FC St Pauli Wants To Make Kits For Other Teams, In-House 21-22 Kits To Be Already Revealed On December 1
Nov 18, 2020, by Chris
German club FC St. Pauli was unable to find a suitable supplier that achieve its goals for sustainability and others aspects, so it will make its own jerseys in future. Now it has been also revealed that the club would like to equip other teams.
No Adidas, Hummel or Co. - FC St. Pauli Launches Own Brand, To Make 21-22 Kits In-House
"This independence and the search for new ways has always been a hallmark of FC St. Pauli. So with our own team sports collection, we are continuing to consistently pursue our path of independence," said President Oke Göttlich.
The supplier will be named DI!Y. "DI!Y is derived from the term DIY 'Do it yourself: Do it yourself'," explains Göttlich. "That's exactly what FC St. Pauli is all about: not always just grumbling, but doing it better yourself."
FC. St. Pauli Launches Own Sports Brand - Interview & More Details
FC St. Pauli had not extended the expiring contract with the current supplier Under Armour. The club was on the lookout for a new external partner, but none could meet the desired criteria in terms of sustainability, transparency and fair trade.
St. Pauli departmental heads Bernd von Geldern and Martin Drust explained more about the project.
The goal is to produce "the most sustainable team sport collection in the world," said Bernd von Geldern, Managing Director Sales. "We want to show that quality, sustainability and fair working conditions do not have to be mutually exclusive, even for performance clothing".
From a business point of view, moving to in-house production involves taking a risk, of course. What was the decision-making process in this respect?
Von Geldern: "We aren't saying it'll be the most sustainable jersey. It'll be the most sustainable teamsport collection, with all 55 products. We'll make everything ourselves, from the socks to the rain jackets. We've already shown it can be done without putting prices up if you do things intelligently when we switched the production of the skull and crossbone shirts to Fairtrade and GOTS
We aren't going to use it as an excuse to make everything more expensive
We changed the production sites and fine-tuned other things. We aren't going to use it as an excuse to make everything more expensive. There will be costs involved, but that's our position on the issue. That's also why we hope there'll be imitators who understand that it's not just a football shirt, it's a statement."
Besides the shirt, Pauli will also be producing their teamsport collection in-house, all under the key aspect of sustainability. Is that financially viable?
Von Geldern: "We've taken a confident and powerful business decision as a club. In times of the coronavirus, you start to waver a little, of course. Do you take the certain money of a kit supplier or do you take a risk? We decided to approach the issue as a community and as a collaborative action involving our employees, members, fans and stakeholders.
We're going with advance sales, which reduces the business risk
We're going with advance sales, which reduces the business risk. It'll be a huge burden for our warehouse and online shop, of course, but we're approaching it with immense joy and optimism."
St. Pauli 21-22 Kits To Be Shown On December 1 2020
The new in-house St Pauli jersey will be shown for the first time on December 1 and is on sale in advance, will cost 70 Euros - five Euro less than the Under Armour shirt. The full collection will be available to buy and wear from May 2021.
FC St Pauli wants to equip other clubs with a neutral line
According to German sports magazine Kicker, in the future, other clubs could also jump on this bandwagon. FC St Pauli wants to equip other clubs with a neutral line.
What do you think of FC St- Pauli's move to launch an own sports brand? Do you think any other bigger teams are interested to wear jerseys from St. Pauli proposed neutral line? Comment below, and see the full interview with St. Pauli departmental heads Bernd von Geldern and Martin Drust about this major project on the club's website.
Buriram United 26-27 Third Kit Released
Thai powerhouse Buriram United have officially unveiled their in-house 26-27 third kit. Produced under the club's own label as is tradition for domestic competitions, the shirt utilizes a very dark navy base covered with subtle geometric cross motifs, complemented by light pink accents across the buttoned collar, monochrome crest, and sponsor graphics. The release has sparked debate among supporters and collectors, as Buriram's 26-27 home kit also relies on a dark navy template, differing primarily by pairing it with coral detailing rather than pink.
Clermont Foot 63 26-27 Third Kit Released
French Ligue 2 club Clermont Foot 63 and Italian brand Kappa have officially unveiled the club's new third kit for the 26-27 season. Deeply rooted in regional pride, the new strip draws inspiration from the distinctive dark Volvic volcanic stone (pierre de Volvic) that defines much of Clermont-Ferrand's historic architecture.
The Kappa Clermont Foot 63 26-27 third jersey features a charcoal base covered in an elaborate line-art illustration across the front. The design incorporates several key regional landmarks and cultural symbols, including the Puy de Dôme volcano, the iconic twin spires of Clermont-Ferrand Cathedral, the Stade Gabriel-Montpied, a football marked with the department number 63, and the traditional Auvergnat gonfanon. Off-white trim on the collar and sleeve cuffs complements the monochrome cream club crest, Kappa Omini emblems, and CA Centre France chest sponsorship.
