Juventus Announces 10-Years Allianz Deal Extension - New Training Kit + Stadium Sponsor
Feb 13, 2020, by Chris
Italian giants Juventus yesterday announced that they have reached a sponsorship agreement with Allianz that enhances their current deal substantially.
Allinaz Becomes Juve Training Sponsor For 10 Years
"Juventus Football Club S.p.A. has reached a sponsorship agreement with Allianz S.p.A. for the visibility, starting from this current financial year, on the First Team training kit, some sponsorship rights related to the women's sector, as well as the extension of the Allianz Stadium’s naming rights for seven sporting seasons, commencing from 1 July 2023 until 30 June 2030. The total agreement consideration is €103.1 million to be added on top of the existing agreements"
When Juventus took to the San Siro pitch this night for the warm-up, ahead of the first leg Coppa Italia semi-final against fixture against Milan, a significant change was evident to everyone: the Allianz logo, was present on the Bianconeri’s chests. As of today, and for the next 10 years, the logo will accompany the team in every single training session and warm-up.
The appearance of Allianz on Juventus’ First Team training jerseys is the result of the new agreement signed between the club and the insurance industry giant, which also provides, in addition; the extension of the Allianz Stadium's naming rights from 1 July 2023 until June 30 2030, and sponsorship rights to the Women's Sector.
“We are very happy to have expanded our partnership with Allianz, one of the most active global brands in the professional sport industry,” underlines Giorgio Ricci, Juventus’ Chief Revenue Officer. “This agreement, which defines a wider perimeter of rights, will be visible every day on the training field and during match days, and it will also allow us to say with certainty that our stadium will be an Allianz venue until 30 June 2030.”
Giacomo Campora, CEO of Allianz S.p.A., comments: “As of today, our partnership with Juventus has become even more solid, lasting and relevant at a national and international level. Not only have we extended the naming rights agreement with this top football club for the Allianz Stadium until 2030, but we have identified numerous additional sponsorship solutions that will associate the Allianz brand to the First Team, as well as making an important commitment with the Club’s Women's Sector.”
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Club Africain 26-27 Third Kit Released
Following the unveiling of their home kit earlier two weeks ago, Tunisian giants Club Africain and technical sponsor Kelme have officially launched the club's new third kit for the 26-27 campaign.
The Kelme Club Africain 26-27 third jersey delivers a sleek and stealthy design, featuring a black base elevated by an intricate tonal graphic pattern with calligraphic undertones across the front and sleeves. Strong contrast comes via the classic fold-over collar, styled in red with thin white tipping, matched by solid red sleeve cuffs. Below the rear collar, the shirt includes the club motto "Beyond the last breath" stamped in red.
The shirt is finished with white details for the Kelme paw logo and front sponsor Ooredoo, sitting alongside the traditional red and white Club Africain crest. Matching black shorts and socks complete the full look for the Tunisian side.
Adidas Marseille 27-28
No more Puma - the return of the Three Stripes. More about the Marseille 27-28 kits very soon on Footy Headlines (and already on Kit Creator).
Boca Juniors Tribute: Sint-Truiden 26-27 European Kit Released
Belgian Pro League club Sint-Truidense VV has officially unveiled its new European kit for the 26-27 season, produced by regional brand Olympic. The special strip was revealed during the premiere of the club documentary 'Expeditie Kanarie: de weg naar Europa' at CC De Bogaard, celebrating STVV's historic first qualification for the main stages of European competition in club history.
The Olympic Sint-Truiden 26-27 European jersey draws heavy inspiration from Boca Juniors while paying tribute to the club's iconic late-1980s 'BT-shirt'. It features a royal blue base highlighted by a bold yellow horizontal chest band that accommodates the Maruhan sponsor logo. The STVV crest and Olympic branding are centered neatly above the chest stripe, complemented by yellow trim along the V-neck collar and sleeve cuffs. Matching blue shorts and yellow socks complete the look.
Sint-Truiden will wear the new kit throughout their 26-27 UEFA Conference League league phase campaign, where their fixtures include matchups against Ajax, Hajduk Split, SK Brann, FC Midtjylland, FC Lugano, and FC Iberia 1999 Tbilisi.
England Wears Red Away Against Croatia | 7-0 Victory
England took the pitch in their red 2026 away kit on Saturday night and delivered a historic performance, sweeping aside Croatia 7-0 in their UEFA Nations League clash at Stadion HNK Rijeka. The Three Lions lined up in their striking "Speed Red" jersey paired with obsidian navy shorts and red socks, switching from their primary white home uniform to avoid a kit clash with Croatia's famous red-and-white checkered home design.
The red and navy proved to be a good contrast, as Croatia's kit has white sleeves, shorts and socks - No problems with the red checkers. England dominated from the opening whistle to hand Croatia the heaviest defeat in their football history. Harry Kane and Bukayo Saka each scored twice, Jude Bellingham delivered an outstanding performance with a goal and three assists, and Anthony Gordon and substitute Morgan Rogers also found the back of the net to complete the ruthless display.
Nike reintroduced the classic red colorway for England's 2026 away strip, combining the vibrant red base with deep obsidian and crisp white accents along the collar and side inserts. Red away shirts hold a celebrated place in England's history, and Saturday's emphatic seven-goal triumph in Rijeka adds another memorable chapter to the look.
Nîmes Olympique 26-27 Octobre Rose Kit Released
French club Nîmes Olympique has officially unveiled a special kit for Octobre Rose, joining the campaign to raise breast cancer awareness. Produced by local brand Eldera, the limited-edition jersey was launched ahead of the team's home clash against Hyères at the Stade des Antonins.
The Eldera Nîmes Olympique 26-27 Octobre Rose shirt is predominantly soft pink, detailed with an intricate vertical jacquard-style pattern running through the fabric. All application details are rendered in crisp monochrome white, including the Eldera chest logo, the simplified club crest, and the city's emblematic crocodile and palm tree motif. The front of the shirt features "Passion 1937", the club's recently formed endowment fund, alongside white paneling along the flanks and striped trim on the collar and cuffs.
Priced at €69, the commemorative kit went on sale in very limited quantities at the stadium boutique. The shirts worn by the squad during the match will be auctioned off following the final whistle to raise funds directly for breast cancer screening and research initiatives.
PSG 27-28 Home Kit Leaked
Based on leaked details from myach_lab, our partner @whatthekit_x have created a mockup of the PSG 2027-28 home shirt. The iconic blue-red Hechter stripe remains, while the shirt gradually fades into a darker shade towards the bottom, with a red collar section connecting to the central stripe.