contrasting white collar and cuffs, complemented by a tonal sublimated pattern of stripes, pennants, and historic club insignia across the fabric. In turn, the white version offers a clean, elegant look highlighted by rich emerald green trim. On the collar ribbing, knit detailing spells out "19 CAMPEÓN 65" in tribute to the landmark campaign.
Each jersey is adorned with a vintage Deportivo Cali crest topped by a single embroidered golden star representing that maiden triumph. Additional commemorative touches include a retro script Hillside graphic at the lower back and a stitched authentic crest patch near the hem displaying "Cali - Un Amor para toda la Vida 1912". The limited-edition pieces are delivered in custom collector's packaging alongside a certificate of authenticity.