Southend United Announces Hummel Kit Deal

Thursday, 23 April 2020
Southend United (League One) has announced a kit deal with Umbro to become the club's official supplier from the start of the 2020-21 season until at least the end of 2022-23.

Southend United previously worked with Just Sport, Nike's official teamwear retail partner in the UK - check out the 19-20 kits here.

Rhys Ellingham, Head of Commercial at Southend United said: "This is an excellent opportunity for us to give fans bespoke home and away kits during the partnership which I know is what they want.

"I would like to thank Hummel for their efforts in turning this deal around so quickly and efficiently, allowing us to be ready for the new season and I am looking forward to working with them closely on further projects and the designs of future kits.

"The club would like to thank Just Sport and Nike for their continued support over the past 15 seasons and look forward to our new era with Hummel bespoke kits, which we are sure our fans will love."

Mark Underwood, MD of Hummel UK added: "We are delighted to welcome our new partner Southend United FC to the Hummel family.

"Our goal is to make the players and supporters of Southend proud of their Kit and will make sure all the stock in the Club Shop looks great."

The club also stated that more information about the 2020-21 Southend United Hummel kits is set to be released "in due course".

Are you looking forward to see what Hummel will come up with for Southend? Let us know in the comments below.
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