New Australia 2020 Logo Revealed - Finally Same Logo on Match and Replica Kits?
Dec 4, 2019, by Pat
Australia will make its Copa América debut next summer with a new badge.
Designed by the Hulsbosch agency, the new Australia 2020 logo is more of a subtle redesign than a complete overhaul.
Australia 2020 Crest
This is the new Australia national team logo.
While all key elements are still there, the shapes have been simplified and, more importantly, recolored to just green and gold.
Overall the design is much less close to the Australia coat of arms, which famously is not allowed to be used on official merchandise. Although this was not officially confirmed just yet, we could see the new logo make it to the playing jerseys, too - bringing them in line with what's available to buy in retail.
The Matildas (women's team) shirt is already available to buy with the new logo, while it will make its way to the men's (Socceroos) shirt next year.
“Our community of fans enjoy a national pride like no other sport. The redesigned Australian crest is an important and welcome addition that’s simple and easily recognised on the international stage.” Said Jessica Laycock, GM – Marketing & Fan Engagement of Football Federation Australia.
Benni Weller, Creative Director at Hulsbosch said, “It’s been a huge honour to create Australia’s new coat of arms. Though the design evokes memories of the past, the new modern version reflects the bold spirit of the teams and their fans.”
What do you think about the new Australia logo, designed by Hulsbosch? Would you like to see it replace the coat of arms on the player jerseys? Comment below.
Leyton Orient 26-27 Away Kit Released
Leyton Orient and new technical partner Meyba have officially launched the club's 26-27 away kit. Marking the beginning of a five-year partnership after replacing Puma, the Spanish brand's debut away strip for the O's pays tribute to the 110th anniversary of the Battle of the Somme in 1916, commemorating the club's historic service and sacrifice.
The Meyba Leyton Orient 26-27 away jersey features a clean white base centered around a red chevron dot gradient pattern on the chest, reimagining one of Clapton Orient's most famous historic kits. Red detailing decorates the collar and sleeve cuffs, while red Meyba logos sit on the chest and shoulders alongside the club crest. Special commemorative details are integrated into the shirt.
A scroll on the back neck reads East London, while the inner hem is printed with the names of three Clapton Orient players killed during the Battle of the Somme: Richard McFadden, George Scott, and William Jonas. Matching white shorts and socks complete the new 26-27 away kit.
Standard Liège 26-27 Third Kit Released
Standard Liège and Macron have officially released the Belgian club's new third kit for the 26-27 season. The fresh strip pays homage to the city's heritage and follows the previous launch of their black and gold away jersey.
The Standard Liège 26-27 third shirt introduces a sky blue base with a black V-neck collar bordered by fluo yellow details, a color combination echoed on the sleeve cuffs. The front and back of the jersey feature an intricate pattern of intersecting lines crafted from Macron's new Eco 3D Knit jacquard fabric. Flame graphics adorn the lighter sky blue shoulders and sleeves, referencing Liège's historic nickname, La Cité Ardente.
Black accents highlight the chest, where the Macron Hero and Standard Liège crest sit alongside the main sponsor logo. The club's motto, PASSION, FIERTÉ, FERVEUR, is printed on the outer back neck collar. The new 26-27 third kit is available through the club's official online store and fan shop.
Aston Villa 26-27 Third Kit Leaked - 2 New Pictures
@TheVillaHome has leaked two more images of Aston Villa's new 26-27 third kit. It was spotted on sale at a store in Tenerife, Spain.
The kit features a unique swirling pattern inspired by the entrance to Villa Park.
BK FREM 26-27 Home & Away Kits Released
Danish club Boldklubben FREM and kit supplier Craft have officially released the club's new home and away jerseys for the 26-27 season. Built around traditional roots and classic design cues, the new collection includes both short-sleeve and long-sleeve variations for the home shirt, alongside an elegant black and gold away kit.
