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All-New Emirates FA Cup Logo Launched - Includes Small Number For Titles Won

Update: The 2020-2021 Emirates FA Cup sleeve badge, which is based on the all-new FA Cup 2020 logo, features a nice little detail. Teams who won the competition will have a number next to their name to pay homage to these victories (14 for Arsenal, 12 for Man Utd, 1 for Blackpool). A silver version is available as well.

Emirates FA Cup 2020 Sleeve Badge

This is Blackpool's FA Cup sleeve badge - they won the competition in 1953.

The England Football Association quietly unveiled a new look for the Emirates FA Cup, the world’s oldest domestic cup competition, in August 2020.

Emirates FA Cup 2020 Logo Rebrand

The new Emirates FA Cup brand is designed to celebrate the competition’s rich heritage and tradition with a fresh and premium look to be implemented across digital, print, physical and broadcast.

The rebrand, which began in October 2019, has resulted in the development of a unique new trophy icon and distinctive colour palette. New typography has been developed, whilst competition imagery will focus on the raw emotion of the Emirates FA Cup, across clubs, players and fans.

Sleeve patches housing the new logo will acknowledge previous winners of the competition by including the number of times that club has lifted the trophy, with bespoke silver badges worn by Arsenal this season, as the current Emirates FA Cup holders.

Kathryn Swarbrick, Commercial and Marketing Director at The FA, said: “We were clear we wanted to modernise the look and feel of the Emirates FA Cup, whilst ensuring we honoured the heritage, tradition and prestige of such an iconic competition. The brand has to encapsulate all that there is to love about the competition, where each year over 700 clubs and more than 10,000 players spanning the breadth of the football pyramid have a chance to make their own fantasy a reality. The result is a brand that has a clear identity that can be easily adopted across all platforms to ensure a consistent look and feel for all competition, sponsorship partner, broadcaster and club assets.”

The new Emirates FA Cup rebrand has been created in association with advertising giants Wieden+Kennedy and design agency Gravity Media.

Do you like the new Emirates FA Cup branding? Share your thoughts in the comments below.

Sneaker Legacy - Football Boots Archive

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Sneaker Legacy
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Port Vale 2026-27 Home Kit Released

Port Vale FC have unveiled their new 2026-27 home kit, made by Puma. In a unique partnership, lifelong fan and music star Robbie Williams has become the club's front-of-shirt sponsor for the next two seasons, with his 'RW' logo featuring on the new jersey.

The Puma Port Vale 2026-27 home shirt introduces a striking design with diagonal black and white halves. This bold look is complemented by gold detailing, including the Puma logo, the club crest, and the 'RW' sponsor logo on the front.

Robbie Williams, who also serves as a charity ambassador for the club, modeled the new kit in the promotional imagery. The Puma Port Vale 2026-27 home kit is available to purchase now.

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Inter Milan 2026-27 Kit Debuted by Club Legends

Inter Milan's new 2026-27 home kit has made an early on-pitch debut, worn by the club's legends rather than the current first team. The unreleased shirt was handed to former players ahead of the Corazon Classic Match against Real Madrid Legends, providing fans with a full look at the new design in action.

Pictures from the event show several former Inter players, including Emre Belözoğlu, Davide Santon, and Fredy Guarin, sporting the new kit. The early reveal gives a clear look at the classic stripes and overall fit of the uniform, offering a perfect preview ahead of the official launch for the upcoming season.

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AC Ajaccio 26-27 Home & Away Kits Released

The new AC Ajaccio home and away kits have been released for the 2026-27 season. Made by Adidas, these shirts will be worn by the club's amateur team competing in the Régional 1 Corsica, the sixth tier of the French football league system.

The Adidas AC Ajaccio Régional 1 2026-27 home jersey features a straightforward design based on a standard Adidas teamwear template, utilizing the club's traditional colors. The away shirt provides a contrasting alternative for the team's regional away matches. Both kits feature the Adidas maker's mark and the standard AC Ajaccio club crest on the chest.

