Literally Plastered With Sponsors: Piteå If Women's Team Has at Least 19 Kit Sponsors

A few days ago, we noticed an image of Piteå If's women's team during a game. The outstanding aspect is that their football shirt features an overwhelming amount of sponsors on the front and back of the body, the sleeves, the shorts and the socks.



Pitea's women's team competes in Sweden's first division, the Damallsvenskan and first gained promition to the top flight in 2009. They even made it to the round of 32 in last year's UEFA Women's Champions League where they were still allowed to wear all their shirt sponsors against Brøndby IF. The club also has a Men's team that has fewer sponsors.


The Adidas Pitea IF football shirt itself is a very simple red affair with white accents in combination with red shorts and socks. Most of the white accents are the club's shirt sponsors.



As for the reasoning to wear such an amount of shirt sponsors we can only assume that the club has to balance their expenses and this model of selling shirt space per square inch is the best approach. Since Women's football has a small audience considering both in person attendance and broadcasting revenue their advertising partners probably pay small fees which makes this solution reasonable from a business point of view. Obviously, for a spectator it is not a pleasant sight.



What do you think of Piteå IF's women's team plastering their football uniform with sponsors? How many sponsor logos can you count? Let us know your thoughts in the comments down below.
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