Strategic Partnership Announced: Borussia Dortmund Releases First SpongeBob SquarePants Lifestyle Collection
Dec 4, 2020, by Simon
BVB has announced a partnership with the American animated comedy series SpongeBob SquarePants today, releasing 4 different lifestyle items to go with it. Football club Borussia Dortmund and television network Nickelodeon herald a new long-term partnership with this first collection.
BVB had the following to say: "The yellow Hero from Bikini Bottom, SpongeBob SquarePants, officially becomes the new face of the latest fan collection. With it, television broadcaster Nickelodeon and the football club herald a longer-term cooperation with more joint activities."
One of the first of these activities was promoting the new collection with BVB's defender Dan-Axel Zagadou and youth product Luca Unbehaun. The collection itself combines simple tees and hoodies with SpongeBob SquarePants characters that are dressed like BVB players and play football.
🍍 Schwarzgelb trifft auf Gelb: Unsere neue #BVB-Kollektion in Kooperation mit SpongeBob!
— Borussia Dortmund (@BVB) December 4, 2020
👉 https://t.co/ciZrFuR6Sz pic.twitter.com/oyiP0bFZ84
For now, there are 4 items included in the collection, 2 hoodies and 2 tees to be exact. The items combine simple bases with the most famous characters of the animated comedy series that are dressed accordingly.
Black / Yellow Borussia Dortmund SpongeBob SquarePants Tee
Grey / Yellow Borussia Dortmund SpongeBob SquarePants Tee
Black / Yellow BVB SpongeBob SquarePants Hoodie
Grey / Yellow BVB SpongeBob SquarePants Hoodie
Available since December 4, BVB's new SpongeBob SquarePants collection retails at EUR 25 (tees) respectively EUR 45 (hoodies).
What do you think of the Borussia Dortmund SpongeBob SquarePants collaboration? Let us know your thoughts in the comments down below.
Helmond Sport 26-27 Home Kit Released
Dutch Eerste Divisie side Helmond Sport have officially revealed their new 2026-27 home kit, produced by Saller. Themed 'De rode draad die ons verbindt' (The red thread that connects us), the new shirt is designed to represent the story of the club's life, its supporters, and its history. The Saller Helmond Sport 2026-27 home kit will be available for pre-order starting July 1, 2026.
DOAF x Nike Total 90 Beautiful Game Shoes Revealed
The DOAF x Nike Total 90 "Beautiful Game" Sneakers have been revealed, a highly limited collaboration.
Celebrating the iconic Total 90 football boot lineage, these special edition lifestyle sneakers are restricted to a strict production run of just 300 pairs worldwide. The DOAF x Nike Total 90 "Beautiful Game" shoes will be officially released on July 14th and will be available exclusively via GOAT.
FC Barcelona 26-27 Kit & Font Revealed
FC Barcelona's new kit for the 2026-27 season has been just revealed, including an all-new kit typeface.
Sheffield Wednesday Announce Umbro Kit Deal
Sheffield Wednesday and Umbro have officially announced a multi-year partnership, reuniting the two British football brands. Starting from the 2026-27 season, the famous Double Diamond logo will once again feature on the club's home, away, and third kits, replacing previous supplier Macron.
The reunion brings a heavy dose of nostalgia for the Owls. Umbro previously supplied Sheffield Wednesday's kits during a highly successful period from 1984 to 1993, an era that included memorable cup runs and the club's historic 1991 League Cup triumph at Wembley Stadium.
Meyba Willem II 26-27 130th Anniversary Home Kit Released
The new Willem II home shirt was released today to celebrate the club's 130th anniversary. Made by new supplier Meyba, who replace Robey, the Willem II 2026-27 home kit will be worn in the Eredivisie.
The Meyba Willem II 2026-27 home jersey features the club's classic tricolor design with red, white, and blue vertical stripes. In a nod to the club's heritage and to keep the design as pure as possible for the 130-year milestone, the kit does not feature a main sponsor on the front.
This release marks the first kit produced by Meyba for the Dutch club following the announcement of their partnership in March 2026.
Bochum 26-27 Home & Away Kits Released
The new VfL Bochum 2026-27 home and away kits were officially released today. Made by Mizuno, the new kits will be worn in the upcoming 2. Bundesliga campaign. The launch is centered around the theme "Du trägst es in dir" (You carry it inside you), celebrating the deep connection between the club, its crest, and the fans.
The Mizuno VfL Bochum 2026-27 home shirt features a gradient design transitioning from dark floodlight blue to royal blue. The focal point of the design is the club crest, which represents the heart of the team and connects generations of supporters.
The Mizuno VfL Bochum 2026-27 away shirt offers a contrasting look in light blue with a unique graphic design and a patterned collar.
Shrewsbury Town 26-27 Away Kit Released
Shrewsbury Town's new 2026-27 away kit was officially released today.
The Oxen Sports Shrewsbury Town 2026-27 away shirt introduces a vibrant look, featuring an amber base combined with blue trim on the collar and cuffs. Subtle stripes are incorporated directly into the fabric to give the shirt a textured finish.