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Valencia 26-27 Home Kit Leaked - Full Look

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QPR 26-27 Away Kit Released

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Exclusive: Real Madrid 2027 Racing Collection Leaked

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Tottenham 26-27 Home Kit Leaked - Spotted for Sale + Launching During World Cup

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African Nations Arrive at 2026 World Cup in Striking Custom Outfits

African nations have made a strong sartorial statement upon their arrival at the 2026 World Cup. The squads of DR Congo, Ivory Coast, and Senegal landed in North America wearing custom outfits that highlight their cultural identity and heritage through bold patterns and sharp tailoring.

DR Congo, making their first World Cup appearance in 52 years, garnered significant attention for their arrival attire in Houston. The team stepped off the plane in custom black suits accented with distinctive leopard-print sashes and crystal cheetah brooches. This look, complete with luxury bags, pays homage to the nation's Les Leopards moniker and their renowned fashion culture.

Similarly, Ivory Coast and Senegal embraced their roots with their travel wear. The teams incorporated vibrant traditional patterns and intricate details, such as elephant embroidery, into their modern tailored outfits. These arrivals have turned the standard team travel gear into a celebration of African pride and culture ahead of the tournament.

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DR Congo Arrive at 2026 World Cup in Custom Leopard-Themed Suits

The Democratic Republic of Congo national football team has arrived in Houston, USA, for the 2026 FIFA World Cup, making a striking impression with their arrival attire. Foregoing the traditional tracksuits, the squad stepped off the plane wearing custom-tailored suits heavily featuring leopard prints and animal motifs. The outfits serve as a bold representation of the team's Leopards nickname and highlight their cultural identity on football's biggest stage.

The bespoke arrival outfits incorporate various elements of African heritage, including leopard prints, cheetah brooches, and elephant embroidery. In DRC culture, the leopard is a historic symbol of strength, power, and resilience. The team's sartorial choice has drawn praise for its unique aesthetic, standing out alongside the arrival outfits of other African nations like Ivory Coast and Senegal.

DR Congo will begin their 2026 World Cup campaign against Portugal on June 17. While their on-pitch kits will be closely watched, their pre-tournament fashion has already set a high standard, showcasing a strong sense of national pride and individuality before a ball has even been kicked.

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2026 World Cup Gold Sleeve Badge For Former Winners Revealed

Following the release of the official squad portraits for the Argentina national team, the special gold sleeve badge for the 2026 World Cup has been revealed. The exclusive gold-themed patch will be positioned on the right sleeve, visually setting past champions apart from the rest of the 48 competing teams. This new patch system introduced by FIFA highlights tournament heritage without altering federation crests, giving a clear distinction to historic winners such as Argentina, Brazil, Germany, and France.

The badge features the 2026 World Cup logo rendered in a striking metallic gold finish. For reigning champions Argentina, the new gold sleeve detail will complement the golden 2022 FIFA World Cup champions badge located on the center of their chest, adding an extra layer of prestige to their kit for the upcoming tournament.

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Nike Cryoshot Tiempo Legend R10 'Ronaldinho' Shoes Leaked

Nike will launch a special signature edition of the new Cryo Shot Tiempo Legend for Ronaldinho for the 2026-27 season. Thanks to sneaker source @sneakermarketro and @vladieboi, we can share official images of the Nike Cryo Shot Tiempo Legend R10 'Ronaldinho' boots, which are scheduled to drop in the summer of 2026.

The Nike Cryo Shot Tiempo Legend R10 'Ronaldinho' features a white and metallic gold colorway, directly inspired by the 'Touch of Gold' Tiempo boots originally worn by the Brazilian player. The cleats sport a white quilted upper complemented by metallic gold accents on the Swoosh, stitching, and the classic fold-over tongues, which feature the signature R and 10 branding. This modern Cryo Shot edition blends the heritage design with a new clear-coated sole unit that encases the studs.

The Nike Cryo Shot Tiempo Legend R10 'Ronaldinho' soccer cleats will be available to purchase in Summer 2026.

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Emiliano Martinez to Wear Special Adidas Predator Gloves for 2026 World Cup

Emiliano "Dibu" Martinez will sport a special edition of the Adidas Predator goalkeeper gloves during the 2026 World Cup. The new gloves have been specifically designed to match the colors of Argentina's home goalkeeper kit for the tournament.

The official Argentina national team account shared images of the goalkeepers in training, highlighting the special Adidas Predator gloves. The design perfectly complements the Argentina 2026 home goalkeeper jersey, creating a unified look for the reigning World Cup champion.

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