Coppa Italia Becomes "Coppa Italia Coca-Cola"
Coca-Cola has acquired the title sponsorship rights for the Coppa Italia, Italian football’s main cup competition. The Coppa Italia will be known as "Coppa Italia Coca-Cola" from the Coppa Italia final on June 17.
Italian football returns with the second leg of the Coppa Italia semi-final between Juventus and AC Milan on Friday, June 12 2020.
The alliance between the Lega Serie A and Coca-Cola started with the Supercoppa Italiana, of which Coca-Cola first became the title sponsor in late 2019.
Coca-Cola Signs Coppa Italia Title Sponsorship
The Coca-Cola Coppa Italia deal is worth reportedly €5m ($5.5m) per season. The deal between the cup’s organising body, Lega Serie A, and Coca-Cola will further expand to some additonal sponsor rights to Serie A itself during the 2020-21 season.
"We welcome Coca-Cola, one of the best-known brands in the world, among our partners with great enthusiasm'' said Luigi De Siervo, CEO of the Serie A League. ''The partnership with Coca-Cola is the consequence of a repositioning process of the Serie A brand and enhancement of our commercial assets that we have been building in recent months with the full collaboration of the 20 associated clubs. Our National Cup, through Coca-Cola, will take on even more value thanks to the many marketing and communication initiatives that we will carry out in the Final, always inspired by the positive values of the brand".
"Lega Serie A and Coca-Cola announce an important partnership agreement that will start with the 2019-20 Coppa Italia Final, scheduled on Wednesday June 17, 2020, at the Stadio Olimpico in Rome”, a press release read. Coca-Cola, a company that has been operating and producing in Italy for more than 90 years, will be, in the context of a broader strategic partnership."
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Uruguay Requests FIFA 'Legacy' Patch for Muslera's 2026 World Cup Kit
The Uruguayan Football Association (AUF) has formally requested that FIFA allow goalkeeper Fernando Muslera to wear the special 'Legacy' patch on his jersey sleeve during the 2026 World Cup. The patch is designated for players who have participated in five or more World Cup tournaments, a milestone Muslera is reaching with his inclusion in the 2026 squad.
Muslera was initially excluded from receiving the patch by FIFA because he did not register any playing time during the 2022 World Cup in Qatar, despite being part of the official squad. His previous World Cup appearances came in 2010, 2014, and 2018. The AUF is now pushing for his recognition alongside other five-time tournament veterans such as Lionel Messi, Cristiano Ronaldo, Manuel Neuer, and Luka Modrić.
The 40-year-old goalkeeper is expected to start in Uruguay's opening match of the 2026 World Cup. If FIFA approves the request, Muslera's jersey will feature the 'Legacy' patch, marking his long-standing service to the national team across five different World Cup campaigns.
Spain 2026 World Cup Climacool Pre-Match Jacket Turns Heads
Spain's 2026 Climacool pre-match jacket, designed by Adidas for the 2026 World Cup, has caught the attention of fans and media alike. Worn by the players ahead of their matches in the tournament, the jacket has sparked a strong reaction online.
The Adidas Spain 2026 pre-match jacket features the usual design but with the striking, glossy Climacool look.
The Adidas Climacool 2026 World Cup Climacool jacket is not available to buy - Adidas only offers the regular version.
Thibaut Courtois Wears Special World Cup Golden Glove Patch
Following the introduction of special FIFA player patches for the 2026 World Cup, Thibaut Courtois has been spotted wearing a special Golden Glove patch on his Belgium kit, commemorating his award-winning performance at the 2018 tournament.
The new initiative by FIFA allows past award winners, including recipients of the Golden Boot, Golden Ball, and Golden Glove, to display their historic individual achievements directly on the sleeves of their national team shirts.
Inter Milan 2026-27 Dugout Jacket Leaked - Inspired by 26-27 Away Kit
We have the first image of a special Nike Inter Milan 2026-27 dugout jacket, showcasing a design heavily inspired by classic American sports apparel. Aligning perfectly with the aesthetic of the club's upcoming 2026-27 away kit, the varsity-style jacket features a blue body with contrasting white sleeves. It prominently displays a special circular "IM" monogram crest on the left chest, emphasizing the US baseball theme, alongside a classic white Nike Swoosh on the right.
Iwaki FC 26-27 Home and Away Kits Released
Japanese J.League side Iwaki FC has officially unveiled its new home and away kits for the upcoming 2026-2027 season.
Produced by technical sponsor Under Armour, the new primary jersey introduces a dynamic look centered around the club's vision of "becoming a light that illuminates the coast." The home shirt features Iwaki FC's signature "Growing Slash" pattern covering the entire fabric, a design choice meant to symbolize the team's powerful upward trajectory alongside the ongoing recovery and growth of the local Hamadori region.
For matches on the road, the Under Armour Iwaki FC 26-27 away kit introduces a bespoke aesthetic with deep local ties. The white, navy and red shirt incorporates the unique pattern from the "Fura City Iwaki" logo onto the sleeve cuffs, while the shoulder paneling features a custom design directly inspired by the maritime infrastructure of Iwaki's port.
Fans eager to get their hands on the new Under Armour kits have a tiered release schedule to look forward to ahead of the new season. An exclusive pre-sale for official fan club members begins on June 16 through the J.League Online Store, followed by a general pre-sale starting July 1. A full, widespread retail launch across physical club shops and Under Armour's official channels is scheduled for August 7.
Special PSG x Art Basel Edgar Plans Champions League Jersey Released
Paris Saint-Germain has officially launched a special limited-edition jersey in collaboration with Art Basel to celebrate the club's historic Champions League victory in the 2025-26 season. Designed by Spanish artist Edgar Plans, the capsule features a range of apparel, including t-shirts adorned with his signature colorful cartoon characters. The unique release merges football and contemporary art, commemorating PSG's European success with a distinctive and playful aesthetic.