Southampton Announce Hummel Kit Deal
Jan 18, 2021, by Pat
Southampton FC earlier today announced that they've signed a kit deal with Hummel, replacing Under Armour.
The deal between Hummel and Southampton will run for an initial five years and was made possible by the club and Under Armour agreeing on a premature end to their partnership after the 2020-21 season. According to the official announcement, this is due to "Under Armour’s shift in marketing strategies."
It's not the first time that Hummel produce the Saints' kits following a short stint between 1987 and 1990. The 1987-88 design was iconic, based on the template of Denmark's timeless 1986 World Cup shirt - which was recently "re-released" by Hummel.
Southampton have announced that they are back with Hummel!
— Classic Football Shirts (@classicshirts) January 18, 2021
Could we see the return of some of their classic designs? pic.twitter.com/VT5y16m2VO
Allan Vad Nielsen, hummel’s CEO said: “After 30 years apart, we’re extremely proud and honoured to be back as an official partner of Southampton FC. Football is engrained in our brand DNA at hummel and the partnership with Southampton represents another huge step of our ambitious growth plans and expansion internationally.”
🤝#SaintsFC is delighted to announce that it has agreed a five-year partnership with the iconic sportswear brand, @hummel1923.
— Southampton FC (@SouthamptonFC) January 18, 2021
Southampton Football Club’s Chief Commercial Officer, David Thomas, commented: “From the moment we first met the hummel team it was obvious there was a great connection between us, not only because of our past history, but also because of the potential of what we could achieve together in the future.”
Are you glad to see Hummel return to making Southampton FC's kits in the 2021-22 season? Comment below, and check out the Kit Overview for more.
Adidas Argentina Messi Farewell Kit Teased
Adidas and the Argentine Football Association have teased a special-edition commemorative jersey celebrating Lionel Messi for his final appearance with the national team. Following the announcement of his retirement from international duty after a legendary career spanning 207 caps and 125 goals, Messi is set to wear the bespoke design in his farewell match against Benin at the Estadio Monumental on October 6, 2026.
The unique kit departs from the traditional striping format, opting for a sky-blue base accented by a single broad white central stripe. Tonal rays inspired by the Sun of May radiate across the front and back of the torso. In a rare personal touch, Messi's signature 'M' logo replaces the traditional Adidas performance logo on the right chest in metallic gold, balanced by the gold-accented three-star Argentina crest on the left. The crew-neck collar and sleeve cuffs are finished in black with sleek gold edging.
On the reverse, the shirt features gold 'MESSI 10' printing framed by the radiant sunburst motif, topped by a small Sun of May emblem just below the rear collar. Messi previewed the shirt on social media with the message "One last match... A jersey for a lifetime," offering a fitting tribute as he prepares to close his historic international chapter.
