Kits, Stadium & Video - Inter Launch "buu" Anti-Racism Campaign Ahead of Sassuolo game.

Saturday, 19 January 2019
Ahead of their game against Sassuolo, which is being played behind partly closed doors because of the racism incidents that happened vs Napoli and Kalidou Koulibably, Inter decked out the San Siro with

Although Saturday’s match against Sassuolo is officially behind closed doors, Inter said on Thursday that Serie A had agreed to allow 10,000 children from the Milan area to watch the game.

"Write it, don't say it", an invitation to fight racism with its own weapon: the "buu" chant that has a racist connotation in Italy. Following this request, players, influencers, opinion leaders, celebrities and fans have all demonstrated their own ‘BUU’ slogan on social media. A simple message, whether that be written on a hand or commented on a social media post, all to help transform the buu into a positive acronym – Brothers Universally United.

“It’s a changeover from negative to positive. This is what we want from the BUU campaign, write it, don’t say it,” said club president Steven Zhang who also appears in the video.

“This campaign wants to be a solid tool against all forms of discrimination and one that strongly reaffirms the values that Inter have identified themselves with for almost 111 years.”

In addition, Inter's kit for the game features a special "buu" patch on the sleeve.

It's certainly a pretty creative and public way of tackling an issue that has long plagued the game in Italy.

What do you think? Let's hear your thoughts in the comments below.
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