All-New Emirates FA Cup Logo Launched - Includes Small Number For Titles Won
Nov 18, 2020, by Chris
Update: The 2020-2021 Emirates FA Cup sleeve badge, which is based on the all-new FA Cup 2020 logo, features a nice little detail. Teams who won the competition will have a number next to their name to pay homage to these victories (14 for Arsenal, 12 for Man Utd, 1 for Blackpool). A silver version is available as well.
Emirates FA Cup 2020 Sleeve Badge
This is Blackpool's FA Cup sleeve badge - they won the competition in 1953.
The England Football Association quietly unveiled a new look for the Emirates FA Cup, the world’s oldest domestic cup competition, in August 2020.
Emirates FA Cup 2020 Logo Rebrand
The new Emirates FA Cup brand is designed to celebrate the competition’s rich heritage and tradition with a fresh and premium look to be implemented across digital, print, physical and broadcast.
The rebrand, which began in October 2019, has resulted in the development of a unique new trophy icon and distinctive colour palette. New typography has been developed, whilst competition imagery will focus on the raw emotion of the Emirates FA Cup, across clubs, players and fans.
Sleeve patches housing the new logo will acknowledge previous winners of the competition by including the number of times that club has lifted the trophy, with bespoke silver badges worn by Arsenal this season, as the current Emirates FA Cup holders.
Kathryn Swarbrick, Commercial and Marketing Director at The FA, said: “We were clear we wanted to modernise the look and feel of the Emirates FA Cup, whilst ensuring we honoured the heritage, tradition and prestige of such an iconic competition. The brand has to encapsulate all that there is to love about the competition, where each year over 700 clubs and more than 10,000 players spanning the breadth of the football pyramid have a chance to make their own fantasy a reality. The result is a brand that has a clear identity that can be easily adopted across all platforms to ensure a consistent look and feel for all competition, sponsorship partner, broadcaster and club assets.”
The new Emirates FA Cup rebrand has been created in association with advertising giants Wieden+Kennedy and design agency Gravity Media.
Do you like the new Emirates FA Cup branding? Share your thoughts in the comments below.
Doncaster Rovers 26-27 Third Kit Released
League One side Doncaster Rovers have officially unveiled their new 26-27 third kit, designed and manufactured by local brand Oxen in collaboration with Doncaster Racecourse. Under the tagline "Inspired by a Classic. Stitched Into History," the shirt draws inspiration from the colors and pageantry of the prestigious St Leger Stakes, the world's oldest Classic horse race, to celebrate the town's racing, football, and civic heritage.
The kit is centered around a vibrant yellow base accented by a green v-collar, green side panels, and bold red sleeve cuffs, and is completed by a heritage club crest and black sponsor branding.
Set to make its on-pitch debut in their upcoming away clash against AFC Wimbledon, the new strip is now available for purchase.
Alianza Lima 2026 Third Kit Released - Traditional "Señor de los Milagros" Design
Alianza Lima and Nike have officially unveiled the club's 2026 third kit, continuing the revered annual "Camiseta Morada" tradition. Every October, the Peruvian giants temporarily swap their iconic navy and white stripes for purple in honor of El Señor de los Milagros (Lord of Miracles), a Catholic devotion deeply intertwined with the club's identity and heritage since 1971.
The Nike Alianza Lima 2026 third shirt features a rich, deep purple base complemented by lighter lilac accents across the crew collar, shoulder panels, and sleeve cuffs. Elegant metallic gold finishes are applied to both the Nike Swoosh and the club crest on the chest, while white sponsor logos provide sharp contrast across the front and sleeves. Subtle pink detailing outlines the side ventilation inserts, complemented by a bespoke inscription inside the collar that pays homage to the club's enduring devotion.
Set to make its official on-pitch debut on October 11 against Cusco FC during Liga 1 Clausura action, the new purple strip will be worn throughout the month of October. The kit is available for purchase now via Alianza Lima's official club store and select Nike retail channels in Peru.
