Same Designer as Nantes: New Stade Reims Logo Revealed
Jun 18, 2020, by Pat
French club Reims today unveiled its new logo, which brings a clean and modern look in line with a few recent football rebrandings like Juventus and Nantes.
It's no surprise that the new Stade Reims emblem was designed by the same agency, Leroy Tremblot, that did last year's Nantes rebranding - which definitely has a similar vibe.
This redesign aims to bring modernity to France's first major club - Reims won six Ligue 1 titles between 1949 and 1962.
Instead of the previous roundel design, the new logo is free-flowing and features the club's initials at the center. A crown can be seen above the 'SR', while the team name is written below it.
Jean-Pierre Caillot, President of the Stade de Reims: "The creation of a new graphic identity meets several objectives for the club. First of all, it was a question of modernising a logo that dates back twenty years or so and whose markers have aged. Then, at the dawn of the 2020-21 season, which marks the 90th anniversary of the Stade de Reims, the challenge was to display an iconic coat of arms on the background and an avant-garde design that takes up historical and cultural codes and allows the Stade de Reims to stand out in its universe. For a long time, we dreamed of updating the logo that made the reputation of the Grand Reims with the bottle of champagne, but the legal exploratory work led us to rule out this possibility. The teams then endeavoured to start from a blank page, while drawing on the club's roots. I'm thinking of the crown, the letters S and R, which echo the original club coat of arms, the first one worn in the 1930s. In that sense, this emblem is meant to be the link between our history and our future. A future embodied by the new generations who will be able to appropriate a logo that resembles them through its modernity. »
Mathieu Lacour, General Manager of the Reims Stadium: "Beyond a logo, we have built a brand territory. From the Raymond Kopa lifestyle centre to the Academy, the club now relies on a coherent and transversal brand universe. The approach of the project group, which worked on this strategic project for a year and a half, was to come up with a modern logotype, but with a symbolic touch. The integration of the main portal of Reims Cathedral as the base for this new emblem is an illustration of this. This graphic ensemble combines the historical dimension of a club anchored in its city, while spreading the idea of modernity that characterizes the Stade de Reims. A "House of Football" that cultivates tradition and ambitions. »
"While the graphic design is undeniably more modern, we wanted the elements that make it up to convey the same symbols. The colour remains unchanged, the acronym SR remains the symbol of the club's name and the cathedral the inspiration for the curves. From the ball we kept the pentagon, the central jewel in the crown and an emblematic figure of the sport," explains Dominique Jubert, General Manager of Leroy Tremblot.
Concepts by Saintetixx
French graphic artist Saintetixx already produced a set of Reims 20-21 kit concepts.
Are you a fan of the new Stade Reims logo? Comment below.
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The Le Coq Sportif Rosario Central 26-27 third shirt moves away from traditional blue and yellow stripes in favor of a deep dark petrol base, accented by bright yellow paneling along the shoulders and sleeves. Running vertically down the front is a perspective graphic inspired by stadium seating, creating an expanding vanishing point that evokes the scale of the Gigante de Arroyito and the sweeping movement of the famous "calesita" banners hung by the fans.
Crafted from Jacquard polyester fabric, the jersey is finished with a two-tone V-neck collar, high-definition embroidered club crests, and a specialized authenticity seal that reveals UV-reactive Le Coq Sportif details. Dark petrol shorts and vibrant yellow socks complete the new Rosario Central 26-27 third kit.
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The Reggina 26-27 home kit arrives in the club's traditional amaranto shade, decorated with an intricate geometric graphic on the front panel inspired by the ancient Roman Baths of Reggio Calabria. Givova's white logos sit on the chest and sleeves, matching the kit's clean numbering and completing an all-amaranto look with coordinating shorts and socks.
For the away strip, Givova delivers a predominantly white design accented by an amaranto collar, side panels, and sleeve trim. The front of the shirt features subtle vertical band patterns drawn from the ornate mosaics at the Roman Villa of Casignana, accompanied by a retro 1990s-style club badge. Completing the set, the goalkeeper kit stands out in vibrant green, adorned with claret details and a striking circular motif portraying Calabria's traditional apotropaic masks.
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The Stanno Go Ahead Eagles 26-27 third shirt is built around an off-white base with fine vertical pinstripes running down the front. The centerpiece of the design is a detailed historic cog ship illustration across the torso, celebrating the Hanseatic maritime history of Deventer. Rich forest green decorates the folded collar and sleeve cuffs, complemented by gold trim and "GAE" lettering embroidered on the collar insert. Sponsor logos and branding appear in a metallic copper-bronze shade, alongside a recolored green and gold club crest.
Matching off-white shorts with green side piping and socks featuring the club's eagle crest complete the full kit. The Go Ahead Eagles 2026-27 third kit is available to purchase immediately through the club's official online store.
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The sighting comes as Adidas prepares to bring back the revered adiPURE silo for 2027, officially phasing out the Copa series to establish adiPURE as the brand's primary touch-and-leather boot alongside the Predator and F50. The next-generation adiPURE is engineered to combine classic heritage with modern speed, incorporating a plush Pureleather forefoot, a lightweight technical mesh quarter, a free-floating tongue, and a redesigned Adiframe soleplate.
While Pedri has been one of the central figures representing the Predator line, even rocking his personalized "Predri" signature branding, he has occasionally flirted with Copa models during training in previous seasons. Testing the whiteout prototype strongly indicates that Adidas might be positioning the Spanish technician as the premier ambassador to spearhead the revived adiPURE range ahead of its official debut in early 2027.
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