3 Weeks After Everton: Aston Villa Announce Cazoo Kit Main Sponsor Deal

Aston Villa today announced Cazoo as its new main kit sponsor. This is Cazoo's second big deal after their sponsorship with Everton announced some weeks ago.

The new Cazoo Aston Villa deals means the end of the partnership with W88. Aston Villa confirmed that the Principal Partnership with W88 will end following the completion of the 19/20 season.

Cazoo Logo To Feature On Aston Villa Kits From 2020-2021 Season

Aston Villa signed "a new multi-year partnership with Cazoo, the UK’s leading online car retailer and fastest-growing digital business, to become the Club’s principal partner". The financial terms of the agreement were not disclosed. Villa’s one-year partnership with W88 was worth around UK£6 million.

The financial terms of the agreement were not disclose

The Cazoo branding will feature on the playing kits and training wear of all Club sides from the men’s first team down to the youngest academy age groups, including all Aston Villa Women sides, as their first team embark on an historic first season in the Women’s Super League.

The partnership, part of an extensive marketing campaign by Cazoo to accelerate online car buying, will commence at the start of the 20/21 season and will also see Cazoo branding featured throughout Villa Park stadium, on official club merchandise and across the club’s website and media backdrops.

For the first time in many years the Club’s principal partner branding will also feature on all junior kits to be sold, which means that Villa’s younger fans will now be able to purchase and wear the same shirts as their heroes. Previously, this was not possible as Aston Villa had betting sponsors.

Alex Chesterman OBE, Founder & CEO of Cazoo said: “We’re delighted to be partnering with Aston Villa and supporting the Club’s men’s and women’s sides as well as their academy and charitable efforts. We are looking forward to next season and working closely with the Club as we make Cazoo a household name by reinventing the used car buying experience and providing the best selection, value, quality and convenience for UK car buyers.”

Nicola Ibbetson, Aston Villa Chief Commercial Officer, added: “We are immensely proud to have partnered with one of the fastest growing businesses in the UK and Cazoo’s commitment to a partnership with Aston Villa provides both parties with an opportunity to work together for many years to come.

“Alongside several planned activations and fan engagement activities, all generations of Villa fans will be able to wear replica shirts that faithfully resemble those of their on-pitch heroes with the Cazoo branding appearing on all replica kit.”

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