Nike Starts "The Nike Living Room Cup"

Wednesday, 8 April 2020
The coronavirus pandemic forces all athletes to stay at home, with sporting activities strictly restricted to stop spreading the virus. Now Nike has started a special challenge that allows people to compete with each other, called "The Nike Living Room Cup".



The Nike Living Room Cup - it's You Versus the World's Best Athletes



The Living Room Cup is a digital workout series debuted on April 5. It "offers a new space to compete against Nike pro athletes through weekly fitness challenges."



The first challenge is an ab workout from Cristiano Ronaldo, shared via his Instagram account. Ronaldo will give his followers one week to beat his best mark, then he'll pass the competition over to the next athlete for a new challenge.

Dedicated workouts to help provide a competitive advantage during each week’s challenge will be made available on the Nike Training Club app. Players can share their results on their Instagram profiles using the hashtags #playinside and #thelivingroomcup.

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