Best Of | In-House Football Kits

Nov 17, 2020

by Chris

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Update: German 2. Bundesliga club FC. St Pauli announced that they will produce their kits in-house. The last German team to make something similar was Borussia Dortmund, whose own brand goool was not successful at all. BVB nearly went bankrupt that time.

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Currently no big clubs are making their jerseys in-house, but there have been several top teams who made their kits themselves. We take a look at some of the most iconic in-house football kits, in cooperation with Football Kit Archive.

A Role Model For Clubs Worldwide? 17 Brazilian Clubs Make Kits In-House

Jan 29, 2019

In-house football kits either feature no brand logo at all or a logo created by the club. In example, Betis called their brand 'rbp' (short for Real Betis Balompié) and Leicester called them 'Fox Leisure'. BVB introduced their own brand goool.de for a few seasons in the early 2000s to make more profit, but it was not very successful.

In-House Soccer Jerseys

Athletic Bilbao 2001-04

Betis 2009-10

Chelsea 1986

Coventry City

Dortmund 2000-02

Fenerbahce 2000-01

Leicester 1992-94

Maccabi 2017-19

Pumas 2002

Roma 2013-14

Rosario - 2018

Southampton 2003-04

Southampton 2014-15

The last famous club who produced their kits in-house were Italian giants AS Roma in the 2013-2014 season, the season after Kappa before Nike took over. Their brandless kits proofed to be very popular.