New Iceland KSI Logo Revealed
The Football Association of Iceland yesterday unveiled its new logo and identity.
The KSI logo reveal followed strategic and extensive analysis of KSÍ's marketing work, which was supported, among other things, by UEFA through the GROW project. KSÍ decided to re-brand its brand identity and dual-look KSÍ. Thus, the KSÍ identity will basically be replaced as before - on the one hand the Soccer Union logo and on the other the national team logo. This is a distinction, as the target groups of these two identifiers are often different.
Football Association of Iceland 2020 Logo - New KSÍ Logo
The new KSÍ logo features a more modern and powerful look than the previous one. The colors are also much more saturated - all to "adapt better to KSÍ's varied contact surfaces and stand strong on the field in any digital use that becomes increasingly cumbersome".
"KSÍ's updated logo highlights the movement and power of the football with dense shapes and translucent bevel lines. The mark is in the Icelandic flag colors as the red comma is at the same time the torch of Icelandic football. With a clearer focus and clean design, the logo can now adapt better to KSÍ's varied contact surfaces and stand strong on the field in any digital use that becomes increasingly cumbersome."
The new logo of the Football Federation is appearing for the first time on various documents published in connection with the KSÍ Annual Conference, which will take place in Ólafsvík on February 22.
The new logo for Iceland's national teams will be presented in spring.
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A Look Back at World Cup Shirt Number Typography
Football kit design account @PaladarNegroWeb has shared an interesting retrospective on the typography used for shirt numbers in recent World Cups. The visual language of football kits is often defined by these details, with fonts becoming instantly recognizable symbols of specific tournaments and eras.
The collage highlights various iconic typefaces worn by national teams on the biggest stage. spanning from the 2006 World Cup to the FIFA World Cup.
This overview is part of an ongoing series by the account exploring the visual elements of football. It serves as a great reminder of how deeply typography impacts the overall aesthetic and legacy of a football shirt.
Morecambe 26-27 Home & Away Kits Released
Morecambe FC have officially launched their new 26-27 home and away kits, produced by Surridge Sports. The club received massive backlash for posting AI images for the launch, and later posted a clearer CAD of the home shirt.
The home shirt features the club's traditional red color palette with black detailing, while the away kit introduces a bold combination of purple and yellow. Both designs incorporate modern elements to provide a fresh look for the upcoming National League North campaign.
The new Surridge Sports Morecambe 2026-27 jerseys are currently available for pre-order through the club's official online store.
Puma Kits Keep Ripping at the 2026 World Cup
Puma is facing significant criticism at the 2026 World Cup as multiple national team jerseys have easily ripped during matches.
Incidents involving players from Czechia, Morocco, Egypt, and Paraguay have highlighted an ongoing durability issue with the brand's latest kits - every torn shirt in the tournament so far belongs to a Puma-sponsored team.
The Puma 2026 World Cup kits incorporate the latest version of PUMA's ULTRAWEAVE “Thermoadapt” technology, which obviously is not tear-resistant enough.
The recurring wardrobe malfunctions have resulted in terrible PR for the German sportswear manufacturer and even prompted the viral resurgence of Xherdan Shaqiri's infamous quote from Euro 2016, where he joked that he hopes Puma does not produce condoms.