'New Amsterdam Football Club' Launched

OFFICIAL

Apr 21, 2020

by Chris

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The National Independent Soccer Association (NISA - third-tier US league) yesterday announced its New York-based club, New Amsterdam Football Club (NAFC), as its newest member club. Together with the announcement, the first-ever New Amsterdam Football Club branding was revealed.

The New Amsterdam Football Club branding was designed by San Francisco-based Football / soccer brand designer Chris Payne.

Very proud to have designed the New Amsterdam F.C. @NAFCNY logo and brand. Really good owners, and team behind this project. Excited to see the club grow, and see NAFC compete on the pitch in the @NISALeague post COVID-19. pic.twitter.com/grLqe0LEiK
— Chris Payne (@chrisypayne) April 20, 2020

New Amsterdam Football Club

The new New Amsterdam Football Club logo boasts a bespoke look that draws inspiration from classic soccer logos and the city of Amsterdam. The main object is the illustration of a Dutch sailing ship that the first Dutch immigrants to the United States used.

While the colors of the logo are black / white, New Amsterdam Football Club will also use two shades of orange, called 'Dutch Orange'.

An alternative logo design was also created by designer Chris Payne - it boasts the letters NA.

New Amsterdam Football Club will play in the National Independent Soccer Association (NISA), the third tier of American soccer that began play in 2019. The team will take the field in the future, post COVID-19, New Amsterdam FC will take the virtual field and participate in the NISA FIFA 20 Tournament starting April 24th.