New Schalke Sleeve Sponsor Announced

Bundesliga club Schalke 04 have just announced their new sleeve sponsor, Harfid. The construction and project management replaces DHL.

Harfid started its partnership with Schalke in 2018 and already was the sleeve sponsor during the 2019-20 DFB Pokal. Harfid is now a premium partner of the club and the deal was extended until 2025 as per today's announcement.

Schalke to Receive €5.5 Million Per Season

While no financial details were announced, 'Kicker' reports that the deal is worth between €26 and €28 million over the total period, i.e. around €5.5 million per year. To put things into perspective, previous sleeve sponsor DHL paid €5 million per year.

A picture showing the Harfid logo on the sleeve of a new Schalke shirt was released as well. The jersey shown in the picture is not one of the three match shirts but instead a training top.

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Alexander Jobst, head of marketing and communication at Schalke, said: “It’s a great sign of mutual appreciation when a partnership develops like the one between Schalke 04 and HARFID. It underlines our joint successful strategy of self-marketing. We are looking forward to the upcoming years with HARFID as our new premium partner.”

Harfid Hadrovic, CEO of HARFID: “We began sponsoring Schalke in 2018 because we were convinced by what we saw, and we expanded our partnership with them in 2019 for the same reason. We are very pleased with what we at HARFID have achieved through our partnership with Schalke 04. That’s why we are further expanding our partnership, and are looking forward to being prominently displayed on the shirt sleeves. In the midst of these trying times, which have also had an impact on our company, it’s important to stick together and to continue working towards a successful future.”

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