Fenerbahce To Sign Puma Kit Deal
Today, Turkish sports correspondent Yağız Sabuncuoğlu (@yagosabuncuoglu) revealed that Fenerbahçe has agreed to a kit deal with German sportswear brand Puma that will commence on the 1st of July this year.
Adidas supplies Fenerbahce since 2004 and previously already did supply the Turkish team from 1988 until 2000. There was only a short period during the early 2000s when Adidas did not supply Fenerbahce. Back then, the club made the kits themselves under the brand name Fenerium (2000-2004).
Puma To Make Fenerbahce's Kits From 2021-22 Season?
The Adidas Fenerbahce kit deal is running out. In fact, Sabuncuoğlu reports that Puma has already found an agreement with Puma and that the deal is only awaiting official confirmation.
Interestingly, we already anticipated a brand snapping up one of the two Turkish giants (Besiktas, Fenerbahce) that are under contract with fellow German sportswear giant adidas in our overview of kit maker switches in time for the 2021-22 season.
Apparently, a long partnership is coming to an end. Are you excited for Puma taking care of Fenerbahce's kits? Let us know your thoughts in the comments down below.
Union Berlin 26-27 Home Kit to Be Released June 8
German newspaper BILD has confirmed our leak of the Adidas 1. FC Union Berlin home kit for the 2026-27 season. The design shifts from the prior red and white striped look to a predominantly red shirt with white accents on the collar and shoulders. An embossed geometric pattern across the front and sleeves directly references the steel roof structure of Stadion An der Alten Försterei as a tribute to the club's historic ground. Sponsors Adidas, Raisin and Kermi remain unchanged from the previous season.
The kit will be officially unveiled on June 8, an earlier date chosen to avoid the FIFA World Cup window running from June 11 to July 19.
Adidas Launches Special 26-27 Dog Kit for Real Madrid
Adidas has released a dedicated kit for dogs linked to Real Madrid. The designs adapt the club's new 2026-2027 home kit.
The collection lets fans outfit their pets to match the team's look. It builds on Adidas's growing range of pet products, including similar jerseys created for select national teams ahead of the 2026 World Cup.
Arsenal Sends Kit Without Adidas Logo & Arsenal Crest
Arsenal shirt collector @NathanPanter_52 has posted images of the 26-27 home shirt bought for £136 that is missing both the Adidas logo and the club crest. The item is an official product - it is very uncommon that something like that happens.
LEAKED: Adidas to Upgrade Leeds United to Local Elite Tier
As spotted by @theadelites, a new customisation option on the Leeds United club shop website allows fans to chosse between replica and authentic kits (added by error too early). This probably means that Adidas has upgraded the club from the B Premium tier to one of the Local A Elite tiers. The move gives fans the option to select authentic kits built around advanced Climacool+ performance technology.
Reports from February indicated similar upgrades for clubs including Ajax and Lyon ahead of the 2026-27 season, but Adidas apparently postponed/scrapped these. Adidas previously already upgraded British teams Celtic, Aston Villa, and Newcastle United.
