Burger King Becomes 'Burger Queen' For Kit Sponsorship
Burger King and English lower-division club Stevenage FC announced a unique new sponsorship deal. "To support inclusivity in the sport", the Burger King® brand is sponsoring Stevenage FC Women under the same terms and conditions, and at the same level, as the men’s team".
Last year, the Burger King® brand announced it was sponsoring Stevenage FC with the goal (no pun intended) of turning a real-world League Two team, into the biggest club in the online gaming world. The campaign was a huge success - now Burger King and the club want to do the same with the club’s women's team.
Burger King Become 'Burger Queen' For Stevenage FC Women's Sponsorship
For the sponsoship, Burger King created the Burger Queen logo, symbolising the sponsorship of the women’s team of Stevenage FC. The logo will featuree on the team’s kit throughout the 20/21 season.
To celebrate the launch of the sponsorship, the site of the Stevenage Burger King® restaurant has been rebranded to ‘Burger Queen®’".
The concrete financial details of the Stevenage Burger King deal are not known - they are the same as for the Men's team. However, it is sure that the one-of-a-kind activated partnership has been a great success for both sides.
“After successfully spotlighting the talent of the Stevenage FC men’s team last year, we wanted to do the same for the women’s team in 2020,” said Soco Nunez, Marketing Director of Burger King® UK. "The women’s team faces the same challenges and hurdles as the men’s team and it’s only fair that it receive the same support from our brand with an equal sponsorship.”
“We are thrilled to be continuing our partnership with Burger King®️ and the support that the brand is showing for the women’s team is unmatched,” said Stevenage FC CEO Alex Tunbridge. “The sponsorship from Burger King®️ will be used to help grow the women’s program and support the team.”
Fans can purchase the limited-edition Burger Queen kit from the official Stevenage FC store and online.
The Stevenage FC women's team plays in the FA Women's National League, the fourth and lowest national tier of Women's football.
What do you think of Burger King's Stevenage partnership? Have you seen such a successful sponsorship activation before? Let us know below.
Matsumoto Yamaga 26-27 Home & Away Kits Released
Japanese J3 League club Matsumoto Yamaga FC have revealed their new 2026-27 home and away kits. The new Adidas Matsumoto Yamaga 2026-27 shirts introduce bespoke designs for the club.
Como 1907 Announce Kit Design Contest
Italian club Como 1907 has launched a new design contest, inviting fans and designers to create a new look for the team. While the official announcement asked supporters to design a t-shirt for Como, it is likely that the club is referring to a football kit, given the context of the post and the reactions from the fanbase.
The club has kept the instructions incredibly open, stating there is no brief, no rules, and no excuses. To enter the competition, fans simply need to create their design, post it on Instagram, and tag the official Como 1907 account.
The announcement has already sparked significant interest online, with numerous supporters sharing their concepts and ideas. Whether the winning design will be produced as an official match kit, a pre-match shirt, or a special edition lifestyle item remains to be seen, but it offers a unique opportunity for fans to leave their mark on the club's visual identity.
FIFA Denies Guillermo Ochoa 2026 World Cup Legacy Patch Over Appearance Rules
Guillermo Ochoa has been denied the chance to wear FIFA's new legacy patch at the 2026 World Cup. Despite being selected for six World Cup tournaments spanning from 2006 to 2026, the Mexican goalkeeper does not meet the strict criteria set by FIFA. The governing body requires players to have made on-pitch appearances in at least five different World Cups to qualify for the special badge.
Ochoa did not play any minutes during the 2006 and 2010 tournaments, meaning he has only registered on-pitch appearances in three World Cups prior to the 2026 edition. Because of this, FIFA officially refused to award him the patch. Other veterans playing in the tournament, such as Lionel Messi, Cristiano Ronaldo, Luka Modric, Manuel Neuer, and Yuto Nagatomo, have received the legacy patch for meeting the five-tournament appearance threshold.
The Mexican Football Federation is reportedly planning to push for a reconsideration of the ruling. If Ochoa features in a match during the 2026 tournament, the federation intends to appeal FIFA's decision in hopes of securing the legacy patch for the veteran goalkeeper.
Yokohama FC 26-27 Home & Away Kits Released
Japanese J2 League club Yokohama FC have officially released their new Puma 2026-27 home, away, and goalkeeper kits. The new Yokohama FC 26-27 shirts feature an abstract graphic design that represents flow and movement across all the jerseys. The home jersey is predominantly blue, while the away kit is white. The goalkeeper kits complete the collection in red and yellow colorways. The Puma Yokohama FC 2026-27 kits are available to purchase via the club's online store.
