Liverpool In Kit Talks With New Balance Rivals

Premier League title contenders Liverpool have confirmed that they are in talks with a number of kit manufacturers ahead of the expiration of their deal with New Balance. Liverpool's current kit deal with New Balance is worth UK£45 million a year - the deal expires at the end of the 2019/20 season.

In December, it was reported that Liverpool are in negotiations about extending the agreement with New Balance. However, now the club are talking with other brands as well in order to seek a lucrative deal that would surpass the record UK£75 million-a-year agreement between Manchester United and Adidas.

“We are in conversation with New Balance and we are in conversation with others as well,” confirmed Billy Hogan, Liverpool’s chief commercial officer, speaking to The Drum.

“[The kit deal] is an incredibly important partnership – not just for the financial support it delivers for the club but also from the distribution standpoint.”

In the interview with 'The Drum', he also talked about other Liverpool partnerships and sponsors.

“When we think through [deals] it does come down to where there might be challenges from one brand to another and we would of course make sure there's never a situation where there is a negative impact from one to the other.”

Hogan said: “Having a partnership with New Balance is not going to negatively impact a partnership with Standard Chartered and vice versa.

Which brand would you like make Liverpool's kits from 2020-2021? Share your thoughts in the comments below.