UPDATE: Cruzeiro to Try to Renegotiate Adidas Deal
Jan 6, 2020, by Chris
Update: There's a new twist to the Adidas x Cruzeiro story, again via Globo Esporte. Board president Saulo Fróes has adapted a more cautionary approach since his last statements and now claims that Cruzeiro only "gave notice to protect us."
Cruzeiro to Hold Meeting with Adidas Before Deciding
Despite Cruzeiro's notification to Adidas of their desire to terminate the contract, the club is cautious about ending the partnership with the sporting goods supplier, which was once taken for granted.
In an interview with GloboEsporte.com, Saulo Fróes, president of the managing board, adopted a more serene tone when talking about the partnership. According to him, the contract signed at the Wagner Pires de Sá management aims only at the German company side. However, Saulo states that the initial intention of the club is not to end the bond. It is worth remembering that the sale of the uniforms began on the last Thursday, with queues in the store and exhaustion of the product.
About the notification made by the club on December 30, Saulo said that the document aims to protect Cruzeiro. On Jan. 9, representatives of Adidas will meet with officials to try a contractual adjustment. If the changes do not happen, then Cruzeiro can terminate the bond, in a process that takes about 90 days since the club made the notification to the company.
Update: More information about the quite insane Cruzeiro Adidas kit story have been revealed via Globo Esporte. Cruzeiro announced that it had made an official notification to the German sports equipment supplier about the possibility of contract termination within 90 days. The deal just become official some days ago.
Cruzeiro Wants Better Deal Or They Will Cancel Contract Signed By Previous President
Despite demonstrating a desire to break the current contract, the Brazilian club left the doors open for a new agreement with Adidas, with the inclusion of "new economic terms or definitive termination, which is provided for in the contract itself.
The partnership with the German company was signed by President Wagner Pires de Sá, who resigned this month after strong pressure from the opposition and also the fans. The uniform for 2020 was officially launched by the club and supplier last Thursday. In practice, at the moment, the contract is not broken, but the club has already expressed the desire to close it with the current form.
However, hours after the announcement made on the social networks, Vittorio Medioli, CEO of Cruzeiro's managing board, said in an interview with GloboEsporte.com, that he had the idea of terminating the agreement signed with the German company. Medioli criticized the contract and said that the club's idea is to create its own brand.
- We should terminate the agreement with Adidas, because it is not done (an agreement under these conditions). We are almost determined to set up our own brand. First of all the contract with Adidas is not to win anything. It's a contract that, in the year, at most will give the Cruzeiro R$ 2.5 million, which was anticipated.
The then soccer manager of Cruzeiro, Zezé Perrella, had already criticized the agreement with Adidas. According to him, only a sales volume outside the standard would bring resources to the club.
- The Adidas millionaire contract that the press staff is just the shirts. Cruzeiro only has royalties if it sells 180,000 shirts. Our record is 120. That's the millionaire contract. With fewer pieces from the previous sponsor (Umbro), which was not even heard. Adidas is a great brand, it's welcome, but it has no millionaire contract. The royalty they gave us now is to be compensated in the future, if we did. If it hasn't, you owe it to them yet. A total bitch.
In Brazilian club Cruzeiro will discuss termination of contract with Adidas and talk about making their own jerseys, according to reports from Brazil.
Cruzeiro signed a three-year deal with Adidas just some months ago, while the first-ever modern Cruzeiro Adidas kits were released just yesterday.
Cruzeiro To Terminate Adidas Deal & Produce Kits With Own Brand
According to the newspaper O TEMPO, Cruzeiro is calling a meeting with Adidas to discuss the termination of contract. The information was shared by journalist Minas Gerais, which followed the meeting of the Transitory Leader Nucleus at the end of Thursday night, at the headquarters of the celestial club.
"Making a contract where Adidas makes money and Cruzeiro holds the broccoli doesn't work," said current Vice President and CEO of Raposa, Vittorio Medioli, according to the daily newspaper.
"For the image of Cruzeiro to shine. These are the new 2020-21 uniforms of the celestial Fox," the brand posted, referring to a verse of the national anthem.
