No Return As England Football Kit Maker... Umbro Re-Renters Big Rugby Market As England Rugby Kit Maker
May 5, 2020, by Chris
For a few seconds earlier today, some people in the football world thought that Umbro would be back as England's national team football supplier. However, a closer look revealed that Umbro will "only" become the new Official Technical Kit Partner of England Rugby from 1 September 2020. Umbro replaces Canterbury.
We are ready for rugby! Today we are excited to announce our new partnership with @EnglandRugby as the team's Official Technical Kit Partner, as of September 2020! Find out more and sign up for news now on https://t.co/xpsTDhslpq pic.twitter.com/dHuDsQOQXD
— Umbro UK (@UmbroUK) May 5, 2020
Whilst traditionally seen as a soccer brand, Umbro has a heritage in rugby union having previously supported each of the home nations, multiple clubs and the only British & Irish Lions team to win a series in New Zealand, in 1971.
Umbro To Become Official England Rugby Kit Partner
The new partnership covers the England Rugby men’s, women's, sevens and age grade national teams. The deal is worth UK£5 million annually, according to the Daily Mail.
Umbro managing director Anthony Little said: “The partnership between Umbro and England Rugby from September is a seminal chapter in our history. The first time the England rugby team runs out onto the pitch, wearing the double-diamond logo, will be a proud moment for us, as an English brand.”
“Modern rugby is demanding but our approach at Umbro has always been to make sure our kits are fit for purpose and we have been working tirelessly to ensure that we meet those demands and deliver a kit that will perform for England Rugby.”
Simon Massie-Taylor, chief commercial officer for England Rugby added: “We are delighted to be entering this new chapter with Umbro as Official Technical Kit Partner from September and welcome them into the England Rugby family.
"Umbro has a rich heritage supporting English sports and share our values in dedication to high performance and innovation. We look forward to unveiling the new kit later this year.”
Umbro England Rugby 2020 Gear
The first product Umbro designed for England Rugby got also leaked - it is not known if it is a kit or just a training jersey.
The Umbro England Rugby training top shows off a unique and modern design in white with a geometrical graphic pattern. The iconic Rose logo of the England national rugby union team sits on the left chest.
Share your thoughts in the comments below.
Dortmund 26-27 Away Kit Leaked
Official photos of the Borussia Dortmund 26-27 away kit have appeared online, showcasing Puma's stealthy new design for the club's upcoming campaign. The shirt is built around a dark anthracite and black base, giving BVB a sleek look away from home. Big thansk to @KamilBerberler.
The jersey's defining feature is an all-over tonal abstract lightning bolt graphic woven into the fabric. Adding a touch of classic detail, Puma has included a buttoned collar with white contrast inserts at the back, paired with matching white trim on the sleeve cuffs. The BVB crest and Puma cat logo stand out in vibrant yellow, with the Vodafone sponsor logo placed prominently across the chest.
The full kit is completed with matching black shorts and black socks featuring white cuff details and yellow BVB 09 text.
Deportivo Genésis 26-27 Home, Away & Third Kits Released
Honduran clib Deportivo Genésis have unveiled their new home, away and third kit ahead of the 26-27 season, made by local customizing brand Humminbird Printz.
The three designs share strong connection with the club's traditional colors: a blue home shirt with dark blue detailing, a striking away jersey with blue base and white gradient hoops, and a white third kit featuring classy blue pinstripes.
What do you think of Deportivo Genésis 26-27 kits by Humminbird Printz? Let us know in the comments below.
CD Feirense 26-27 Away Kit Released
Portuguese Liga Portugal 2 club CD Feirense have officially unveiled the 2026-27 away kit. Made by Kelme, the new shirt introduces a distinctive look inspired by the club's "A Nossa Segunda Pele" (Our Second Skin) campaign.
The Kelme CD Feirense 2026-27 away shirt features a predominantly white base with a subtle grey graphic across the front, creating a reptile skin-inspired texture. A classic polo collar and monochromatic silver detailing complete the design, including a metallic-effect club crest for a refined finish.
What do you think of the new CD Feirense 2026-27 away kit? Let us know your thoughts in the comments below.
Tigres 26-27 Away Kit Leaked - 10 New Pictures
Footy Headlines can now leak 10 new pictures of the Adidas Togres 26-27 away kit. Thanks to uncleyudh_jersey.
The new shirt is predominantly navy blue with a wide gold horizontal band across the chest, housing an oversized "TIGRES" wordmark, complemented by gold Adidas shoulder stripes, sleeve accents, trim, crest, and sponsor logos.