New Deportivo Alavés Logo Unveiled

Spanish club Deportivo Alavés just unveiled its new logo, with which the club attempts to simplify the look and also introduce a new shape.

Trying to maintain the essence of the previous crest, the new Deportivo Alavés Logo still relies on the famous pennant, however the triangular flag is now implemented within a white circular shape. The words 'Deportivo' and 'Alavés' grace the outer blue shape together with the founding year 1921. In this sense, the rebranding does not take any design elements away, except for the flagpole.

Colours-wise, the new Deportivo Alavés 2020 Logo simplifies the appearance as the colour sky blue is scrapped in favour of a solely blue / white design.

Additionally, the club now has 3 different logos for various occasions of using the brand to allow for a wide variety of virtual applications and solutions. One logo even consists of two plain letters with a fancy font.

The whole rebranding process is characterized by the club's imminent centenary in 2021 as Alavés is looking to lay the foundation of a prolific future.

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