Best Deal For Non Top Clubs? Macron Does Not Have Such A Thing As A "Strict Pyramid"
Nov 7, 2020, by Chris
Fans of smaller clubs often criticize that they get standard teamwear kits from the biggest brand's. This is also because the big brands have strict guidelines of which teams receive which stuff and treatment. We defined it as a "pyramid of football kit sponsorships" - however, there are some brands that do not classify teams "just of how much money they can make with them".
Macron is possibly the prime example of the brands that give the teams the best deal, at least in order of customization and personal treatment.
Macron's aim is to provide every club with custom designs
Macron S.p.A. is an Italian sporting apparel company, based in Crespellano, Bologna. They were founded in 1971 and had a revenue of €79m million in 2015.
Macron Does Not Rank Their Teams 'At All' / As Strict
Macron does not say that only bigger clubs should get custom products - their aim is to provide every club with custom bespoke looks. Therefore, there is not such thing as a pyramid that defines which clubs are worth to receive custom products.
In fact, all clubs directly sponsored by Macron receive bespoke designs and no standard teamwear shirts. Macron even invites the representative of smaller clubs to their headquarters in order to design and show off the kits that have designed for them and other teams.
More than 10.000 teams wear Macron kits globallyOf course, there are some clubs that get more stuff from Macron and better financial deals, but the brand does try to avoid giving non-custom designs for professional clubs as often as defensible.
Macron even designs custom kits for Serie D (fourth division) teams
In case you are wondering if Macron is successful with their concept - the Italian company just opened its new headquarters this summer. An indicator that it is not going too badly for them.
Macron opened its new headquarters this summer
In June, Macron moved to its new headquarters. Located in the company's traditional home, the municipality of Valsamoggia (Bologna), the new Macron headquarters were built on a new space of 55,000 square meters, 22,000 of which are dedicated to the new warehouse (16,000 sqm) and the central offices (6,000 sqm) of Macron.
Adidas, Nike & Puma Pyramids Of Football Kit Sponsorships
In 2020, more than 10.000 teams wear Macron thanks to the presence on the territory of a network of over 1300 dedicated stores, according to the company's website.
Would you sign with Macron as a smaller club? Share your thoughts in the comments below.
LNZ Cherkasy 26-27 Conference League Kit Leaked
Pictures of the new LNZ Cherkasy 26-27 UEFA Conference League kit have surfaced online. Made by Macron, the new shirt will be worn during the Ukrainian club's upcoming European campaign.
The Macron LNZ Cherkasy 26-27 Conference League shirt introduces a bespoke look for the team. While the official launch details are yet to be announced by the brand or the club, the images showcase the distinct styling created by the Italian sportswear manufacturer for the competition.
LNZ Cherkasy's new 26-27 Conference League uniform represents an important milestone for the team as they prepare to compete on the European stage. The new kit is expected to be officially released and available for fans to purchase in the near future.
Al Riffa 26-27 Home Kit Released
The new Al Riffa SC home kit was released today. It is made by Offside and will be worn in the 26-27 Bahraini Premier League season.
The Offside Al Riffa 26-27 home jersey introduces a bespoke design for the Bahraini club, featuring the team's traditional colors. The shirt is complemented by standard sponsor logos and the official club crest on the chest, showcasing a clean and tailored look by the manufacturer.
The new Offside Al Riffa SC 26-27 home football shirt is currently available to purchase through the club's official retail channels.
No More Puma: Capelli Mafra 26-27 Away Kit Released
Portuguese Liga 3 club CD Mafra has unveiled its new 26-27 away kit, marking the beginning of a long-term partnership with Capelli Sport. The brand takes over as the club's official teamwear supplier, replacing previous kit maker Puma starting from the 2026-2027 season.
The Capelli Sport CD Mafra 26-27 away shirt introduces a bespoke design for the team as they compete in the Portuguese third tier. The new release features a customized look tailored to the club, signaling a fresh visual direction for the upcoming campaign.
