New Australia 2020 Logo Revealed - Finally Same Logo on Match and Replica Kits?
Dec 4, 2019, by Pat
Australia will make its Copa América debut next summer with a new badge.
Designed by the Hulsbosch agency, the new Australia 2020 logo is more of a subtle redesign than a complete overhaul.
Australia 2020 Crest
This is the new Australia national team logo.
While all key elements are still there, the shapes have been simplified and, more importantly, recolored to just green and gold.
Overall the design is much less close to the Australia coat of arms, which famously is not allowed to be used on official merchandise. Although this was not officially confirmed just yet, we could see the new logo make it to the playing jerseys, too - bringing them in line with what's available to buy in retail.
The Matildas (women's team) shirt is already available to buy with the new logo, while it will make its way to the men's (Socceroos) shirt next year.
“Our community of fans enjoy a national pride like no other sport. The redesigned Australian crest is an important and welcome addition that’s simple and easily recognised on the international stage.” Said Jessica Laycock, GM – Marketing & Fan Engagement of Football Federation Australia.
Benni Weller, Creative Director at Hulsbosch said, “It’s been a huge honour to create Australia’s new coat of arms. Though the design evokes memories of the past, the new modern version reflects the bold spirit of the teams and their fans.”
What do you think about the new Australia logo, designed by Hulsbosch? Would you like to see it replace the coat of arms on the player jerseys? Comment below.
Willem II 26-27 Away Kit Released
Willem II and new kit supplier Meyba have officially unveiled the club's new away kit for the 26-27 season. Celebrating Willem II's 130th anniversary, the jersey is designed as a royal tribute to 130 years of club history.
The Meyba Willem II 26-27 away jersey features a rich red base decorated with elegant gold accents. A subtle jacquard pattern woven directly into the fabric features historic club crests from throughout Willem II's 130-year existence. Gold detailing is applied to the collar, sleeve cuffs, main sponsors, and Meyba's signature shoulder taping, while the club crest appears in gold with 1896-2026 written underneath.
Additional details include the anniversary dates 1896-2026 printed on the lower front hem of the shirt. The new away kit will be used during the team's 26-27 Eredivisie campaign.
Adidas Nürnberg 26-27 Away Lifestyle Collection Released
Adidas and 1. FC Nürnberg have officially launched the club's away lifestyle collection for the 26-27 season. Released alongside the new away kit, the retro-inspired range is part of the Adidas Originals line, offering fans off-pitch apparel heavily influenced by classic football heritage.
The collection features a distinct throwback aesthetic highlighted by the classic Adidas Trefoil logo and the iconic 1. FCN crest. Key garments include track jackets, hoodies, t-shirts, and long-sleeve tops styled with color-blocked chest bands and signature three-stripe detailing along the shoulders and sleeves in the club's traditional red, white, and black colors.
Designed to bridge matchday tradition with everyday streetwear, the full 26-27 Adidas Originals collection is available now through the club's online shop and select retail partners.
Jude Bellingham Spotted in Birmingham City 26-27 Home Kit
Jude Bellingham was among the spectators at St Andrew's for Birmingham City's pre-season friendly against Barcelona, wearing the club's new 2026-27 home shirt with his iconic No. 22 on the back.
The Real Madrid midfielder came through Birmingham City's academy before completing a then-club-record £26 million move to Borussia Dortmund in 2020. The transfer played a key role in helping Birmingham overcome a difficult financial period.
Despite spending just one season with the first team, the club later made the unprecedented decision to permanently retire the No. 22 shirt in his honour, cementing Bellingham's status as one of the greatest academy graduates in Birmingham City's history.
Leyton Orient 26-27 Away Kit Released
Leyton Orient and new technical partner Meyba have officially launched the club's 26-27 away kit. Marking the beginning of a five-year partnership after replacing Puma, the Spanish brand's debut away strip for the O's pays tribute to the 110th anniversary of the Battle of the Somme in 1916, commemorating the club's historic service and sacrifice.
The Meyba Leyton Orient 26-27 away jersey features a clean white base centered around a red chevron dot gradient pattern on the chest, reimagining one of Clapton Orient's most famous historic kits. Red detailing decorates the collar and sleeve cuffs, while red Meyba logos sit on the chest and shoulders alongside the club crest. Special commemorative details are integrated into the shirt.
A scroll on the back neck reads East London, while the inner hem is printed with the names of three Clapton Orient players killed during the Battle of the Somme: Richard McFadden, George Scott, and William Jonas. Matching white shorts and socks complete the new 26-27 away kit.
Standard Liège 26-27 Third Kit Released
Standard Liège and Macron have officially released the Belgian club's new third kit for the 26-27 season. The fresh strip pays homage to the city's heritage and follows the previous launch of their black and gold away jersey.
The Standard Liège 26-27 third shirt introduces a sky blue base with a black V-neck collar bordered by fluo yellow details, a color combination echoed on the sleeve cuffs. The front and back of the jersey feature an intricate pattern of intersecting lines crafted from Macron's new Eco 3D Knit jacquard fabric. Flame graphics adorn the lighter sky blue shoulders and sleeves, referencing Liège's historic nickname, La Cité Ardente.
Black accents highlight the chest, where the Macron Hero and Standard Liège crest sit alongside the main sponsor logo. The club's motto, PASSION, FIERTÉ, FERVEUR, is printed on the outer back neck collar. The new 26-27 third kit is available through the club's official online store and fan shop.
Aston Villa 26-27 Third Kit Leaked - 2 New Pictures
@TheVillaHome has leaked two more images of Aston Villa's new 26-27 third kit. It was spotted on sale at a store in Tenerife, Spain.
The kit features a unique swirling pattern inspired by the entrance to Villa Park.
