Southend United Announces Hummel Kit Deal
Southend United (League One) has announced a kit deal with Umbro to become the club's official supplier from the start of the 2020-21 season until at least the end of 2022-23.
Southend United previously worked with Just Sport, Nike's official teamwear retail partner in the UK - check out the 19-20 kits here.
Rhys Ellingham, Head of Commercial at Southend United said: "This is an excellent opportunity for us to give fans bespoke home and away kits during the partnership which I know is what they want.
"I would like to thank Hummel for their efforts in turning this deal around so quickly and efficiently, allowing us to be ready for the new season and I am looking forward to working with them closely on further projects and the designs of future kits.
"The club would like to thank Just Sport and Nike for their continued support over the past 15 seasons and look forward to our new era with Hummel bespoke kits, which we are sure our fans will love."
Mark Underwood, MD of Hummel UK added: "We are delighted to welcome our new partner Southend United FC to the Hummel family.
"Our goal is to make the players and supporters of Southend proud of their Kit and will make sure all the stock in the Club Shop looks great."
The club also stated that more information about the 2020-21 Southend United Hummel kits is set to be released "in due course".
Are you looking forward to see what Hummel will come up with for Southend? Let us know in the comments below.
Yokohama FC 26-27 Home & Away Kits Released
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Adidas Extends Belgium Kit Deal Until 2034
The Royal Belgian Football Association and Adidas have officially announced the extension of their kit partnership. The new agreement ensures that the Three Stripes will continue to supply match kits, training wear, and lifestyle gear for all Belgian national teams until 2034.
Adidas and Belgium have been working together in their current stint since the 2014-15 season. This long-term extension means Adidas will remain the technical sponsor for the Red Devils through several upcoming major international tournaments, including the 2030 and 2034 World Cups, as well as the 2028 and 2032 European Championships.
The official announcement was shared via the Belgian Red Devils' social media channels, confirming the continuation of the collaboration. While the financial details of the extended contract have not been disclosed, the deal solidifies Adidas's position as a key long-term partner for the Belgian national teams.