RB Leipzig Updates Logo

Monday, 6 July 2020
German club RB Leipzig yesterday announced that they changed the official club crest.

New vs old

Updated RB Leipzig 2020 Logo

The modification of the RB Leipzig logo aims at an improved visibility in the digital area - The logo should appear more compact and at the same time increase the size awareness.

The updated Leipzig logo maintains all important elements but is more compact - the Bulls are not as dynamic as before and there are less lines.

"The aim of the adaptation is to make the logo appear more compact and at the same time to increase the perception of size. Above all when displaying the logo in the digital area on smartphones and tablets, in online media, tables, social media profiles or as a derived icon, the changes made to the proportions contribute to a higher visibility and perception of the logo with the same use of space. The result is that the logo is larger than before while taking up the same amount of space."

The 'old' logo is still used on the club's 2020-2021 kits.

Leipzig was forced to change their logo in 2013 to align with the rules of DFL.

The RB Leipzig 20-21 home kit, the club's first-ever since joining Nike's 'Elite' ranks, was released today. RB Leipzig confirmed that the team will debut the new 2020-21 home kit in the Bundesliga match against Dortmund on Saturday.

Nike RB Leipzig 20-21 Home Kit Released + Away Kit Colors - New Nike Elite Team

In fact, everyone who ever tried to put RB Leipzig's logo on a product or a graphic knows that the old logo (introduced in 2014) was not perfect in format. This can be seen on below Nike 2020-21 RB Leipzig product, which has a 'very small' logo.

What do you think of the updates Leipzig made to its logo? Comment below.
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