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Puma Signs USL (USA 'Second Division') Sponsorship Deal - No League-Wide Kit Maker Contract

Puma has signed a deal with the USL United Soccer League (USL) to become the league's official apparel and gear partner.

The USL is the organizer of several soccer leagues with teams in the United States and Canada. It includes men's and women's leagues, both professional and amateur. Leagues currently organized are the USL Championship (considered as second-level division), USL League One, USL League Two and the youth Super Y League. It is directly affiliated with the United States Soccer Federation and the United States Adult Soccer Association.

Puma Signs 3-Year USL Supplier Deal

Puma and the USL have signed a three-year deal, from 2021 until 2024. In contrast to the MLS, the PUMA-USL deal will only see the league's staff made by Puma (including the ball certainly), while teams can have separate kit deals.

The USL is well-known for its one-of-a-kind jerseys of teams such as Forward Madison FC and Memphis 901 FC.

“We are honoured to share this opportunity with PUMA,” said USL Chief Executive Officer Alec Papadakis. “With the 2026 FIFA World Cup on the horizon we are entering one of the most exciting phases in the history of North American soccer and are thrilled to align with a brand like PUMA who shares our vision for what the future of our sport in the country could look like.”

For Puma, it is the third partnership in the USA as it re-entered the United States professional market in 2020. They make the kits for USL Championship’s New Mexico United also signed a deal to become the kit maker of Oakland Roots Sports Club yesterday, who will be making their USL Championship debut in 2021.

What do you think of Puma becoming the USL's official partner? Do you like that the league will have no league-wide jersey maker? Share your thoughts in the comments below.