First-Ever In House Juventus Collection Released

Italian Serie A giants Juventus revealed the first streetwear collection made by themselves. The Juventus Icon collection has been unveiled during the Men's Milan Fashion Week 2019 at White Street Market in Milan.

According to the club statement, "this unique selection of apparel sees the Juventus brand reach beyond the world of sport, enabling fans to express their passion on a daily basis. Icon Collection carries the Juventus values into the fashion sphere via a modern concept in which the Bianconeri's visual identity is the inspiration for a tangible commodity."

Juventus 2019 Icon Collection

Influenced by the '90s and the cultural contamination between football and fashion, the new Juventus Icon Collection includes an array of original and exclusive designs, ranging from loose-fit hoodies and jumpers to jackets.

Besides Juve's traditional Black and White colors, the collection is enhanced by a series of bright hues, while the Juventus logo is printed or sewn – or present on accessories – on each and every garment.

Juventus' new range of streetwear is sold exclusively by the club.

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