"I will call them to make a consensual or non-consensual termination," said the vice-president.
The new Adidas Cruzeiro 2020 jersey will be available at the club's official stores beginning January 2, the club's 99th anniversary.
The report also says that Cruzeiro plans even to manufacture its own kits. "Today it has to leave for its own brand. What counts is not the Adidas brand, what counts is the Cruzeiro brand for our fans. If you have Adidas, Umbro, Nike or zero on the left, it's still for them," he said.
Share your thoughts in the comments below.
Adidas Boca Juniors 26-27 EQT Collection Revealed
Official images of an upcoming Adidas Equipment (EQT) retro collection for Boca Juniors have surfaced online. The capsule brings the iconic 1990s aesthetic to the Argentine powerhouse, highlighted by a vintage-styled tracksuit and accompanying lifestyle apparel. Thanks to @marto_m3.
The centerpiece of the collection is a full-zip track jacket paired with matching track pants, styled in Boca Juniors' traditional blue and yellow with bold white paneling. The design utilizes oversized geometric blocks and angular three-stripe detailing reminiscent of classic 1990s teamwear, finished with the club crest on the left chest and retro Adidas branding along the raised collar.
This Boca Juniors release forms part of a wider push from Adidas reviving 1990s EQT designs across several top club partnerships. The complete collection, which will include the track jacket, pants, and matching t-shirts, is slated to hit official stores and retailers in the coming weeks.
What If? Adidas Predator adiPower Fold-Over Tongue Concept Boots
Concept designer Chris Pottle has reimagined one of the most celebrated Predator boots of the 2010s with an intriguing twist: the adidas Predator adiPower FT. Taking the sleek silhouette of the 2011 Predator adiPower, the concept introduces an iconic fold-over tongue, seamlessly blending modern Predator trends with early-2010s nostalgia.
Originally launched in 2011, the original Predator adiPower marked a massive transition for the franchise by introducing a lightweight Sprintframe outsole and dropping the traditional fold-over tongue seen on legendary predecessors like the Mania and Powerswerve. The digital concept takes the striking forefoot strike zones, aggressive Three Stripes, and distinct heel counter of the adiPower and adds an elasticated fold-over tongue complete with classic adidas branding.
The digital renders showcase six colorways.
Madrid CFF 26-27 Home Kit Released
Spanish Liga F side Madrid CFF has officially unveiled its new home kit for the 26-27 season, their second with Nike and the first custom.
The Nike Madrid CFF 26-27 home jersey is based on the Nike Vapor V Dri-Fit ADV Teamwear template. It is white with vibrant pink accents across the crew collar, sleeve cuffs, side stripes, and sponsor branding. A subtle touch of volt adds even more contrast along the lower side panels, while the Nike Swoosh appears in pink with a black outline. On the upper back beneath the collar, the Spanish flag sits alongside the flag of the Community of Madrid.
The kit is completed with customized pink numbers and lettering on the reverse, while the goalkeeper options utilize Nike's latest textured zig-zag template in green and charcoal colorways.
Adidas EQT EPL 26-27 Club Jackets Leaked
Graphic designer Franco Carabajal (@FrancooC07) has shared a look at the upcoming 1990s Adidas Equipment (EQT) track jackets for top English clubs. The collection features tailored editions for Premier League sides Liverpool, Arsenal, and Manchester United.
Each jacket faithfully adopts the iconic 1990s Adidas EQT aesthetic, constructed in a classic nylon windbreaker style. The designs showcase bold geometric color-blocking and 3 stripes shoulder paneling, paired with high stand-up collars bearing vintage Adidas Trefoil branding.
Lommel SK 26-27 Away Kit Released
Belgian Challenger Pro League club Lommel SK have officially unveiled their new 26-27 away kit, made by Puma. Drawing inspiration from the famous local Lommel Sahara sand nature reserve, the shirt arrives in an elegant sand-beige tone detailed with subtle vertical pinstripes. The kit is finished with a classic polo collar featuring dusty trim, alongside metallic gold Puma branding, Etihad Airways sponsorship, and a monochrome club crest.
