Juventus Honors Buffon With Special 648UFFON Text On Kits - Available For 120 Euro
Legendary Juventus goalkeeper Gianluigi Buffon this weekend overtook AC Milan's Paolo Maldini to set Serie A's appearance record with 648 matches. To honor their goalkeeper, Juventus has created a special badge for the Juventus FC 2019-20 kit.
Adidas Juventus FC 2020 Third 648UFFON Edition Shirt
This is the Juventus 2020 Third 648UFFON Edition jersey, made by Adidas.
Based on the Juventus 2019-2020 players third jersey that Buffon wore in his record match, the Adidas Juventus FC 2020 Third 648UFFON Edition jersey comes with a special 648UFFON text on the left sleeve.
The Adidas Juventus FC 2020 Third 648UFFON Edition jersey comes with the keeper's No. 77 on the back.
Available since July 4, Juve's 2020 Third 648UFFON Edition kit retails at 120 Euro.
Juventus' 19-20 home jersey with the 648UFFON text worn by the players in the match is not available to buy.
648 non è un numero ma una vita intera
— Gianluigi Buffon (@gianluigibuffon) July 5, 2020
Una vita con due guanti
Una vita tra due pali
Una vita fatta di tante sfide
E la sfida più bella deve ancora venire
648 volte grazie.#648UFFON pic.twitter.com/hhVjBo1BqU
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Campobasso 26-27 Home, Away & Third Kits Revealed
Italian Serie C side Campobasso FC have officially unveiled their new Nike home, away, and third kits for the 2026-27 season.
They introduce designs based on teamwear but nicely customised by the team.
The home retains the classic stripes, the away comes with a navy vertical stripe, while the third is black and gold.
Good or Bad? Rexona Armpit Sponsorship on 2026 World Cup Referee Shirts
Update - Tuesday, June 23, 2026: Following our publication, Rexona contacted us to provide additional context on the activation.
According to Ben Curtis, Global Brand Vice President for Rexona at Unilever, the sponsorship is intended to highlight fourth officials, who "may not always be the focus of attention but are at the centre of some of football's most intense and anticipated moments," as part of Rexona's "It Won't Let You Down" campaign during the FIFA World Cup 2026. "They need to remain cool and calm under pressure - That's exactly why this partnership is such a natural fit for Rexona."
The 2026 World Cup referee shirts feature one of the most amusing and strategic sponsorship placements seen in football. Deodorant brand Rexona has their logo positioned directly under the armpits of the match officials' jerseys, creating a highly contextual advertising opportunity.
The Rexona logo remains largely hidden during regular play but becomes clearly visible whenever a referee raises their arms to signal a free kick, award a penalty, or issue a card. This placement perfectly matches the deodorant product being advertised, resulting in a memorable piece of marketing on the sport's biggest stage.
While this specific placement has caught the attention of fans during the 2026 tournament, it is not entirely unprecedented. A similar concept was previously executed in Brazil, where Avanço deodorant sponsored the armpits of Corinthians. However, Rexona's execution at a World Cup brings the clever concept to a massive global audience.
Adidas Al Qadsiah 26-27 Home & Away Kits Released - No More Nike
Saudi Pro League club Al Qadsiah has officially unveiled its new 2026-27 home and away kits, marking the beginning of their new partnership with adidas after switching from previous supplier Nike.
Revealed on June 23, 2026, the inaugural adidas strips feature simple, standard designs without bespoke detailing. The home kit is presented in the club's traditional red and yellow colors, while the away shirt offers a stylish white and red look.
FC Barcelona 26-27 Training Top Leaked
Images of the FC Barcelona 2026-27 training top have been leaked online by Barca kit collector @memorabilia1899.
Hamburg 26-27 Anthem Jacket Released
The new Hamburger SV 2026-27 anthem jacket has been launched.
Produced by Adidas, the jacket features a clean design based on the Adidas 2026 jacket template. It is predominantly white with contrasting black Three Stripes running down the sleeves and a black Adidas performance logo on the right chest.