Juventus Announces 10-Years Allianz Deal Extension - New Training Kit + Stadium Sponsor

Thursday, 13 February 2020
Italian giants Juventus yesterday announced that they have reached a sponsorship agreement with Allianz that enhances their current deal substantially.

Allinaz Becomes Juve Training Sponsor For 10 Years

"Juventus Football Club S.p.A. has reached a sponsorship agreement with Allianz S.p.A. for the visibility, starting from this current financial year, on the First Team training kit, some sponsorship rights related to the women's sector, as well as the extension of the Allianz Stadium’s naming rights for seven sporting seasons, commencing from 1 July 2023 until 30 June 2030. The total agreement consideration is €103.1 million to be added on top of the existing agreements"

When Juventus took to the San Siro pitch this night for the warm-up, ahead of the first leg Coppa Italia semi-final against fixture against Milan, a significant change was evident to everyone: the Allianz logo, was present on the Bianconeri’s chests. As of today, and for the next 10 years, the logo will accompany the team in every single training session and warm-up.

The appearance of Allianz on Juventus’ First Team training jerseys is the result of the new agreement signed between the club and the insurance industry giant, which also provides, in addition; the extension of the Allianz Stadium's naming rights from 1 July 2023 until June 30 2030, and sponsorship rights to the Women's Sector.

“We are very happy to have expanded our partnership with Allianz, one of the most active global brands in the professional sport industry,” underlines Giorgio Ricci, Juventus’ Chief Revenue Officer. “This agreement, which defines a wider perimeter of rights, will be visible every day on the training field and during match days, and it will also allow us to say with certainty that our stadium will be an Allianz venue until 30 June 2030.”

Giacomo Campora, CEO of Allianz S.p.A., comments: “As of today, our partnership with Juventus has become even more solid, lasting and relevant at a national and international level. Not only have we extended the naming rights agreement with this top football club for the Allianz Stadium until 2030, but we have identified numerous additional sponsorship solutions that will associate the Allianz brand to the First Team, as well as making an important commitment with the Club’s Women's Sector.”

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