Adidas Honors Lionel Messi's World Cup Career With Special Boots Campaign
Following his final World Cup appearance, Adidas has launched a special campaign celebrating Lionel Messi's incredible journey on football's biggest stage. Under the banner "Greatest of All Time," the brand pays tribute to the Argentine star by bringing together every pair of boots he has worn across his World Cup tournaments.
The campaign highlights the evolution of Messi's signature Adidas footwear, tracing his history from his tournament debut in 2006 up to the 2026 edition. By featuring all of his iconic World Cup cleats in one place, Adidas offers fans a visual timeline of his career, honoring his legacy and the memorable moments associated with each pair.
The tribute serves as a fitting homage to Messi's unparalleled impact on the sport. It perfectly encapsulates his enduring partnership with Adidas and celebrates his achievements throughout an illustrious international career.
🔹2006: Adidas F50 Tunit 'Argentina'
🔹2010: Adidas F50 Adizero 'Chameleon'
🔹2014: Adidas F50 Adizero Messi 'Battle'
🔹2018: Adidas Nemeziz Messi 'Energy Mode'
🔹2022: Adidas X Speedportal 'Leyenda'
🔹2026: Adidas F50 'El Último Tango'
Górnik Zabrze 26-27 Away Kit Released
Following the release of their home shirt on July 1, Polish Ekstraklasa side Górnik Zabrze have officially unveiled their new 26-27 away kit. Produced by Reebok, who signed as the club's technical partner for the upcoming campaign, the Górnik Zabrze 26-27 away jersey boasts a striking look in black and high-vis red.
Argentina 4-Star Logo Leaked
The 4-star logo that was prepared for Argentina ahead of the 2026 World Cup final has been leaked. As Argentina ultimately lost the match to Spain, this updated crest will never be used.
Notably, the two central stars are intended to be slightly larger than the outer ones, creating a subtle arched visual effect. Every star features the year of the victory - including one for 26.
Had Argentina secured the victory, this new logo would have been immediately used on celebratory merchandise and future kits. Instead, the national team will continue with their current 3-star badge.
CSKA Sofia 26-27 Away Kit Released
Following the launch of the home and third kits earlier this summer, Bulgarian club CSKA Sofia has officially revealed its new Macron 26-27 away kit.
The CSKA Sofia 2026-27 away kit features a tailored design with a polo collar and an all-over pattern crafted into the fabric.
What a Disgrace: Adidas Uses AI For 2-Star Kit Images With Noteable Design Errors
Following Spain's victory at the 2026 World Cup, fans have rushed to the official Adidas Spain website to secure the updated two-star national team jersey. However, instead of using actual product photography for this historic release, Adidas.es has utilized an AI-generated image to showcase the new kit, resulting in highly noticeable design mistakes.
The AI-rendered images fail to accurately represent the actual Spain 26-27 kit, with several key details getting completely wrong. The most glaring issues include the iconic Three Stripes on the shoulders, which are rendered much smaller, like the old regular sized 3 stripes. The Adidas logo on the chest appears unusually small, closely resembling the brand's pre-2023 logo style rather than the current version.
For a monumental product celebrating Spain's second World Cup star, the reliance on inaccurate imagery falls well short of the usual standards expected from Adidas.
Adidas Spain 2026 World Cup Winners 2 Star Kit Edition Released
Following their victory at the 2026 FIFA World Cup, Adidas has officially released the Spain 2026 Home Winners jersey. The special edition kit dropped on July 19 and is currently available for pre-order through official Adidas channels.
The Spain 2026 Home Winners jersey is the same as the regular kit with two additions. It features the Spanish national team kit with two stars, and the official FIFA World Cup 2026 Champions badge placed prominently on the center of the chest.
Fans can purchase the commemorative jersey for 100 USD/100 Euro. Currently, only the fan versions are available for purchase.