Everton Announce Cazoo Main Shirt Sponsor Deal

Monday, 8 June 2020
English Premier League club Everton today announced that digital car retailer Cazoo will become the club's new main sponsor. Cazoo will replace SportPesa on the front of the Everton shirt for the 2020-21 season.

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Launched in late 2019, Cazoo is one of the UK’s fastest-growing new ecommerce businesses. Cazoo, which was founded by renowned British entrepreneur Alex Chesterman OBE - the digital innovator behind LoveFilm and Zoopla - is a digital platform that makes buying a car as simple as purchasing any other product online.

Everton Sign 3-Year Shirt Sponsor Deal With Digital Car Retailer Cazoo




Everton just announced that they "agreed a multi-year partnership that will see the innovative online car retailer become the Club's new main partner". The Cazoo brand will feature on the front of Everton’s first-team playing and training kits for he men’s team from the 2020-21 season.

Cazoo and Everton signed a three-year deal, from the 2020-21 season until 2022-233According to reports, Cazoo and Everton signed a three-year deal, from the 2020-21 season until 2022-23. Part of the commercial agreement with Cazoo was for them to pay up 18 months worth on sponsorship in advance, according to The Athletic.

No further financial details have surfaced yet - the deal with SportPesa was worth 9.6 million GBP / year.

Cazoo is set to be the only British-owned brand as the main sponsor of a Premier League club next term.

The Cazoo partnership also means that, for the first time since the 2003-04 season, replica kits featuring the Club’s main partner branding will be available to purchase in junior and children’s sizes.

Everton Chief Executive, Denise Barrett-Baxendale, said: “We are delighted to welcome Cazoo as our new main Club partner and shirt sponsor. We have been impressed with the approach that Cazoo has taken and are confident that they will be a great partner for the Club and our fans in the years to come. We are looking forward to working closely with them and are in no doubt that the values of Cazoo and the company’s focus on innovation and future development complement perfectly our own ambitions as we embark on an exciting new chapter for the Club.”

The partnership between Everton and Cazoo will commence at the end of the 2019-20 season. The relationship with Everton is at the forefront of Cazoo’s extensive growth plans as it seeks to accelerate the nation’s shift to online car buying. As well as Cazoo’s eye-catching branding taking pride of place on the shirts of the Everton senior men’s squad and Under 23s side, the logo will be prevalent across Goodison Park, official club merchandise, all of the Club’s digital platforms and on Everton’s media backdrops.

Alex Chesterman, the founder & CEO of Cazoo, is one of the UK’s leading digital entrepreneurs and investors. He has been named the UK’s Entrepreneur of the Year and was awarded an OBE for services to digital entrepreneurship in 2016. He said: “We are really excited to be partnering with Everton, a family club with a rich heritage and a passionate and loyal fanbase. This opportunity will help significantly enhance our brand awareness as we look to make Cazoo a household name. We look forward to working closely with the Club as part of our mission to provide the best possible car buying experience to UK consumers.”

Sasha Ryazantsev, Chief Finance & Commercial Officer at Everton Football Club, said: “In our search for a new partner, we were hoping to find a dynamic brand with strong growth potential and we have certainly found that with Cazoo. As a disruptor brand in their industry, Cazoo represents the best of British in terms of innovation and agility, and these values really resonate with Everton and our fans."

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