Everton Ends SportPesa Shirt Sponsor Deal Two Years Early - Wears Charity Shirt Sponsor In Last Match
Feb 18, 2020, by Chris
Everton Football Club will end its partnership agreement with SportPesa at the end of the current season, two years ahead of schedule.
In the Premier League match against Crystal Palace, Everton FC did wear the logo of their charity Everton in the Community on the front. It is now known if Everton FC will wear the SportPesa logo until the end of the 2019-2020 season.
Everton To Have New Sponsor From 2020-21 Season
The gaming brand, which has been Everton's main partner since 2017, has agreed to the termination of its contract. The agreement has been reached following a comprehensive review by the Club of its commercial strategy in line with its vision and future growth plans.
Everton's deal with SportPesa had the potential to be worth in the region of £9.6m a year to Everton, based on various clauses and achievements.
A Club spokesperson said: "This has been a difficult decision but one that allows us to best deliver on our commercial plan and to grasp the new opportunities now open to us.
“The Club would like to thank SportPesa for all of the work that has been done together. Our partnership has seen our first team visit Africa on two occasions, as well as former players and Club staff take part in numerous activations in the region. This has allowed us to grow our own footprint in Africa and further strengthen our special relationship with the continent.”
Everton will appoint a new main partner ahead of the start of the 2020/21 season.
SportPesa also ended their title sponsor deal with the Racing Point F1 team due to “some difficulties in their home market”.
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