Grasshopper Club Zürich 26-27 Special Kit Released - 1989-90 Double Tribute
Grasshopper Club Zürich and Adidas have officially launched a special-edition kit for the 26-27 season, which also serves as the club's third strip. The release takes a direct look back into the history books, reviving one of the most iconic shirts in GCZ history from the 1989-90 campaign.
The Adidas Grasshopper 26-27 special jersey is characterized by broad two-tone yellow horizontal hoops across the body and sleeves. Bright light blue accents provide strong contrast on the V-neck collar, Adidas shoulder stripes, sponsor logo, and the monochrome Grasshopper crest, staying faithful to the palette of the retro original.
The shirt pays homage to the side that won the domestic league and cup double in the 1989-90 season. Grasshopper Club Zürich will debut the new kit on the pitch away against FC Thun on September 12, with the strip available immediately to supporters online and in the club shop.
Alianza Lima 2026 Third Kit Released - Traditional Purple 'Blanquimorada'
Peruvian giants Club Alianza Lima and Nike have officially unveiled the club's new 2026 third jersey. Continuing a revered tradition spanning over 55 years, the kit embraces the traditional purple palette in honor of the Señor de los Milagros (Lord of Miracles), which the team will wear during the upcoming October festivities.
The Nike Alianza Lima 2026 third shirt features a deep purple base paired with lighter lilac accents on the round collar, shoulder panels, and sleeve cuffs. Bright gold detailing highlights both the Nike Swoosh and the club crest, complemented by subtle pink accents along the side panels and an inner collar inscription celebrating the club's identity.
The new purple kit will make its official on-pitch debut on October 11, 2026, when Alianza Lima travel to face Cusco FC in Liga 1 action. It is already available for purchase via Nike Peru and Marathon Sports in men's, women's, and children's versions.
AS Roma 26-27 Lifestyle Shirt Revealed - 1994 Design Inspired
The new Adidas AS Roma 1994 retro jacket have been unveiled via the brand's online store. The design is inspired by the 1994 World Cup template, famously worn by Germany, which is given to various Adidas teams.
As for Giallorossi, the jacket uses the club's famous red and yellow colorway, combined with darker diamond pattern up top. It is expected to be worn by the players before games or during walkouts.
What do you think of the new Adidas AS Roma 1994 2026 jacket? Let us know in the comments.
FC Annecy 26-27 Away Kit Released
Ligue 2 outfit FC Annecy and technical sponsor Adidas have officially launched the club's new away jersey for the 26-27 season. Completing the team's set following the earlier arrivals of their home and third shirts, the new alternate look delivers a timeless and elegant aesthetic.
The Adidas FC Annecy 26-27 away shirt is built around a crisp white base, highlighted by a sharp red polo collar. Deep red detailing continues onto the shoulders with the brand's signature three stripes, as well as the Adidas logo on the chest and Annecy's stylized gothic 'A' crest. The club's various sponsor logos, headlined by shipping company MSC alongside regional partners E.Leclerc Annecy, Teamwork, and Haute-Savoie le Département, are also rendered in matching red tones.
The new strip is completed with white shorts and socks, and is set to be worn across their 26-27 Ligue 2 campaign.
FC Südtirol 26-27 Third Kit Released
Italian Serie B club FC Südtirol and technical sponsor Erreà have officially unveiled the new third kit for the 2026-27 campaign. Completing the club's matchday wardrobe alongside the previously launched home and away strips, the design draws strong inspiration from the natural alpine scenery and vineyard landscapes of the South Tyrol region.
The Erreà FC Südtirol 26-27 third jersey arrives in an elegant cream and off-white base complemented by deep forest green accents. A faint, tonal organic pattern runs across the fabric, while the front features the "Südtirol" wordmark alongside the iconic mountain silhouette in dark green, placed directly above main sponsor Alperia. Both the Erreà emblem and the diamond-shaped FCS crest are rendered in a clean monochrome green style.
Contrasting green detailing finishes the rear collar, sleeve cuffs, and side flanks of the shirt. The uniform is completed by matching off-white shorts and socks, both accented with forest green trim and club lettering. The FC Südtirol 26-27 third kit is available through the club's official store.
