Former Sao Paulo Marketing Director Criticizes Adidas' Plain Kit Backs
May 21, 2020, by Chris
Yesterday, Adidas officially launched the new São Paulo FC 2020-2021 away shirt. Now there has been a storm on social media because of the kit's plain back, initiated by former Sao Paulo official Julio Casares. Story via Mantos do Futbol.
No período que eu estava a frente do Marketing (2004 a 2014), algumas fornecedoras insistiam em fazer as “costas” das camisas sem as listras. Isso é mais conveniente para eles. Não permitíamos. Veja no primeiro plano, a última camisa da Under Armour do nosso tempo. Comparem! pic.twitter.com/CjfDLjL81u
— juliocasares_SP (@juliocasares_SP) May 21, 2020
Julio Casares had been SPFC's marketing director from 2004 to 2014 and is a candidate for the club's presidency, in an election to be held at the end of the year.
Adidas Sao Paulo Kits Feature Plain Backs
In a post on Twitter, Casares said that in his time at the head of marketing for the Tricolor, many suppliers insisted that the back of the shirt be monocolor (plain), which was not allowed by them.
2018 / 2019 / 2020
He also said that when he was in charge the club did not allow brands to opt for plain backs.
"In the period that I was in charge of Marketing (2004 to 2014), some suppliers insisted on doing the "back" of the shirts without the stripes. This is more convenient for them. We did not allow it. Look in the foreground, the last Under Armour shirt of our time. Compare!"
Since Adidas arrived in São Paulo in 2018, so far none of the three away shirts launched have striped backs - 2018 all black back, 2019 all red back except for the sleeves, 2020 stripes only at the bottom.
2014 away kit by Penalty
Nevertheless, for the home kit, Adidas has been meeting the requests of the fans. Among the demands were the use of stripes on the chest and also on the back - the Adidas Sao Paulo 2020 kit features them also on the back, although not completely.
Not only praise was given to the former SPFC manager. Many fans also remembered that it was in his time that the alternative red shirt by Penalty "faded". The leader, however, responded by saying that in this matter it was "a losing vote".
Não esqueci. Fui voto vencido. Mas o Presidente autorizou. Foi ideia de um grande publicitário.
— juliocasares_SP (@juliocasares_SP) May 21, 2020
It is important to know that it is allowed in Brazil to have contrasting striped backs, in contrast to Europe (UEFA), the US and FIFA (World Cup etc).
Gostei da sugestão do @Bettosp_71 Uma melhorada sensível! 🇾🇪🇾🇪🇾🇪 pic.twitter.com/cmZEJyN2Rx
— juliocasares_SP (@juliocasares_SP) May 21, 2020
What do you think of football kits featuring plain backs? Share your thoughts in the comments below.
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