Best Deal For Non Top Clubs? Macron Does Not Have Such A Thing As A "Strict Pyramid"
Nov 7, 2020, by Chris
Fans of smaller clubs often criticize that they get standard teamwear kits from the biggest brand's. This is also because the big brands have strict guidelines of which teams receive which stuff and treatment. We defined it as a "pyramid of football kit sponsorships" - however, there are some brands that do not classify teams "just of how much money they can make with them".
Macron is possibly the prime example of the brands that give the teams the best deal, at least in order of customization and personal treatment.
Macron's aim is to provide every club with custom designs
Macron S.p.A. is an Italian sporting apparel company, based in Crespellano, Bologna. They were founded in 1971 and had a revenue of €79m million in 2015.
Macron Does Not Rank Their Teams 'At All' / As Strict
Macron does not say that only bigger clubs should get custom products - their aim is to provide every club with custom bespoke looks. Therefore, there is not such thing as a pyramid that defines which clubs are worth to receive custom products.
In fact, all clubs directly sponsored by Macron receive bespoke designs and no standard teamwear shirts. Macron even invites the representative of smaller clubs to their headquarters in order to design and show off the kits that have designed for them and other teams.
More than 10.000 teams wear Macron kits globallyOf course, there are some clubs that get more stuff from Macron and better financial deals, but the brand does try to avoid giving non-custom designs for professional clubs as often as defensible.
Macron even designs custom kits for Serie D (fourth division) teams
In case you are wondering if Macron is successful with their concept - the Italian company just opened its new headquarters this summer. An indicator that it is not going too badly for them.
Macron opened its new headquarters this summer
In June, Macron moved to its new headquarters. Located in the company's traditional home, the municipality of Valsamoggia (Bologna), the new Macron headquarters were built on a new space of 55,000 square meters, 22,000 of which are dedicated to the new warehouse (16,000 sqm) and the central offices (6,000 sqm) of Macron.
Adidas, Nike & Puma Pyramids Of Football Kit Sponsorships
In 2020, more than 10.000 teams wear Macron thanks to the presence on the territory of a network of over 1300 dedicated stores, according to the company's website.
Would you sign with Macron as a smaller club? Share your thoughts in the comments below.
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A creative concept visualized by Bleacher Report has sparked discussion among kit enthusiasts, posing an intriguing question: what if players who have won the FIFA World Cup were allowed to wear a special champion badge on their club kits? Under current FIFA equipment regulations, only reigning national team champions and Club World Cup winners are permitted to sport the official FIFA Champions Badge, but bringing an individual achievement patch to the club stage introduces a bold twist to modern shirt details.
The mockups feature World Cup winners wearing a sleek, gold trophy silhouette on their kit sleeves stamped with the year of their international triumph. The concept envisions players like Lionel Messi donning a 2022 patch on his Inter Miami shirt, Kylian Mbappé carrying a 2018 badge in Real Madrid white, and Rodri sporting a 2026 mark. It serves as an immediate visual marker of football's ultimate honor, staying with the player regardless of their club transfers.
In reality, domestic leagues and confederations enforce strict uniform guidelines that limit sleeve real estate almost entirely to league badges, sleeve sponsors, and charitable campaign logos. While regulatory hurdles make such a badge virtually impossible in professional football, the visualization offers a clean and compelling look at how personal legacy could be integrated into club kits.
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Taking inspiration from the Nerazzurri's iconic look from the late 1990s, notably referencing the 1997-98 and 1998-99 shirts. the new third kit is built on a stone-grey 'Iron Ore' base featuring a subtle tonal jacquard pattern. The centerpiece of the design is a prominent black horizontal chest band accented by a thin 'Blue Spark' lower stripe. Bright 'Speed Yellow' details are applied to the Swoosh, the two-starred club crest, the Betsson.sport sponsor, and retro-styled 1990s font names and numbers.