TSG Hoffenheim 26-27 European Kit Released
German Bundesliga club TSG 1899 Hoffenheim and Italian kit maker Macron have officially unveiled the club's new Euro kit for the 26-27 season. Designed specifically for the Kraichgau side's upcoming UEFA Europa League campaign, the strip marks their first dedicated international jersey under their new multi-year partnership with Macron, who took over from Joma this summer.
The Macron Hoffenheim 26-27 Euro shirt comes in a dark navy blue base overlaid with an eye-catching graphic pattern. Inspired by the stag antlers found in the historic coat of arms of Hoffenheim, the motif is reinterpreted in purple and blended with irregular vertical brushstrokes in blue and purple. According to the brand, this aesthetic synthesizes the visual themes and color palettes seen across Hoffenheim's 26-27 home, away, and third shirts.
Contrasting white details are used on the collar, sleeve cuffs, and along the raglan sleeve seams.
Bayern München 26-27 Oktoberfest Kit Leaked - Full Look - 9 New Official Pictures
We can reveal the full Bayern Munich 2026-2027 Oktoberfest kit, including the shirt, shorts, and socks. The Three Stripes on the shorts use the pattern of the kit.
Manchester City Wear C.P. Company for European Travel
Manchester City have worn exclusive C.P. Company travelwear for their first UEFA Champions League away trip of the 2026-27 season, travelling to face Porto.
C.P. Company has been City's Official Fashionwear Partner since 2024, providing customised off-pitch clothing for European trips and high-profile arrivals. The new “Blue Moon Lens” collection blends C.P. Company's signature black with City's traditional light blue across pieces including the Coach Jacket, Puffer Jacket, polo shirts,...
The collaboration will soon extend from travelwear to the pitch, with Puma and C.P. Company set to release a special Manchester City 2026-27 fourth kit, bringing the Italian label's distinctive design identity to a City shirt.
What do you think of Manchester City's latest C.P. Company travelwear? Let us know your thoughts in the comments below.
All-New FIFA ASEAN Cup Logo Revealed
The logo for the first FIFA-organized Southeast Asian tournament has been revealed. The design incorporates a colorful, stylized globe depicting the Southeast Asian region.
Our partner, What The Kit, has created a prediction concept mockup of the 2026 FIFA ASEAN Cup patch, featuring a prominent blue background.
Adidas Predator Y-3 'Tiger' 2026 Boots Leaked - 6 New Images
Footy Headlines can now leak 6 new images of the special Adidas Predator Y-3 'Tiger' 2026 boots. Big thanks to shoptcrampons.
The boots feature an incredibly aggressive and bespoke aesthetic, dominated by a highly detailed, hand-painted-style graphic of a snarling tiger with bared teeth and glowing red eyes across the upper.
Cittadella 26-27 Third Kit Released
Italian side AS Cittadella and technical sponsor Erreà have officially unveiled the club's new third kit for the 2026-27 campaign. Conceived by Erreà Creative Lab, the strip draws its inspiration directly from the iconic medieval defensive walls that surround the historic city.
The Erreà AS Cittadella 26-27 third shirt combines a predominantly black base with an irregular, lived-in texture that mimics the surface of ancient stone. A striking mix of purple, aqua green, and granata accents enlivens the textured graphic across the front, back, and sleeves. The club's crest is rendered in vibrant aqua green embroidery on the chest, complemented by matching Erreà branding and sponsor detailing, while the club's founding year, 1973, is stitched onto the upper back.
Completing the outfield range alongside the previously launched home and away jerseys, the new third kit is now available through the club's and Erreà's official channels.
Isco Makes Champions League History With Fifth Different Spanish Club
Real Betis captain Isco made European history during his side's return to the UEFA Champions League, inspiring Los Verdiblancos to an exciting 3-2 away victory against Lille. By taking the pitch in Betis' opening fixture, the veteran playmaker became the first footballer in history to appear in the Champions League with five different Spanish clubs, having previously featured in the competition for Valencia, Málaga, Real Madrid, and Sevilla.
Beyond his unique journey across Spanish football, Isco enters the 26-27 campaign holding an unmatched distinction: no active player in this season's competition has won more Champions League titles. The midfielder lifted Europe's most coveted trophy five times during his spell with Real Madrid, triumphing in 2014, 2016, 2017, 2018, and 2022. Betis qualified for the Champions League for the first time in 21 years, and their talisman marked the milestone occasion in style by registering an assist in France to cement his enduring European pedigree.
