FC Barcelona to Ditch Audi Sponsor
Feb 6, 2019, by Chris
FC Barcelona will end its sponsorship relationship with car manufacturer Audi at the end of this season, according to Catalunya Ràdio and their reporter Xavi Campos.
FC Barcelona's partnership with Audi began 13 years ago, in 2006. Audi is also sponsoring FC Barcelona arch rivals Real Madrid as well as various other clubs worldwide, including Bayern München (Bayern wants BMW to become their new sponsor, however).
Ahead of every season, Audi delivers vehicles to footballers and technical staff while also having advertising space within the stadium and other areas.
"It's an important marketing agreement, but it's not one of the most important," says Xavi Campos of Catalunya Ràdio. "In 2006, when it was first signed, it was a remarkable cash inflow. But sponsorships have grown exponentially. Next to Rakuten, Nike and Beko, the amounts reported by Audi are not so important," he adds.
In addition, he stresses that "disenchantment is mutual. The club's marketing department believes that sponsorship does not generate so much income as to have such an obvious brand presence related to Barça. The expenditure they make with the cars is independent of the marketing income that Audi generates to Barça. And these direct revenues are those from the club do not see so clear.
Audi would also be annoyed. "They are 13 years. And there are many images of players arriving at the Camp Nou and the Ciutat Esportiva instead of with the Audi they have been given, with another model. He is not only a very important player. Although there is one that especially does," Campos adds.
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FC Nantes 26-27 Octobre Rose Kit Released - First Pink Kit in Club History
Macron and FC Nantes have officially unveiled a special Octobre Rose kit for the 26-27 campaign, marking the first time in the club's history that Les Canaris will wear pink. Designed to raise awareness and support the fight against breast cancer during Pink October, the jersey will be worn in official competition by both the women's and men's first teams at the Stade de la Beaujoire throughout the month.
The Macron FC Nantes 26-27 Octobre Rose shirt is built around a soft pastel pink base decorated with a brushstroke pattern inspired by the deconstructed awareness ribbon in tonal shades. Deep burgundy trims accent the collar, cuffs, and monochrome branding, while a pink ribbon sits proudly on the chest between the Macron Hero and the embroidered club crest. On the back neck, eight embroidered pink ribbons replace the traditional stars that represent Nantes' eight French league championship titles.
Burgundy shorts and pastel pink socks with a burgundy turnover band complete the full kit. In support of the initiative, 50% of the profits from shirt sales will be donated directly to local charities Madame S and Ma Parenthèse, along with the FC Nantes endowment fund.
Cerro Porteño 2026 Anniversary Kit Released
Paraguayan powerhouse Cerro Porteño and Puma have officially unveiled a special anniversary kit celebrating the club's 114th birthday. Founded on October 1, 1912, "El Ciclón" marks the milestone with a limited-edition design that also represents the end of an era, serving as Puma's final kit for the club ahead of a switch to Diadora in 2027.
The Puma Cerro Porteño 2026 anniversary jersey embraces a distinctive late-1990s retro aesthetic. It features a deep navy base complemented by a bold vertical red stripe running down the center, accented with white piping along the sleeves and side seams. A classic fold-over collar with white trim frames the neckline, while an enlarged retro CP monogram watermark is embossed across the lower torso. The jersey is completed by a traditional shield crest on the left chest and a clean, sponsor-free front.
Produced in strictly limited quantities, the collector's shirt is available in both short-sleeve and long-sleeve versions, bringing a stylish close to Puma's seven-year partnership with Cerro Porteño that began in 2020.