Académico de Viseu 26-27 Home & Third Kits Released
Portuguese club Académico de Viseu and technical partner Joma have officially revealed their new home and third kits for the 2026-27 campaign.
The Académico de Viseu 26-27 home shirt stays true to the club's iconic "Manto Negro" moniker, arriving in an all-black base adorned with a subtle tonal geometric weave pattern across the fabric. Crisp white accents appear on the overlapping V-neck collar, sleeve cuffs, and sponsor branding, giving the jersey a sharp, modern finish.
For the third kit, Joma and the club take direct inspiration from the region's famous Vinho do Dão wine heritage. Draped in an intense burgundy tone, the shirt features tonal horizontal gradient striping alongside contrasting white and black details on the collar and cuffs.
New Images of Nike Inter Milan 26-27 Third Kit Leaked
Graphic designer Franco Carabajal has leaked better images visualization of the Nike Inter Milan 26-27 third kit. It draws heavy inspiration from the iconic 1997-98 third shirt worn during the Ronaldo era, bringing a beloved classic into the modern era.
Never-Released Beşiktaş 18-19 Prototype Jacket Reveals Early Three-Star Crest Layout
Images of an unreleased Beşiktaş 18-19 anthem jacket prototype have surfaced online via kit collector Kamil Berberler, providing an interesting behind-the-scenes look at how Adidas initially planned to integrate the club's third star. Under Turkish football regulations, teams earn a star for every five league titles, and Beşiktaş officially secured their 15th league championship at the end of the 2016-17 campaign.
Because the production timeline for the 17-18 season required apparel to be finalized before the league title was mathematically clinched, Adidas was forced to add the third star directly on top of the existing two stars in a triangular formation. The newly revealed 18-19 prototype reveals that Adidas originally planned to abandon the pyramid shape in favor of a clean, horizontal side-by-side arrangement of all three stars directly above the crest.
Beyond the star alignment, the prototype also features an older crest material. The sample was created using a traditional flock crest, whereas the final retail pieces and official kits for the 18-19 season transitioned to modern TPU badges. Ultimately, Beşiktaş retained the triangular star layout on official merchandise, making this jacket a rare glimpse at an alternate design direction.
No More Juaraga: Adidas Persija Jakarta 26-27 Home, Away & Third Kits Released
Indonesian giants Persija Jakarta have officially unveiled their new 26-27 home, away, and third kits, celebrating their reunion with adidas. The German sportswear manufacturer previously outfitted the Macan Kemayoran between the 1970s and 1990s, and this new multi-year agreement brings the brand back to supply all on-pitch and training gear for the club.
The Persija 26-27 home shirt features a bold red base combined with golden yellow details on the collar, sleeve cuffs, and shoulder stripes, complemented by a subtle diagonal tonal graphic across the chest. The away kit opts for a clean white design incorporating thin horizontal stripes in gold and grey alongside black accents. Completing the set, the third kit embraces the club's iconic orange palette with vertical textured graphics and black three stripes.
The new adidas Persija Jakarta 26-27 collection is now available to purchase through official club stores, online platforms, and select retail outlets in both player-issue and fan-version tiers.
No More Grand Sport: 2S Sport Chiangrai United 26-27 Home Kit Released
Thai League 1 side Singha Chiangrai United have officially unveiled their new 2026-27 home kit, made by domestic sportswear brand 2S Sport. The partnership sees 2S Sport replace Grand Sport as the club's official kit partner.
The 2S Sport Chiangrai United 2026-27 home shirt features the club's signature bright orange base with thin black and yellow horizontal pinstripes across the front and back. A subtle geometric diamond pattern adds texture, while a black polo collar, side panels and sleeve cuffs provide contrast. “CRUTD” is printed on the back of the collar.
The shirt is completed by the iconic Singha lion silhouette and Singha Lemon Soda wordmark in black on the centre chest, alongside the 2S Sport logo and Chiangrai United crest.
What do you think of the new Chiangrai United 2026-27 home kit? Let us know your thoughts in the comments below.
