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Philadelphia Union Renew Bimbo Sponsorship Deal - Away Kit To Feature Alternative Product Logo

MLS team Philadelphia Union this Wednesday announced that they will continue their jersey sponsorship with global bakery conglomerate Bimbo for four more years, through 2023. The new deal will see an updated agreement on which logo will feature on the club's kits.

It’s the first time in MLS history that a team will have different brands on its home and away jerseys.

Philadelphia Union 2020-21 Away Kit To Feature Alternative Bimbo Product

The new Bimbo Philadelphia Union sponsor deal will run from 2020-23. Philadelphia Union and Bimbo agreed that instead of "bimbo" one of the company’s sub-brands will feature on the Union’s away jerseys.This was well received by fans who don’t like the pejorative mainstream usage of “bimbo”.

It is not known yet which name will be on the away jersey. Philadelphia Union also declined to state how much money the Union will make from the deal.

“We’re proud to continue the partnership with Bimbo and their robust portfolio of brands," Union chief business officer Tim McDermott said in a statement. “With this multiyear deal, we’ve taken the foundation of the first agreement and built on it in a way that is progressive, not only for our club, but for MLS as a whole.”

The last two times when both parties signed a deal, they did announce how much money was spent. In 2011, Bimbo signed on for $3 million a year in a four-year deal. The next deal ran from 2015-19, delivering around $2.3 million per season.

The Union 2019-20 away kit will feature a new logo but the same design as in 2019 next season.

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