Watford Announces Sportsbet.io Shirt Sponsor Deal + Shows Off Final 19-20 Home Kit With New Sponsor
English Premier League club Watford FC three days ago announces that it has reached an agreement with Coingaming for its sport betting brand, Sportsbet.io, to become the club’s new front of shirt partner from the beginning of the 2019/20 season. Sportsbet.io replaces FxPro as the Hornets’ main club partner.
On April 1 2019, following a joke kit leak by the club as April Fool's prank, Watford officially confirmed their home kit for the 2019-2020 season - It's the same one that we leaked a week before that.
Watford FC Announces Sportsbet.io Shirt Sponsor Deal
The new Watford FC Sportsbet.io shirt sponsor deal is "the club’s largest ever sponsorship deal and the the first Premier League shirt front deal signed by a company who are known for their block chain technology and cryptocurrency expertise."
The Sportsbet.io logo will appear on the front of Watford’s playing jerseys and training kit for the next three years, with the deal covering the 2019-20, 2020-21 and 2021-22 seasons.
According to the club statement, "Sportsbet.io have chosen Watford FC to be their only Premier League shirt partner as they push the brand to a global audience."
Watford also revealed that that Sportsbet.io has changed the colours of their logo to seamlessly integrate with our home kit in 2019/20, something that would be "an indication of the brand’s commitment to collaboration and creativity."
Spencer Field, Global Strategy & Partnerships Director of Watford FC, said: “This is an important year for the club as we aim to improve on a fantastic season both on and off the pitch in 2019-20. Our desire to increase our global reach while continuing to make our fans proud by doing things differently in the Watford way is fully supported by Sportsbet.io."
Justin Le Brocque, Head of Sportsbook Marketing at Sportsbet.io, said: “The Premier League is the most watched sports league in the world, so we are absolutely delighted to announce a major sponsorship deal with one of its most celebrated teams. Like Watford, Sportsbet.io knows no borders in its efforts to bring fun, fast and fair entertainment and excellence to a truly global audience. We are both looking to disrupt more established competitors and need to be creative in the way we approach this challenge."
Do you like the Watford FC 2019-20 kit and its new sponsor? Share your thoughts in the comments below.
England Move Home Kit Front Numbers to Center for 2026 World Cup
England have moved the front numbers on their 2026 World Cup home kit to the center of the chest, aligning the match-worn shirts with the retail versions. When the Three Lions initially debuted their Nike 2026-27 home kit earlier this year, the front numbers were unexpectedly placed on the right chest below the Swoosh, causing confusion as promotional images had shown them centered. Now, for the World Cup opener, the home kit's front numbers have been repositioned to the middle, matching the design of the away kit and Nike's original product shots.
Volendam 26-27 Home Kit Released
Dutch Tweede Divisie team RKAV Volendam have revealed their new 2026-27 home kit. Made by Jako, the new RKAV Volendam 2026-27 home shirt features a traditional orange base with a special design paying tribute to "De Bap", a famous local statue of an old fisherman that overlooks the village's harbor. The new kit will be worn during the club's upcoming campaign and continues Jako's trend of heritage-inspired designs for the team.
FC Seoul 2026 Summer Edition Kit Released
South Korean K League 1 club FC Seoul has officially released its new 2026 Summer Edition kit, produced by local sportswear brand Pro-Specs. Following up on the Seoul Blossom Special Kit launched earlier this year in March, the new Summer Edition jersey offers a fresh design for the warmer months of the 2026 season. The release continues the club's trend of introducing special seasonal uniforms to complement their standard home and away options.
Good or Bad? Rexona Armpit Sponsorship on 2026 World Cup Referee Shirts
The 2026 World Cup referee shirts feature one of the most amusing and strategic sponsorship placements seen in football. Deodorant brand Rexona has their logo positioned directly under the armpits of the match officials' jerseys, creating a highly contextual advertising opportunity.
The Rexona logo remains largely hidden during regular play but becomes clearly visible whenever a referee raises their arms to signal a free kick, award a penalty, or issue a card. This placement perfectly matches the deodorant product being advertised, resulting in a memorable piece of marketing on the sport's biggest stage.
While this specific placement has caught the attention of fans during the 2026 tournament, it is not entirely unprecedented. A similar concept was previously executed in Brazil, where Avanço deodorant sponsored the armpits of Corinthians. However, Rexona's execution at a World Cup brings the clever concept to a massive global audience.
Uzbekistan 2026 World Cup Kits Feature Old La Liga Font
The Uzbekistan national team is making its debut at the 2026 FIFA World Cup, but their kit typography might look very familiar to football fans. For their 2026 World Cup jerseys, produced by the brand 7 Saber, Uzbekistan is using the official La Liga font from the 2017-18 season for their player numbers and names.
Interestingly, this is not the first time the Uzbekistan Football Association has opted for this specific typeface. The team previously utilized the exact same La Liga 2017-18 font on their kits when they were supplied by Jako. The continued use of an old league-wide font for a national team on the biggest global stage is a highly unusual kit quirk.
Uzbekistan is also not the only national team to recycle this design. The 2017-18 La Liga typography has been spotted on the kits of several other nations in recent years, including DR Congo, and at major tournaments such as the 2023 Asian Cup and the 2024 Africa Cup of Nations.
Argentina World Cup Kit Font History: Every Number Style Showcased
A fascinating new graphic created by football designer @PaladarNegroWeb showcases the complete evolution of the typography used on the Argentina national team kits across their FIFA World Cup history. The overview provides a direct look at how the squad numbers have transformed over the decades, highlighting the shift in design philosophies from tournament to tournament.
The visual comparison clearly illustrates the transition from the simple, classic block numbers of the past to the highly customized typefaces of the modern era. Fan reactions to the historical overview often favor the iconic, traditional fonts seen during the 1978, 1986, and 1990 World Cups. In contrast, the more experimental and uniform designs introduced by Adidas in recent tournaments, particularly the fonts used in 2010, 2018, and 2022.
Typography plays a crucial role in the overall aesthetic and historical memory of a football shirt. This comprehensive look at Argentina's World Cup numbers serves as a great reminder of how font choices can define a specific era of football, allowing fans to easily pinpoint exactly which tournament a classic jersey belongs to based on the style of the player's number.
Dundee FC 2026-27 Away Kit Released
Scottish Premiership club Dundee FC have officially launched their new away kit for the 2026-27 season.
The new Macron Dundee FC 2026-27 away shirt features a predominantly sky-blue base complemented by subtle geometric and linear detailing across the front. The design is inspired by the city's rich industrial heritage and is completed with clean white trim on the collar and cuffs.
The official club crest and Macron logo are displayed prominently on the chest, tying into the fresh sky-blue aesthetic.
James Rodriguez Wears Special World Cup 'Golden Boot' Patch
In the World Cup 2026 match between Colombia and Uzbekistan, James Rodríguez was spotted wearing a special "Golden Boot" patch on the right sleeve of his jersey, honoring the Golden Boot award he won at the 2014 World Cup after scoring six goals, including his iconic volley against Uruguay.
