AFC Rebrands All Major National Team And Club Competitions

The Asian Football Confederation (AFC) yesterday launched brand-new logomarks and visual identities for its major national team tournaments - the AFC Asian Qualifiers, AFC Asian Cup, AFC Women’s Asian Cup, AFC U23 Asian Cup, the AFC Champions League and AFC Cup.

AFC 2021 Logos

The new AFC 2021 logos boast modern looks, more flat looks than previously while keeping the main elements of the previous logos. The colors have been also refreshed for a more modern look.

The rebranding was made together with Football Marketing Asia over a 15-month periodThe rebranding was managed together with the AFC’s exclusive commercial partner FMA over a 15-month period.

AFC Champions League New 2021 Logo

AFC Asian Cup New 2021 Logo

Inspired by football stadiums and the colours Asia’s national teams wear proudly, the dynamic visual arrangement for AFC national team competitions embraces the very places where Asia’s champions are crowned and fans support the Continent’s best national teams and biggest heroes.

To create an unmistakable connection between the competitions, the AFC Asian Cup, AFC Women’s Asian Cup and AFC U23 Asian Cup logomarks share the same fundamental elements and now proudly feature the tournaments’ distinctive trophies.

These new logomarks will be adapted in respect of each competition, to reflect local elements of the host Member Association. A dedicated logomark was also introduced for the AFC Asian Qualifiers.

The AFC strives to make its competitions even more relevantShaikh Salman bin Ebrahim Al Khalifa, the AFC President, said: “We are delighted to start the new year with all-new AFC national team and club competition brands. The AFC strives to make its competitions even more relevant for its diverse fanbase while showcasing their unique reputation as Asia’s most popular football events. I am convinced the new visual identities will resonate strongly across Asia and worldwide, and I am looking forward to the new look and feel across social media and TV broadcast.”

Patrick Murphy, Board Member and CEO at FMA, commented: “Today is an important day from various perspectives: fans of Asian football can enjoy and experience the new AFC competition brands, while sponsors and broadcast partners, as well as clubs and Member Associations will start to actively use the exciting new visual identities to promote AFC competitions to their audiences. A proud moment and a major milestone as we are moving into a new era of Asian football.”

What do you think of the new visual identity of the competitions of the AFC? Comment below.