Coppa Italia Becomes "Coppa Italia Coca-Cola"
Jun 12, 2020, by Chris
Coca-Cola has acquired the title sponsorship rights for the Coppa Italia, Italian football’s main cup competition. The Coppa Italia will be known as "Coppa Italia Coca-Cola" from the Coppa Italia final on June 17.
Italian football returns with the second leg of the Coppa Italia semi-final between Juventus and AC Milan on Friday, June 12 2020.
The alliance between the Lega Serie A and Coca-Cola started with the Supercoppa Italiana, of which Coca-Cola first became the title sponsor in late 2019.
Coca-Cola Signs Coppa Italia Title Sponsorship
The Coca-Cola Coppa Italia deal is worth reportedly €5m ($5.5m) per season. The deal between the cup’s organising body, Lega Serie A, and Coca-Cola will further expand to some additonal sponsor rights to Serie A itself during the 2020-21 season.
"We welcome Coca-Cola, one of the best-known brands in the world, among our partners with great enthusiasm'' said Luigi De Siervo, CEO of the Serie A League. ''The partnership with Coca-Cola is the consequence of a repositioning process of the Serie A brand and enhancement of our commercial assets that we have been building in recent months with the full collaboration of the 20 associated clubs. Our National Cup, through Coca-Cola, will take on even more value thanks to the many marketing and communication initiatives that we will carry out in the Final, always inspired by the positive values of the brand".
"Lega Serie A and Coca-Cola announce an important partnership agreement that will start with the 2019-20 Coppa Italia Final, scheduled on Wednesday June 17, 2020, at the Stadio Olimpico in Rome”, a press release read. Coca-Cola, a company that has been operating and producing in Italy for more than 90 years, will be, in the context of a broader strategic partnership."
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Bala Town 26-27 Home Kit Released
Welsh club Bala Town FC and Macron have officially revealed the new home kit for the 26-27 season. The new strip introduces a clean, classic design for the Lakesiders as they prepare for the campaign ahead.
The Macron Bala Town 26-27 home shirt features a clean white base paired with subtle, faint horizontal pinstripes running across the front. Dark navy accents provide contrast along the sleeve cuffs and the distinctive collar, which includes multi-stripe ribbing and a dark triangular insert at the front.
Completing the look, the Macron logo is placed on the right chest, with the Bala Town club crest featured on the left and main sponsor Aykroyds displayed across the center. The new home uniform is now available through the club's official shop.
All-New Ligue 3 Sleeve Patch Revealed
Following the official transformation of France's third division into the professional Ligue 3 for the 26-27 season, the competition's new official sleeve patch has been revealed. The patch was first pictured on the newly released 26-27 home kit for Le Puy Foot 43, made by Hummel, giving supporters a direct look at the updated league identity.
The new Ligue 3 sleeve patch features a rectangular structure with a dark textured background enclosed by a thin border. The word LIGUE appears at the top in clean white lettering above a large stylized geometric 3 emblem. A vibrant red strip at the bottom showcases title sponsor Betclic in white text, bringing a modern and standardized look to the third tier.
This update marks an important moment for French football as the division transitions to full professional status for the 26-27 campaign. All 18 competing clubs in Ligue 3 Betclic will wear the new sleeve badges throughout the season starting this August.
Racing Ferrol 26-27 Home Kit Released
Spanish club Racing Club de Ferrol and Adidas have officially unveiled the team's new home kit for the 26-27 season. Released under the motto #Orixe (Galician for Origin), the design returns to a pure and uncluttered aesthetic that celebrates the club's history and pays tribute to legendary club figure Cholo.
The Racing Ferrol 26-27 home shirt features a deep green base paired with a classic polo collar with a single button closure. White Adidas three-stripes sit across the shoulders, while the chest displays the brand logo alongside the traditional full-color club crest. Main sponsor Estrella Galicia 0,0 takes center stage on the front, while a special golden shell motif featuring the club's founding year 1919 adorns the lower hem.
White shorts with green side stripes and green socks complete the classic ensemble for the upcoming campaign. The overall design emphasizes a clean, no-frills look that highlights green as the defining identity of the Galician side.
SC Farense 26-27 Home Kit Released
Portuguese club SC Farense and kit supplier Lacatoni have officially revealed the club's new home jersey for the 26-27 season. The new uniform presents a fresh interpretation of Farense's traditional black and white palette, featuring a distinctive diagonal split layout.
The SC Farense 26-27 home shirt is defined by a bold diagonal divide across the upper chest. The top left chest and sleeve are rendered in solid black, while the majority of the front panel and right sleeve appear in clean white. Black accents finish the V-neck collar and sleeve cuffs, complemented by the club crest on the left chest and Lacatoni logo on the right.
On the back, the jersey is predominantly white and includes a subtle tonal graphic wave pattern embedded into the fabric. Main sponsor Barão Rodrigues is printed across the front, accompanied by additional sponsor logos on the upper chest, sleeves, and lower back.
Piratas FC 26-27 Home, Away & Third Kits Released
Mexican Liga de Expansión MX club Piratas FC and kit supplier Keuka have officially presented the club's new home, away, and third kits for the 26-27 season. The official reveal took place at Estadio Luis Pirata Fuente in Veracruz, coinciding with the launch of a new official Keuka retail store.
The 26-27 home jersey comes in black with gold trim on the V-neck collar and cuffs, featuring subtle sublimated graphics of a pirate ship amid stormy ocean waves. The away jersey opts for a white base decorated with sea chart contour lines, a compass rose near the hem, and a bold dark diagonal wave graphic across the chest.
Completing the set, the third jersey arrives in a peach tone with matching maritime map details and vintage vessel graphics. All three designs share consistent trim structure on the sleeve cuffs and collar alongside integrated sponsor logos.
In-House Union Brescia 26-27 Away & GK Kits Released
Italian Serie C side Union Brescia has officially launched its new 26-27 away and goalkeeper kits, made entirely in-house by the club. Following the release of their home uniform earlier in July, the club has continued its self-production strategy, delivering bespoke designs rooted in local heritage for the upcoming campaign.
The Union Brescia 26-27 away jersey is predominantly white, highlighted by a striking royal blue chevron pattern across the chest. Faded into the front panel is a large watermark of the iconic lion of Brescia, while blue trim accents the collar and sleeve bands. On the upper back, the shirt features an Italian tricolor flag detail set above the text Brescia Leonessa d'Italia.
Alongside the away shirt, Union Brescia unveiled three eye-catching goalkeeper options in pink, yellow, and orange. Each goalkeeper jersey incorporates the signature chest chevron and prominent lion graphic, completing the club's kit set for the 26-27 season.