Norwich Announce 'Best Fiends' Sleeve Sponsor Ahead of Premier League Return

Following up yesterday's news that the new home kit will be released on July 6th, Norwich today announced their first-ever sleeve sponsor, 'Best Fiends'.



Best Fiends is an award-winning mobile game produced by Seriously Digital Entertainment. The game company already partnered with Norwich in the 15-16 season in what was the first time a Premier League side teamed up with a mobile game company, paving the way for Everton x Angry Birds etc.

Ben Kensell, Chief Operating Officer at Norwich City, commented: “We’re so pleased to have our friends from Seriously Digital Entertainment back on board with Norwich City for our return to the Premier League.

“The sleeve badge is the first one we’ve ever had and, with Best Fiends, it’s also the first character ever to feature permanently on a Premier League shirt, which is incredibly exciting.”



Philip Hickey, EVP Marketing, Seriously Digital Entertainment, commented: “Norwich City has a dedicated fanbase, just like Best Fiends, as well as a strong commitment to family-friendly fun.

“We can’t wait to kick off our partnership with Norwich City and for the Best Fiends brand to be part of the Canaries. On The Ball, City!”

The Best Fiends sleeve badge will feature on all Norwich City home, away and third shirts, including adult and junior replica kits.

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Let's hear your thoughts on today's Norwich sleeve sponsor announcement below.
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