Leeds United Announce Partnership With Jay-Z's Roc Nation - Deal Kicked Off With Stunning Mural
Nov 21, 2020, by Chris
English Premier League side Leeds today announced that they teamed up with Jay-Z's Roc Nation sports agency. The partnership was kicked off with mural of club legends Albert Johanneson and Lucas Radebe as well as fan favourite Kalvin Phillips to honour their diverse racial history.
Roc Nation has previously already partnered with the likes of Kevin De Bruyne, Marcus Rashford and Wild Zaha as well as AC Milan in what was "a unique industry-first partnership".
𝑷𝒂𝒗𝒊𝒏𝒈 𝒕𝒉𝒆 𝑾𝒂𝒚 from the New York City skyline to The Calls of Leeds 🔥 We’re excited to partner with @RocNation for the next chapter in our club’s history! #LUFCxROC @BigSean pic.twitter.com/NIGKsvinSG
— Leeds United (@LUFC) November 21, 2020
Roc Nation To Support Leeds' Growth In USA & Asia
Roc Nation, the "world’s leading music and sports agency", will support the growth of the Leeds United brand in key markets of the USA and Asia.
The unique piece of art made to kick off the deal is located in the centre of Leeds, named ‘Paving the Way’. The mural has been painted by famed street artist Akse P19 in celebration of the new partnership, featuring club legends Albert Johanneson and Lucas Radebe, as well as homegrown midfielder Kalvin Phillips.
The mural design proudly honours the diverse heritage of the club, and the foundation of minority-owned Roc Nation, whose home is depicted in the mural via the New York City skyline.
Albert Johanneson was the first high profile Black player to represent Leeds United as well as the first player of African heritage to play in an FA Cup final in 1965. The South African winger made nearly 200 appearances for the club between 1961 and 1970.
"I'm so honoured and humbled to be muralised on a wall in the city I love alongside Kalvin and a fellow South African, the legendary, Albert Johanneson who paved the way for black footballers.", said Lucas Radebe.
"On behalf of the Johanneson family, I would like to take this opportunity to thank Leeds United Football Club and Roc Nation for its decision to include my father, Albert Johanneson, as a face in its efforts to openly acknowledge and celebrate the indelible mark that people of color have made toward the club’s successes, both historically and in the present.
We Run This Town 👀@RocNation #LUFCxROC
— Leeds United (@LUFC) November 21, 2020
Listen to Luke’s pre-match playlist on @TIDAL https://t.co/Ozj0V2dUyU pic.twitter.com/GteLwDmap9
Do you think that deal makes sense for LUFC? Do you think Roc Nation will manage to help the Leeds brand growing globally? Share your thoughts in the comments below.
Aston Villa 26-27 Third Kit Variation Debut
Following the 2026 UEFA Super Cup last night, we have got the first look at Aston Villa's new combination for their recently-released third kit.
Not being able to use the original version with claret shorts and socks due to kit clash against PSG, The Villans use white shorts and socks along with sky blue shirt to create an eye-catching look. Unlike many people's predictions, sky blue was not chosen by the club and Adidas for this variation.
Notably, these shorts and socks choices could very likely be inter-changeable between home and third kits, since both jerseys share similar color combinations.
Serie A Releases 26-27 Home Kit Overview Graphics
Ahead of the upcoming Italian top-flight campaign, official Serie A channels have shared custom illustration graphics highlighting the 26-27 home kits for clubs across the league. The lineup graphic brings together all the primary shirts into a clean, unified overview.
The overview showcases the diverse range of kit manufacturers and iconic designs set to feature across Italian football this season. Major brands like Adidas, Nike, Puma, Macron, Joma, and Kappa are represented alongside local suppliers, displaying classic vertical stripes, traditional halved designs, and clean solid colorways for the 26-27 season.
With the new campaign fast approaching, these illustrated visuals offer supporters a convenient look at every club's primary colors before official action gets underway on the pitch.
Clermont Foot 63 26-27 Away Kit Released
French club Clermont Foot 63 and Kappa have officially unveiled the team's new away kit for the 26-27 season. Following the release of the home jersey earlier in the month, the new away shirt brings a refined lifestyle-inspired aesthetic to the Ligue 2 side.
The Clermont Foot 63 26-27 away shirt features an off-white fabric base with subtle pinkish reflections under light. Deep navy blue detailing provides sharp contrast throughout, highlighting the structured polo collar, sleeve cuffs, and sponsor logos. Instead of the traditional club crest, the shirt uses a monochrome navy silhouette of the Vercingetorix equestrian statue, accompanied by signature Kappa Omini logo tape running down the shoulders.
Completing the range, both short-sleeve and long-sleeve versions of the kit have been launched. The Clermont Foot 26-27 away jersey is available immediately through the club's official online store and stadium boutique.
Cesena FC 26-27 Away Kit Released
Italian club Cesena FC and technical partner Macron have officially launched the club's new away kit for the 26-27 season. Following the release of the home uniform late last month, the new away kit introduces a sleek black and gold aesthetic.
The Cesena 26-27 away jersey features a black base detailed with subtle tonal vertical stripes. Embedded within the stripes is an embossed repeating pattern based on the iconic Cavalluccio (seahorse) crest originally designed by Piero Gratton in the late 1970s. The kit is highlighted by metallic gold detailing on the club crest, Macron logo, and main sponsor, alongside gold and white piping on the collar and sleeve cuffs.
Completing the full kit are matching black shorts and socks with gold accents. The new Macron Cesena 26-27 away strip is now available via the official club store.
Al-Ettifaq 26-27 Home & Away Kits Released
Saudi Pro League side Al-Ettifaq have officially unveiled their new home and away kits, made by Jako and will be worn in the upcoming 26-27 season.
Both designs share deep connection with the club's history. While the home jersey uses a sea-inspired pattern that embodies the club's origin, the away kit stands out with a massive anchor displayed alongside a rope graphic. The two kits uses green and red as predominant colors, combined with white details and inter-changeable shorts and socks.
What do you think of the new Jako Al-Ettifaq 26-27 home and away kits? Leave your thoughts in the comments below.
FC Viktoria Berlin 26-27 Kits Released
German 2. Frauen-Bundesliga club FC Viktoria Berlin have revealed their new 2026-27 kit collection, made by Nike.
The Nike FC Viktoria Berlin 2026-27 home shirt comes in the club's traditional sky blue, featuring a white paint-splatter graphic across the front. A dark navy polo collar and matching sleeve cuffs provide contrast, while white Nike and sponsor branding complete the look.
The collection is rounded off by the Nike FC Viktoria Berlin 2026-27 away and third shirts. The away shirt comes in black with vibrant mint green detailing on the club crest, Nike Swoosh and sponsor logo, while the third shirt opts for a mint green base with dark contrasting details.
What do you think of the new FC Viktoria Berlin 2026-27 kits? Let us know your thoughts in the comments below.
Bayern Munich 26-27 Third Authentic Kit Leaked
Official pictures of the authentic version of the Bayern Munich 26-27 third kit have leaked online via @Bundesleaker, showing the full player-issue kit on a model.