The BK FREM 26-27 home kit retains the historic broad red and blue horizontal hoops that have characterized the club for decades. While the short-sleeve jersey offers a clean round-collar execution, the long-sleeve version draws inspiration from classic heritage shirts with a white polo collar and contrasting white cuffs. A repeating sequence of the club's crest runs along the top of the sleeves, adding a distinct visual accent. The central chest holds the FREM logo, flanked by Carlsberg and Craft logos, with main sponsor Fælleskassen featured prominently across the front.
Completing the range, the BK FREM 26-27 away jersey introduces a stylish black design elevated by subtle gold horizontal stripes. It shares the sleeve crest tape and white collar and cuff trim with the home design, giving the 26-27 collection a unified identity across both kits.
Classy Retro Look: Atlético CP 26-27 Away Kit Released
Portuguese Liga 3 side Atlético Clube de Portugal and local kit supplier Lacatoni have officially revealed the club's new away kit for the 26-27 season. The release delivers a strong vintage aesthetic for the Lisbon-based side, drawing heavy inspiration from classic mid-century football apparel.
The Lacatoni Atlético CP 26-27 away jersey is predominantly white and prominently features the club's signature tri-color chevron across the chest in light blue, red, and yellow. The shirt boasts a classic buttoned polo collar, subtle vertical fabric striping, a blue Lacatoni logo on the right chest, and the traditional club crest on the left chest. Blue sponsor branding from GRUCON is placed beneath the chevron, while the upper back includes sponsor text alongside a miniature chevron graphic.
The kit is completed with retro-styled light blue shorts.
Alajuelense 26-27 Home, Away & Third Kits Released
Costa Rican club Liga Deportiva Alajuelense and technical sponsor Umbro have officially revealed the club's new home, away, and third kits for the 26-27 season. The new collection draws inspiration from distinct chapters of the club's history and home stadium.
The 26-27 home kit features traditional red and black vertical stripes separated by thin white pinstripes, finished with a classic white crew-neck collar and matching cuffs. The away shirt is predominantly white and showcases an embossed cathedral mosaic pattern inspired by the Estadio Alejandro Morera Soto, complemented by gold sponsor logos and a polo collar with red and black trim.
Completing the collection, the gold third uniform pays tribute to the 1985-86 golden generation that secured the club's first CONCACAF Champions Cup title. The shirt features black sleeves, red and white detailing, a subtle lion texture pattern across the fabric, and a retro Alajuelense crest.
CP Cacereño 26-27 Home Kit Released
Spanish Primera Federación club CP Cacereño has officially revealed its new home kit for the 26-27 season, crafted by new technical supplier Hummel. Marking the beginning of their partnership, Hummel has delivered a distinctive dragon-themed design centered around the club slogan "No soy un futbolista, soy un dragón".
The Hummel CP Cacereño 26-27 home shirt features a rich green base highlighted by a bold graphic of a dragon across the front panel. White accents are featured on the classic collar, sleeve cuffs, and signature Hummel chevrons along the shoulders, alongside white sponsor branding and the full-color club crest.
Revealed in a special launch shoot inside the historic Palacio de los Golfines de Abajo in Cáceres, the new home kit will be worn during the upcoming 26-27 league campaign. White shorts and green socks complete the full kit ensemble.
Tottenham Hotspur Reveal Custom Embroidered Sydney Nameset by Rhapzo
During Tottenham Hotspur's pre-season tour in Australia, the North London club teamed up with custom embroidery brand Rhapzo to showcase a bespoke nameset for their 26-27 home kit. Unveiled at the club's pop-up venue, Spurs House in Sydney, the special design pays homage to iconic local landmarks while celebrating the club's journey down under.
The custom nameset features intricate embroidered back numbers incorporating a stitched graphic of the famous Sydney Opera House near the base of each digit. A thin golden accent thread runs through the core of the numbers to meet a mini Spurs cockerel crest, while the club's motto "to dare is to do" is delicately embroidered in cursive script underneath. The player names above are rendered in a clean, outlined geometric font.
Spurs players such as Lucas Bergvall, Richarlison, and Luca Williams-Barnett were pictured presenting their custom-embroidered 26-27 shirts. The limited customization highlights an artistic blend of fine embroidery craftsmanship and modern football shirt culture.