PSV Eindhoven Extend Philips Sponsor Deal Until 2031
- Sponsorship Extension: Philips has extended its sponsorship deal with PSV Eindhoven for another 10 years, until 2031.
- Stadium Naming: The extended agreement includes the continued naming rights for the Philips Stadium.
- Brainport Partnership: Philips is the first partner in the Brainport region partnership with PSV to extend their agreement until 2026, with Brainport logos remaining on the front of kits instead of Philips.
Dutch club PSV Eindhoven this week announced that Philips has extended its current sponsorship contract with PSV by another 10 years, to 2031.
Philips and PSV Eindhoven have been intertwined since the football club Philips Sport Vereeniging was founded in 1913. Their 107-year-old relationship is the world’s longest partnership.
Philips And PSV Eindhoven Extend Deal Until 2031
The main element of the extended agreement is the naming of the Philips Stadium. In addition to this sponsorship contract, Philips is the first partner within the partnership between the Brainport region and PSV to extend their agreement with 5 years until 2026. Brainport is on the front instead of Philips since 2019.
Brainport Region To Be On Front Of Kits Until 2026?
Other Brainport companies are ASML, High Tech Campus Eindhoven, Jumbo Supermarkets, Royal Swinkels Family Brewers and VDL. The innovative Brainport-PSV partnership was formed on 1 July 2019. The companies are all rooted in the high-tech Brainport Eindhoven region.
“Philips has deep roots in Eindhoven, and we are closely tied to PSV and the Brainport region. The region is unique in the world because we constantly lead the way in technology, stimulated by a close collaboration within the regional ecosystem”, explains Frans van Houten, CEO of Koninklijke Philips.
“Especially in these challenging times, when nothing seems self-evident, we believe it is important to express our affiliation and social tie to the club and to the region. That is why we, as the founder of PSV, have decided to commit to extending our relationship with PSV by another 10 years. Together, we can lay a strong foundation for further success in the future.”
“Philips is at the roots of our club’s past, present and future. Now, more than ever, we understand how special that is. What we took for granted earlier this year has now proven to be invaluable: the support and commitment of important partners”, explains Toon Gerbrands, General Director of PSV.
“Philips is undergoing a massive transformation into a health technology company. Their expertise and innovations in the field of medical technology are vitally important to society. We also use them to lift the performance and health of our players, staff and employees to a higher level. That makes our partnership perhaps even closer than ever before.”
Would you have liked Philips to return on the front of PSV Eindhoven's kits? Comment below.
Perfectly Curacao Player Boot-Kit Combo at 2026 World Cup
In the recent 2026 World Cup match, Curaçao national team player Jearl Margaritha wore the F50 "Ice Cold Precision" boots, but in a custom version with a slightly darker colorway to perfectly match the blue shade of Curaçao's 2026 home kit. Big thanks to @abcdefutbol.
The custom F50 was designed by @studio_nusa and draws inspiration from the waves surrounding the Caribbean island. The boots also feature the phrase "The Blue Wave" on the outer side.
https://www.footyheadlines.com/0747976324/messi-s-boots-match-his-kit-perfectly.html
Luis Suarez Spotted in Uruguay 2026 Away Kit During Uruguay vs Cabo Verde Draw
Former Uruguay international Luis Suarez was spotted in the stands during Uruguay's 2026 World Cup match against Cabo Verde. Suarez, watching his nation from the sidelines, appeared visibly stressed as the game unfolded, ultimately ending in a surprising draw.
Suarez appeared wearing the Uruguay 2026 away jersey, seemingly to encourage his younger teammates from the stands. Surprisingly, he chose to wear the number 7 shirt instead of the iconic number 9 that he wore during his playing days with the national team. Images of him reacting to the tense moments of the match quickly circulated online, capturing his passionate support for the national team and drawing a wave of reactions across social media.
Persija Jakarta Announce Adidas Kit Deal
Indonesian club Persija Jakarta have officially announced a new kit partnership with Adidas. The announcement was made on June 22, 2026, coinciding with the 499th anniversary of the city of Jakarta. Adidas will replace Juara as the club's official apparel partner, taking over the production of all kits and training gear starting from the upcoming 2026-27 season.
Persija's move to a major global brand like Adidas is seen as a significant upgrade and a new chapter for the club. Further details regarding the official launch date of the 2026-27 kits are expected to be revealed in the coming weeks.
The Number on the Egypt Puma Kit Came Off
During Egypt's World Cup match against New Zealand, striker Mostafa Ziko was seen wearing a 'damaged' jersey after one of the digits on the front came off. Although he was wearing the number 11 shirt, one of the "1"s fell off, making it look like he was wearing number 1 instead.
The number appears to have been poorly heat-applied to the jersey and gradually peeled off due to sweat during the game. The incident occurred as Mostafa Ziko celebrated his goal, when one of the digits in his number 11 shirt detached, leaving only a single "1" visible on the front.
Morocco 2026 World Cup Kit Features Different Name Set to Commercial Version
Fans looking to purchase the exact Morocco 2026-27 home kit worn by the players at the World Cup will find a noticeable difference in the name and number sets. While official product pictures of the Puma kit display the chest numbers in gold, the actual shirts worn by the Moroccan national team feature a lighter, white-colored application. Big thanks to @rockonbaPES.
Alongside the retail discrepancies, there have been multiple reports of Puma kits easily ripping during tournament matches. These material failures have affected several of the brand's sponsored teams, including Morocco, Czechia, Egypt, and Paraguay.
https://www.footyheadlines.com/8529325653/puma-kits-keep-ripping-at-the-2026-world-cup.html
Special Paraguay 2026 World Cup Pennant
A look at the special exchange flag for the Paraguay national team at the 2026 World Cup has been shared online. These pennants are traditionally exchanged by team captains prior to kick-off during international matches.
The Paraguay 2026 World Cup exchange flag incorporates the traditional colors of the nation, tying into the visual identity established by Puma for the tournament. It prominently features the Paraguayan Football Association crest alongside the Puma logo.