Watch: Southampton's Hilarious, Fyre Festival Inspired Kit Launch Ad

Southampton launched their three new 2019-2020 kits recently. Produced by Under Armour, the designs have received mixed reviews.

Posting them, we might have just missed the best part of the Southampton 19-20 kit launch, a six-minute-long video inspired by the Fyre Festival documentary, titled 'Saynts Festival'.

In a nutshell, Mbilly McFarmer (inspired by Fyre Island promoter Billy McFarland) wants to convince the club to launch the kit on a desert island.

"Anyone can launch a kit, but not everyone can launch a dream," he presents his idea to the coaching team and the players. The whole spot is documentary, but also self-ironic. "In 20 years, they say from the off, you will wonder where you have been during this festival - and which jersey you have worn."

Watch it below and have a closer look at the new Southampton shirts here.

What do you think? Let's hear your thoughts on Southampton's kit launch video below.