Philadelphia Union Renew Bimbo Sponsorship Deal - Away Kit To Feature Alternative Product Logo
Dec 5, 2019, by Chris
MLS team Philadelphia Union this Wednesday announced that they will continue their jersey sponsorship with global bakery conglomerate Bimbo for four more years, through 2023. The new deal will see an updated agreement on which logo will feature on the club's kits.
It’s the first time in MLS history that a team will have different brands on its home and away jerseys.
Philadelphia Union 2020-21 Away Kit To Feature Alternative Bimbo Product
The new Bimbo Philadelphia Union sponsor deal will run from 2020-23. Philadelphia Union and Bimbo agreed that instead of "bimbo" one of the company’s sub-brands will feature on the Union’s away jerseys.This was well received by fans who don’t like the pejorative mainstream usage of “bimbo”.
It is not known yet which name will be on the away jersey. Philadelphia Union also declined to state how much money the Union will make from the deal.
“We’re proud to continue the partnership with Bimbo and their robust portfolio of brands," Union chief business officer Tim McDermott said in a statement. “With this multiyear deal, we’ve taken the foundation of the first agreement and built on it in a way that is progressive, not only for our club, but for MLS as a whole.”
The last two times when both parties signed a deal, they did announce how much money was spent. In 2011, Bimbo signed on for $3 million a year in a four-year deal. The next deal ran from 2015-19, delivering around $2.3 million per season.
The Union 2019-20 away kit will feature a new logo but the same design as in 2019 next season.
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Adidas Liverpool 26-27 LFSTLR Collection Leaked
Official images of the upcoming Adidas Liverpool LFSTLR collection for the 26-27 season have surfaced online, courtesy of kit insider @KamilBerberler. Following the popular black and gold capsule from the previous campaign, the newest lifestyle range from Adidas Originals switches direction with a sleek black and vibrant red color palette, merging retro football heritage with contemporary streetwear design.
The standout piece of the collection is a long-sleeve lifestyle jersey finished in a deep black base with a subtle, tonal all-over graphic incorporating the iconic Liver bird. Contrasting vibrant red accents define the look, highlighting the classic Adidas Three Stripes running down the shoulders and sleeves, the ribbed cuffs, and centrally stacked Trefoil and Liver bird logos. A matching full-zip coach track jacket and tailored track pants carry the same stealthy tonal pattern and bright red detailing.
Alongside the tracksuit is a bold red pullover hoodie featuring dark, centered chest emblems and "YNWA" typography printed on the sleeve cuff. Rounding out the lineup is a relaxed-fitting black t-shirt that displays the stacked red logos on the chest, a jacquard "YNWA" pattern knitted into the ribbed crew collar, and an oversized red "YNWA" wordmark across the lower back hem. The new Adidas Liverpool 26-27 LFSTLR range is expected to launch in the coming months.
Black & Gold Liverpool 26-27 Lifestyle Shirt Leaked - Official Images
Official images of the upcoming Adidas Liverpool 26-27 special-edition lifestyle and pre-match shirt have surfaced online, providing the clearest look yet at the luxurious black and gold design. Known unofficially as the "Gold Leaf" jersey, the shirt is set to release during the 26-27 season as part of Adidas's off-pitch and culture range for the club. Big thanks to @KamilBerberler.
The shirt features a stealth black foundation covered by an intricate metallic gold diamond lattice pattern across the front and back of the torso. Each diamond enclosure contains an ornate floral damask motif inspired by traditional Southeast Asian art, honoring Liverpool's vast Thai fanbase. A classic Adidas Trefoil logo appears on the right chest alongside the Liver bird crest on the left, both applied in matching gold.
Completing the design are solid black sleeves and a crossover V-neck collar detailed with a gold inner trim. Tailored as a high-fashion crossover rather than a competitive match kit, this special-edition pre-match and lifestyle shirt will be available in the 26-27 season.
QPR Kit Clash Against West Brom
QPR faced a major kit clash in their EFL Championship away game at West Brom, wearing their pink away shirt with blue shorts against West Brom's traditional blue-and-white home shirt.
The bright pink of QPR looked surprisingly similar to the white stripes of West Brom on TV, while the blue shorts and dark details made the overall contrast even less clear.
From the wide camera angle, the two teams became difficult to distinguish, creating a frustrating viewing experience for fans.