Southampton To Get New Shirt Sponsor

UK telco Virgin Media won't be Southampton's main shirt sponsor from the 2019-2020 season, it has been announced today - Southampton Football Club agreed a new three-year partnership with Virgin Media that includes only the shirt sleeve sponsor logo.



Virgin Media had been the club’s main shirt sponsor for three years from 2016-17 to 2018-19. It added the shirt sleeve asset in the 2018-2019 season.

David Thomas, Commercial Director at Southampton Football Club, said: “Over the past three years, Virgin Media has consistently demonstrated a desire to challenge the conventions of traditional sports sponsorship by supporting our first-team and rewarding our fans in new, exciting and innovative ways.

Virgin Media Downgrades Southampton Shirt Sponsorship




The deal, which runs until the end of the 2021/22 season, will see Virgin Media remain as the sleeve sponsor of the first-team shirt. Its logo will also appear on the sleeve of Southampton’s Under-18 and Under-23 men’s sides. As an extension to its sponsorship, Virgin Media will become the first ever shirt sponsor of Southampton FC Women. Its logo will appear on the front of the shirt from the start of next season.



In 2016, Southampton FC ruled out the option of a betting partner for the shirt front before Virgin Media’s deal. However, the club signed betting brands SportPesa and TLCBet as major club partners in recent seasons.

Chris Collinson, Executive Director of Sales and Marketing at Virgin Media, said: “By extending our sponsorship of Southampton Football Club, we’re continuing our incredible partnership with the Saints and building on the great work over the past three years.

“We’re really excited about the new deal with the inclusion of the Under-18 and Under-23 men’s sides, as well as becoming the first ever sponsor of Southampton’s hugely impressive women’s team. The squad is going from strength to strength and we can’t wait to support this team of inspiring female footballers.

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