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Strategic Partnership Announced: Borussia Dortmund Releases First SpongeBob SquarePants Lifestyle Collection

BVB has announced a partnership with the American animated comedy series SpongeBob SquarePants today, releasing 4 different lifestyle items to go with it. Football club Borussia Dortmund and television network Nickelodeon herald a new long-term partnership with this first collection.

BVB had the following to say: "The yellow Hero from Bikini Bottom, SpongeBob SquarePants, officially becomes the new face of the latest fan collection. With it, television broadcaster Nickelodeon and the football club herald a longer-term cooperation with more joint activities."

One of the first of these activities was promoting the new collection with BVB's defender Dan-Axel Zagadou and youth product Luca Unbehaun. The collection itself combines simple tees and hoodies with SpongeBob SquarePants characters that are dressed like BVB players and play football.

For now, there are 4 items included in the collection, 2 hoodies and 2 tees to be exact. The items combine simple bases with the most famous characters of the animated comedy series that are dressed accordingly.

Black / Yellow Borussia Dortmund SpongeBob SquarePants Tee

Grey / Yellow Borussia Dortmund SpongeBob SquarePants Tee

Black / Yellow BVB SpongeBob SquarePants Hoodie

Grey / Yellow BVB SpongeBob SquarePants Hoodie

Available since December 4, BVB's new SpongeBob SquarePants collection retails at EUR 25 (tees) respectively EUR 45 (hoodies).

What do you think of the Borussia Dortmund SpongeBob SquarePants collaboration? Let us know your thoughts in the comments down below.