All-New Logo From 2019-20 - Full Serie A Logo History
May 13, 2019, by Chris
The Italian Serie A totally surprisingly revealed an all-new visual identity last week. What made the reveal of the all-new Serie A logo so surprising was that the league had just revealed a new logo ahead of the start of the 2018-19 season, in August 2018. We take a look at the full Serie A logo history.
Serie A Logo History
While the Italian Serie A was already established in 1898, the first actual Serie A logo was not released before 1996. Previously, the league just used a modified version of the FIGC (Federazione Italiana Giuoco Calcio - Italian Football Federation) logo.
The 1996 Serie A logo was the first 'real' logo of the Lega Calcio, introduced for the 50th anniversary of the professional league that came back after the end of World War II. The next big update to the logo was made in 2006, mainly due to the TIM league's sponsorship.
In 2010, Serie A introduced another whole new logo that brought back the colors of the Italian flag, while in 2018-19 the league revealed another new logo that should be used for just one year.
The all-new Serie A 2019-2020 logo is described by the league is designed to strengthen the centrality of the "A". It "represents a diamond, perfect and precious, full of facets that increase its value and symbolize the teams and champions that make our Championship unique. At the base, the perspective from the bottom draws an inverted pyramid, the tip of which rests ideally on the tricolour strip that separates the logo from the name Serie A."
With the new Serie A logo having been revealed last week, we will also see a new Serie A sleeve badge from the 2019-2020 season. The Serie A 2019-2020 sleeve badge has not been revealed yet.
All in all, it can be said that the Serie A did not have a really great branding and consistent branding over the years, especially with the logo heavily influenced by sponsors. It remains to be seen if the new logo will become a trademark for the league.
Do you like the new Serie A 2019 logo? Share your thoughts in the comments below.
FUS Rabat 26-27 Home & Away Kits Released
Moroccan Botola Pro side FUS Rabat has officially unveiled its new home and away kits for the 26-27 season, manufactured by Spanish brand Joma. The capital club steps into the new campaign with a coordinated and sharp visual identity across both strips.
The Joma FUS Rabat 26-27 home shirt is predominantly red, anchored by a prominent central white stripe that runs down the body, broken only for the main sponsor. The fabric features an understated tonal texture throughout, accompanied by a clean white crew neck collar. Inverting the look, the 26-27 away shirt relies on a clean white base centered around a bold red vertical stripe and matching red accents.
Both jerseys carry the traditional FUS Rabat crest on the left chest, with Novec Groupe CDG and Cosumar featured as shirt sponsors. The away kit also includes neat Arabic calligraphy spelling out "Rabat" on the upper back above the player names and numbers. Matching shorts and socks complete the Moroccan club's new 26-27 wardrobe.
Sam Kerr Debuts Nike Mercurial Superfly 11 Signature Boots
Sam Kerr has officially given her new Nike Mercurial signature boots their on-pitch debut, stepping out for Gotham FC in the vibrant design. Following Nike's official launch of the pair on September 21, 2026, the Australian forward wasted no time lacing them up for competitive action. Kerr took to the pitch wearing her preferred low-cut iteration of the silhouette, continuing her longstanding preference for low collars over the high dynamic fit collar.
This boot follows Kerr's debut signature Mercurial from 2025, which took inspiration from the coastal beaches of her hometown Perth.
Croatia Debuts Adidas 26-27 Away Kit
Croatia officially kicked off its new era with Adidas on Saturday night, debuting the 26-27 away kit during a 2-1 UEFA Nations League victory against Czechia in Prague. The match marked the first on-pitch appearance for the Vatreni in the three stripes following the conclusion of their 26-year partnership with Nike this summer.
The new Croatia 26-27 away strip is predominantly deep blue and features an intricate tonal graphic inspired by the country's centuries-old lacemaking heritage from regions such as Pag and Lepoglava. The textured pattern is complemented by vibrant coral red accents across the V-neck collar, sleeve cuffs, and shoulder stripes, while the chest features a clean white Trefoil logo opposite the federation crest.
Completed with matching deep blue shorts and socks, the kit looked sharp on the pitch and has earned praise from supporters for its blend of cultural motifs and modern detailing.
