Best Deal For Non Top Clubs? Macron Does Not Have Such A Thing As A "Strict Pyramid"
Nov 7, 2020, by Chris
Fans of smaller clubs often criticize that they get standard teamwear kits from the biggest brand's. This is also because the big brands have strict guidelines of which teams receive which stuff and treatment. We defined it as a "pyramid of football kit sponsorships" - however, there are some brands that do not classify teams "just of how much money they can make with them".
Macron is possibly the prime example of the brands that give the teams the best deal, at least in order of customization and personal treatment.
Macron's aim is to provide every club with custom designs
Macron S.p.A. is an Italian sporting apparel company, based in Crespellano, Bologna. They were founded in 1971 and had a revenue of €79m million in 2015.
Macron Does Not Rank Their Teams 'At All' / As Strict
Macron does not say that only bigger clubs should get custom products - their aim is to provide every club with custom bespoke looks. Therefore, there is not such thing as a pyramid that defines which clubs are worth to receive custom products.
In fact, all clubs directly sponsored by Macron receive bespoke designs and no standard teamwear shirts. Macron even invites the representative of smaller clubs to their headquarters in order to design and show off the kits that have designed for them and other teams.
More than 10.000 teams wear Macron kits globallyOf course, there are some clubs that get more stuff from Macron and better financial deals, but the brand does try to avoid giving non-custom designs for professional clubs as often as defensible.
Macron even designs custom kits for Serie D (fourth division) teams
In case you are wondering if Macron is successful with their concept - the Italian company just opened its new headquarters this summer. An indicator that it is not going too badly for them.
Macron opened its new headquarters this summer
In June, Macron moved to its new headquarters. Located in the company's traditional home, the municipality of Valsamoggia (Bologna), the new Macron headquarters were built on a new space of 55,000 square meters, 22,000 of which are dedicated to the new warehouse (16,000 sqm) and the central offices (6,000 sqm) of Macron.
Adidas, Nike & Puma Pyramids Of Football Kit Sponsorships
In 2020, more than 10.000 teams wear Macron thanks to the presence on the territory of a network of over 1300 dedicated stores, according to the company's website.
Would you sign with Macron as a smaller club? Share your thoughts in the comments below.
Premium Material Returns to the World Cup Champions Badge
Alongside the second star above the crest, Spain officially unveiled a new 3D embossed World Champions badge during their recent 3-2 victory over England in the UEFA Nations League. This badge previously appeared on Spain's jersey after their 2026 FIFA World Cup triumph.
Compared to the heat-applied plastic version seen on Argentina's kits, the new badge from Cromotransfer offers a significantly more premium look, featuring an embossed surface and a multi-layered structure. Before that, Adidas has increasingly shifted to pre-applying tournament and champions badges directly in its manufacturing facilities.
However, this upgrade will be exclusive to the authentic player-version jerseys. The fan-version replica shirts will continue to feature the standard heat-transferred plastic badge.
Big thanks to @whatthekit_x for the collage.
