REVEALED: Nike To Release Liverpool Converse / Jordan (Nike-Owned Brands) Collection + US Sports Team Collab
Dec 4, 2019, by Chris
Since November 1 2019, the date when New Balance's appeal against the High Court's kit case verdict has been rejected, it is official that Liverpool will wear Nike kits from next season. The big news overshadowed other aspects Nike and Liverpool agreed in their partnership. Today we want to take a look at what the Nike deal will bring Liverpool FC.
LFC Nike Kit Deal - All Important Details Revealed
Nike will pay Liverpool £30 million per season plus 20% of net sales of all licensed products except footwear and 5% of net sales of licensed footwear. This means that Liverpool exit an agreement with New Balance that offered the club a guaranteed payment of £15 million pounds more per season than that offered by Nike. But why?
First, and only logically, Nike will produce/sell and market LFC, in a manner that is consistent with Nike’s other top tier UK football clubs e.g. Tottenham, Chelsea (subject to similar performance). In addition to that, Nike will also give the club several extra premium features.
Nike's Special Feature / Premium Offering For Liverpool FC
- Produce Licensed products under at least 2 global Nike-controlled brands (e.g. Nike and Converse)
- Produce Licensed Products in collaboration with third party brand(s), including in association with a major US sports team located in a major US market;
- Market LFC and/or Licensed Products through marketing initiatives featuring not less than three (3) non-football global superstar athletes and influencers of the calibre of Lebron James, Serena Williams, Drake, etc.…….;
Sell Licensed Products throughout the Term (including for the avoidance of doubt, Licensed Products produced for the start of Season 2020/21
(i) in not less than 6,000 stores worldwide, 500 of which shall be Nike owned or controlled with the potential for sale of Licensed Product in as many as 13,000 stores worldwide
(ii) within not less than 51 countries online though Nike.com. Nike warrants that, as of the date of this contract, it can distribute Licensed Product in at least 6,000 stores worldwide, 500 of which are Nike owned or controlled.
It also has to be noted that the Nike offer exceeded the industry standard on net sales remission
All the agreements above and Nike's much better distribution of LFC products in contrast to New Balance are the reason why New Balance lost the battle against Liverpool / Nike.
Do you look forward to the special collaboration collections Nike will release for Liverpool? Share your thoughts in the comments below and find out more about why New Balance lost the battle against Liverpool FC on lawinsport.com.
First 2 Adidas 2027 Boot Packs Leaked
Video game modder BxR Mods has recreated the first two Adidas 2027 football boot collections, providing a clear preview of what the Three Stripes have prepared for early 2027.
The 2027 Base Pack marks an important transition for Adidas, centered around predominantly black uppers accompanied by heritage-inspired accent colors across all three core silos. Most notably, the collection features the next-generation Predator 27 with its classic fold-over tongue, the returning AdiPure line set to succeed the Copa franchise, and the updated F50 Hyperfast. Alongside the traditional black-based editions, the preview also showcases the first main pack of the year, the collection to be worn by Adidas' best players.
Both of these Adidas packs launch in January 2027.
Nike Inter Milan 26-27 Third Kit Leaked - New Image
A new image of the Nike Inter Milan 26-27 third kit has surfaced, confirming the retro-inspired look that pays tribute to the club's iconic 1997-98 third shirt worn during the Ronaldo era.
Adidas Liverpool 26-27 European Training Shirt + Collection Released
Liverpool and Adidas have officially unveiled their all-new European training collection for the 26-27 season. Promoted under the tagline "Made for Europe", the range will be worn by the squad during training sessions and media obligations ahead of Champions League fixtures.
The Adidas Liverpool 26-27 European training collection is built around a crisp white base complemented by vibrant red accents. The iconic Adidas Three Stripes run down the sleeves in red, while the chest displays a monochrome red Liverpool crest enclosed in a shield, alongside matching red Adidas and AXA sponsor branding. Streamlined paneling and high-performance cuts from the latest Adidas Tiro template complete the refined aesthetic.
The range includes authentic short-sleeve training tops, long-sleeve drill tops featuring integrated snood neck collars, and insulated sleeveless puffer vests. The complete Adidas Liverpool 26-27 European training collection is available now through the club's official online store and retail outlets.
Hong Kong 2026 Home Kit Released
Nike and the Football Association of Hong Kong, China have quietly revealed the new Hong Kong 2026 home shirt.
The Nike Hong Kong 2026 home jersey combines two shades of red in a subtle half-and-half design, with a centrally aligned chest layout. The circular HKFA crest is positioned right in the center of the chest, accompanied by a white Nike Swoosh directly beneath it.
First Time in 12 Years: Juventus Bring Back Long-Sleeved Kits on Pitch
Making his Juventus debut in the match against AC Milan, Nick Woltemade was the only Juventus player on the pitch wearing long sleeves. Excluding special-edition kits, the German strike became the first Bianconeri player made this choice since Andrea Pirlo and Claudio Marchisio back in the 13-14 season.
Remarkably, even Cristiano Ronaldo, a long-sleeve icon, never wore one during his time in Turin.
Liverpool Could Use a Text-Only Turkish Airlines Sponsor?
Liverpool have announced that Turkish Airlines will become the club's new shirt sponsor from the 2027-28 season, ending the Reds' 17-year partnership with Standard Chartered.
While early fan concepts have used Turkish Airlines' familiar circular bird logo above the wordmark, a text-only sponsor could also be a realistic option.
The airline previously used a simplified two-line “TURKISH AIRLINES” wordmark on River Plate's shirts between 2019 and 2022, while Turkish clubs such as Galatasaray and Samsunspor have also used streamlined typographic versions of the branding.
A text-only layout could give Liverpool's future Adidas shirts a cleaner, less crowded look. The final sponsor application has yet to be confirmed, with the partnership set to begin in June 2027.