New Australia 2020 Logo Revealed - Finally Same Logo on Match and Replica Kits?
Dec 4, 2019, by Pat
Australia will make its Copa América debut next summer with a new badge.
Designed by the Hulsbosch agency, the new Australia 2020 logo is more of a subtle redesign than a complete overhaul.
Australia 2020 Crest
This is the new Australia national team logo.
While all key elements are still there, the shapes have been simplified and, more importantly, recolored to just green and gold.
Overall the design is much less close to the Australia coat of arms, which famously is not allowed to be used on official merchandise. Although this was not officially confirmed just yet, we could see the new logo make it to the playing jerseys, too - bringing them in line with what's available to buy in retail.
The Matildas (women's team) shirt is already available to buy with the new logo, while it will make its way to the men's (Socceroos) shirt next year.
“Our community of fans enjoy a national pride like no other sport. The redesigned Australian crest is an important and welcome addition that’s simple and easily recognised on the international stage.” Said Jessica Laycock, GM – Marketing & Fan Engagement of Football Federation Australia.
Benni Weller, Creative Director at Hulsbosch said, “It’s been a huge honour to create Australia’s new coat of arms. Though the design evokes memories of the past, the new modern version reflects the bold spirit of the teams and their fans.”
What do you think about the new Australia logo, designed by Hulsbosch? Would you like to see it replace the coat of arms on the player jerseys? Comment below.
Al Sadd SC 26-27 Third Kit Released
Al Sadd SC and New Balance have officially unveiled the club's new third kit for the 26-27 season. The release completes the Qatari giants' collection for the campaign, following the earlier launches of their white home and black-and-gold away jerseys.
The New Balance Al Sadd 26-27 third shirt brings a classy, lifestyle-infused color combination to the pitch, combining a light sand beige base with deep olive green accents. It features a classic polo collar with an open V-insert alongside matching olive sleeve cuffs, while the fabric itself is treated with a subtle diagonal jacquard weave.
All logos on the front of the shirt adopt the contrasting olive green hue, including the New Balance logo, Qatar Airways chest sponsorship, and a stylized, modern circular Al Sadd crest with concentric line detailing and the year 1969 positioned beneath two stars.
Hong Kong 2026 Home & Away Kits Released
Nike and the Football Association of Hong Kong, China (HKFA) have officially revealed the new Hong Kong 2026 national team kit collection. Celebrating 15 years of partnership between the brand and the association, the new launch is built around the theme "One Home, One Team, The Whole Hong Kong" and was officially photographed inside the newly constructed Kai Tak Stadium.
The Nike Hong Kong 2026 home shirt features a subtle two-tone design, cleanly divided down the vertical center into two distinct shades of red. It utilizes a central chest layout, placing the circular HKFA federation badge prominently in the middle with a white Nike Swoosh positioned directly beneath it. Black accents run down the sides and frame the collar, while a dragon graphic from the association's identity is printed inside the neckline. Black shorts and red socks complete the home strip.
The new away kit adopts a crisp white base complemented by modern, asymmetric accents in red and black along the collar and side trims. Together with a vibrant green goalkeeper shirt and new anthem jackets, the Hong Kong 2026 collection will hit select retail shelves starting September 19, 2026.
Al Gharafa 26-27 Away Kit Released
Qatari side Al Gharafa SC has officially launched its new away kit for the 26-27 Qatar Stars League campaign. Made by Adidas, the new alternate shirt arrives shortly after the club rolled out its primary home look.
The Adidas Al Gharafa 2026-27 away jersey introduces a distinctive vertical striped design set against a clean white base. Blue and yellow stripes run down the front, complemented by an asymmetrical layout that features a blue right sleeve and a yellow left sleeve. The collar combines both primary club colors, while the Adidas performance logo appears in blue and the QIIB sponsor badge sits centrally across the chest.
The new away shirt completes the club's set alongside the previously unveiled 26-27 home kit, which sports a vibrant yellow base with royal blue Three Stripes and trim. Both shirts are now officially available through the club's retail channels.
Adidas Liverpool 26-27 LFSTLR Collection Leaked
Official images of the upcoming Adidas Liverpool LFSTLR collection for the 26-27 season have surfaced online, courtesy of kit insider @KamilBerberler. Following the popular black and gold capsule from the previous campaign, the newest lifestyle range from Adidas Originals switches direction with a sleek black and vibrant red color palette, merging retro football heritage with contemporary streetwear design.
The standout piece of the collection is a long-sleeve lifestyle jersey finished in a deep black base with a subtle, tonal all-over graphic incorporating the iconic Liver bird. Contrasting vibrant red accents define the look, highlighting the classic Adidas Three Stripes running down the shoulders and sleeves, the ribbed cuffs, and centrally stacked Trefoil and Liver bird logos. A matching full-zip coach track jacket and tailored track pants carry the same stealthy tonal pattern and bright red detailing.
Alongside the tracksuit is a bold red pullover hoodie featuring dark, centered chest emblems and "YNWA" typography printed on the sleeve cuff. Rounding out the lineup is a relaxed-fitting black t-shirt that displays the stacked red logos on the chest, a jacquard "YNWA" pattern knitted into the ribbed crew collar, and an oversized red "YNWA" wordmark across the lower back hem. The new Adidas Liverpool 26-27 LFSTLR range is expected to launch in the coming months.
Black & Gold Liverpool 26-27 Lifestyle Shirt Leaked - Official Images
Official images of the upcoming Adidas Liverpool 26-27 special-edition lifestyle and pre-match shirt have surfaced online, providing the clearest look yet at the luxurious black and gold design. Known unofficially as the "Gold Leaf" jersey, the shirt is set to release during the 26-27 season as part of Adidas's off-pitch and culture range for the club. Big thanks to @KamilBerberler.
The shirt features a stealth black foundation covered by an intricate metallic gold diamond lattice pattern across the front and back of the torso. Each diamond enclosure contains an ornate floral damask motif inspired by traditional Southeast Asian art, honoring Liverpool's vast Thai fanbase. A classic Adidas Trefoil logo appears on the right chest alongside the Liver bird crest on the left, both applied in matching gold.
Completing the design are solid black sleeves and a crossover V-neck collar detailed with a gold inner trim. Tailored as a high-fashion crossover rather than a competitive match kit, this special-edition pre-match and lifestyle shirt will be available in the 26-27 season.
