Puma Signs USL (USA 'Second Division') Sponsorship Deal - No League-Wide Kit Maker Contract
Puma has signed a deal with the USL United Soccer League (USL) to become the league's official apparel and gear partner.
The USL is the organizer of several soccer leagues with teams in the United States and Canada. It includes men's and women's leagues, both professional and amateur. Leagues currently organized are the USL Championship (considered as second-level division), USL League One, USL League Two and the youth Super Y League. It is directly affiliated with the United States Soccer Federation and the United States Adult Soccer Association.
Puma Signs 3-Year USL Supplier Deal
Puma and the USL have signed a three-year deal, from 2021 until 2024. In contrast to the MLS, the PUMA-USL deal will only see the league's staff made by Puma (including the ball certainly), while teams can have separate kit deals.
The USL is well-known for its one-of-a-kind jerseys of teams such as Forward Madison FC and Memphis 901 FC.
“We are honoured to share this opportunity with PUMA,” said USL Chief Executive Officer Alec Papadakis. “With the 2026 FIFA World Cup on the horizon we are entering one of the most exciting phases in the history of North American soccer and are thrilled to align with a brand like PUMA who shares our vision for what the future of our sport in the country could look like.”
For Puma, it is the third partnership in the USA as it re-entered the United States professional market in 2020. They make the kits for USL Championship’s New Mexico United also signed a deal to become the kit maker of Oakland Roots Sports Club yesterday, who will be making their USL Championship debut in 2021.
What do you think of Puma becoming the USL's official partner? Do you like that the league will have no league-wide jersey maker? Share your thoughts in the comments below.
Nara Club 26-27 Kits Released
Japanese J3 League side Nara Club have officially released their new 2026-27 kits, produced by Squadra. The new shirts feature a bespoke design centered around the concept "God Deer Pulse" (神鹿の鼓動), paying homage to the sacred deer of Nara.
The collection includes home, away, and goalkeeper kits that all utilize the same thematic template with intricate graphic patterns across the body.
Pre-sales for the new Nara Club 2026-27 kits began on June 22.
UCAN Enters Europe: FC Volendam 26-27 Home Kit Released
The new FC Volendam 2026-27 home kit has been officially released, marking the first foray into the European market for the club's new technical sponsor, UCAN, a Chinese brand.
The design pays tribute to local culture, serving as an ode to Volendamse schilderkunst (Volendam painting art) with a unique graphic pattern incorporated into the traditional orange base. The FC Volendam 2026-27 home kit is available to purchase through the club's official fanshop and webshop.
Adidas Celebrates Messi Breaking the All-Time World Cup Goalscoring Record
Lionel Messi has officially become the all-time leading goalscorer in FIFA World Cup history, netting his 17th goal in Argentina's match against Austria on June 22, 2026. To celebrate this historic milestone, Adidas immediately published a dedicated graphic on their social media channels, crowning their signature athlete with the caption RECORD BREAKER. HISTORY MAKER. The goal moves Messi past Miroslav Klose's long-standing record of 16 World Cup goals.
The achievement comes just days after Messi scored a hat-trick earlier in the tournament to tie the record. During this historic 2026 World Cup run, Messi has been wearing the Adidas F50 'El Último Tango' signature boots.
Burgos CF 26-27 Away Kit Released
The new Burgos CF 2026-27 away kit was officially released today. Made by Macron, the new Burgos Club de Fútbol 2026-27 away jersey introduces an elegant design featuring a black base combined with gold accents and a subtle crown motif referencing the club's tradition.
A special detail on the back of the neck reads the honorific city motto, "Hay un oro que no se compra... se hereda" (There are values you can't buy... you inherit them), completing the classy look for the Spanish La Liga 2 side.
European National Teams Reimagined With Germany Home Shirt Template
Football kit account @The_Kit_Parade has reimagined various European national teams using Germany's 2026 World Cup home shirt template.
The graphic applies the distinct pattern to countries including England, France, Italy, the Netherlands, Spain, Portugal, Ireland, Scotland, Wales, and Sweden. While the design adapts seamlessly to neutral and white bases, with the Irish, Dutch, and Welsh concepts receiving particular praise from fans, others like the Spanish edition proved more divisive due to clashing colors.
Official Images: Al Hilal 26-27 Home Kit Leaked
New images of the Al Hilal 2026-27 home kit have been leaked, giving us a better look at the design for the upcoming Saudi Pro League season. The images, originally shared by @a_z055 and @MidanAlAtqam, reveal the official jersey the players will be wearing on the pitch.
Made by Puma, the Al Hilal 2026-27 home jersey features the club's traditional blue base color. The design incorporates a subtle graphic design.
The Puma Al Hilal 2026-27 home shirt is expected to be officially launched in the coming weeks ahead of the new campaign.
1. FC Köln 26-27 Home Kit Spotted for Sale
The first-ever Adidas 1. FC Köln 2026-27 home kit has been spotted for sale ahead of its expected launch on July 1, 2026. Images shared by our partners @insidemueng confirm classic design featuring a V-neck collar and fine tone-on-tone stripes across the front.
The new shirt incorporates embroidered logos, including a notably smaller Rewe sponsor logo, and is finished with subtle black accents. This marks the beginning of the club's new partnership with Adidas starting from the 2026-27 season.
Perfectly Curacao Player Boot-Kit Combo at 2026 World Cup
In the recent 2026 World Cup match, Curaçao national team player Jearl Margaritha wore the F50 "Ice Cold Precision" boots, but in a custom version with a slightly darker colorway to perfectly match the blue shade of Curaçao's 2026 home kit. Big thanks to @abcdefutbol.
The custom F50 was designed by @studio_nusa and draws inspiration from the waves surrounding the Caribbean island. The boots also feature the phrase "The Blue Wave" on the outer side.
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