REVEALED: Nike To Release Liverpool Converse / Jordan (Nike-Owned Brands) Collection + US Sports Team Collab
Dec 4, 2019, by Chris
Since November 1 2019, the date when New Balance's appeal against the High Court's kit case verdict has been rejected, it is official that Liverpool will wear Nike kits from next season. The big news overshadowed other aspects Nike and Liverpool agreed in their partnership. Today we want to take a look at what the Nike deal will bring Liverpool FC.
LFC Nike Kit Deal - All Important Details Revealed
Nike will pay Liverpool £30 million per season plus 20% of net sales of all licensed products except footwear and 5% of net sales of licensed footwear. This means that Liverpool exit an agreement with New Balance that offered the club a guaranteed payment of £15 million pounds more per season than that offered by Nike. But why?
First, and only logically, Nike will produce/sell and market LFC, in a manner that is consistent with Nike’s other top tier UK football clubs e.g. Tottenham, Chelsea (subject to similar performance). In addition to that, Nike will also give the club several extra premium features.
Nike's Special Feature / Premium Offering For Liverpool FC
- Produce Licensed products under at least 2 global Nike-controlled brands (e.g. Nike and Converse)
- Produce Licensed Products in collaboration with third party brand(s), including in association with a major US sports team located in a major US market;
- Market LFC and/or Licensed Products through marketing initiatives featuring not less than three (3) non-football global superstar athletes and influencers of the calibre of Lebron James, Serena Williams, Drake, etc.…….;
Sell Licensed Products throughout the Term (including for the avoidance of doubt, Licensed Products produced for the start of Season 2020/21
(i) in not less than 6,000 stores worldwide, 500 of which shall be Nike owned or controlled with the potential for sale of Licensed Product in as many as 13,000 stores worldwide
(ii) within not less than 51 countries online though Nike.com. Nike warrants that, as of the date of this contract, it can distribute Licensed Product in at least 6,000 stores worldwide, 500 of which are Nike owned or controlled.
It also has to be noted that the Nike offer exceeded the industry standard on net sales remission
All the agreements above and Nike's much better distribution of LFC products in contrast to New Balance are the reason why New Balance lost the battle against Liverpool / Nike.
Do you look forward to the special collaboration collections Nike will release for Liverpool? Share your thoughts in the comments below and find out more about why New Balance lost the battle against Liverpool FC on lawinsport.com.
ESTAC Troyes 26-27 Home Kit Released
Puma and ESTAC Troyes have officially launched the club's new home kit for the 26-27 season, to be worn in the Ligue 1.
The Puma Troyes 26-27 home shirt features the club's traditional blue base, adorned with an all-over tonal graphic inspired by the architectural heritage of Troyes, specifically its iconic half-timbered wooden houses (maisons à pans de bois). The geometric lines create an intricate textured appearance across the front and sleeves. White accents complement the design.
Bayern München 26-27 Third Kit Promo Pictures Leaked
New official promotional pictures of the Adidas FC Bayern München 26-27 third kit have leaked via @Bundesleaker, providing an up-close look at the German giants' upcoming European look ahead of its official release.
The Adidas Bayern München 2026-27 third jersey combines a dark navy and purple base with vivid reddish-orange detailing on the collar, Adidas three stripes, and sponsor applications. The focal point of the shirt is an intricate, all-over abstract graphic pattern that subtly incorporates historical references to Bayern's iconic European Cup triumphs, including their 1974 continental title. The design is rounded off with a monochrome, textured club crest on the chest.
Leganés 26-27 Third Kit Released
CD Leganés and Puma have officially unveiled the club's new third kit for the 26-27 season. Launched under the campaign name "El Lega en rose," the vibrant design completes the Spanish club's wardrobe for the campaign following their switch to the German brand.
The Puma Leganés 26-27 third shirt introduces an eye-catching aesthetic dominated by a bright pink base adorned with dynamic vertical brush stroke graphics. All detailing arrives in contrasting "Electric Peppermint," including the monochromatic club crest, Puma cat logos, side panels, and striped trim on the round collar and sleeve cuffs.
Virtus Entella 26-27 Away Kit Released
Italian Serie B club Virtus Entella has officially unveiled its new away kit for the 26-27 season, produced by Adidas. The Adidas Virtus Entella 2026-27 away shirt features a sleek dark navy base detailed with subtle tonal vertical stripes across the front. Light blue accents highlight the classic polo collar, sleeve cuffs, and the signature Adidas Three Stripes on the shoulders, while light blue branding and the Duferco Energia sponsor complete the strip alongside matching dark navy shorts and socks.
