Insane?! Switzerland EURO 2020 Kit Font Is Just "Windows" Helvetica Font - Here Is "Why"

Switzerland debuted its brand-new EURO 2020 away kit in the EURO 2020 qualifiers match at home! against Georgia. With it, we got a first look at the new typeface Puma designed for the Switzerland EURO 2020 jerseys.

UPDATE With 5 Nations: On Pitch: All New Adidas & Puma 2020 Kits

Nov 17, 2019

Switzerland Euro 2020 Away Kit Released

Nov 12, 2019

Switzerland EURO 2020 Kit Font

The new Switzerland EURO 2020 jersey typeface by Puma does not feature a bespoke look but is very standard. It is just the famous Helvetica Neue typeface - the only bespoke element of the Switzerland EURO 2020 Kit Font is the Swiss Football Federation logo on the bottom of the numbers.

However, while it seems to be very lame from Puma at first glance, there is a tricky reasin why Puma chose that font.

The Helvetica or "Neue Haas Grotesk" is a widely used sans-serif typeface developed in 1957 by Swiss typeface designer Max Miedinger with input from Eduard Hoffmann.

So why did Puma chose the typeface? Helvetica is Latin and translates to Swiss in English, and it also created by a Swiss typeface designer. Pretty clever.

The new Switzerland EURO 2020 Kit Font is also set to be used for the home jersey.

Share your thoughts in the comments below.